Travel And Tourism in Rwanda
Euromonitor International's Travel And Tourism in Rwanda report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 44 | Publication date: Apr 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
Travel and tourism continues to flourish
Travel and Tourism in Rwanda has grown steadily over the years to become the second largest source of export earnings after coffee. Since its prioritisation as a key economic contributor, travel and tourism has continued to maintain its position as one of the leading foreign currency earners in Rwanda. Ranked by the Rwanda Development Board (RDB)/Tourism & Conservation as the fastest growing industry in the country, travel and tourism generated a reasonable amount of money for Rwanda’s economy in 2009, thanks to an increase in the number of tourists. With continued investment by the government, travel and tourism is expected to continue to grow over the forecast period and will remain a key foreign exchange earner.
Participation at global tourism fairs helps create awareness
Since Rwanda started showcasing its diverse beauty and attractions to the world at the World Travel Market (WTM) 2003 in London, the country has made a name for itself by participating in numerous tourism trade exhibitions on a global level. Despite its tragic past, the nation has been recognised as a destination of choice, thanks to the efforts of the RDB/Tourism & Conservation, which promotes the country’s diversity. The International Tourism Bourse (ITB) in Berlin, where it won the award for the best African exhibitor for the third time in a row, was one of the premier global travel and tourism events that Rwanda attended in 2009. The country was also named among the world’s top 10 hottest travel destinations for 2009 by Lonely Planet and was the only African nation to be honoured at the WTM 2009. Mindful of the global financial crisis, the Rwandan government plans to increase its publicity campaign, pushing the country as a unique tourism destination.
Diversification generates additional revenue
Tourism products in Rwanda are undergoing tremendous diversification as the country expands its traditional offering of gorillas, savannah, baskets and traditional dancers. Although mountain gorillas are still the nation’s prime attraction, Rwanda also offers amazing natural and scenic beauty, as well as unique flora and fauna, in its three national parks. Tourists can enjoy rides in the parks; nature walking and bird watching in Nyungwe National Park; beautiful handicrafts; and the country’s museums. Other tourism products include canopy swings in Nyungwe National Park, cave tourism and new city tours in Huye and Rubavu. The introduction of various new tourism packages attracts new tourists to Rwanda and also generates additional income for travel and tourism. The promotion of pro-poor tourism can help reduce poverty in a country where the population has become poorer, despite the growth of tourism.
Common EAC visa to boost growth
Although travel and tourism in the East African Community (EAC) was affected by the financial crisis, it is expected to remain the second fastest growing tourism area in Africa after Southern Africa. As many international travellers cut back on spending, the EAC announced that a single entry visa will suffice for entry requirements in the near future in a bid to keep costs down and attract more tourists to the region. Although the start date is not yet known, the uni-visas are expected to prove popular and reduce the financial burden on visiting tourists. Rwanda, which was integrated into the EAC in 2007, has fully embraced its joint marketing initiative to promote the region as a single travel package and is currently in the process of classifying its tourism facilities and accommodation according to EAC standards. The single visa is expected to enable the EAC to compete with destinations like South Africa, Morocco and Egypt. Prices, however, will need to be uniform and customer friendly to encourage tourists to choose the EAC.
Table of contents
TRAVEL AND TOURISM IN RWANDA : MARKET INSIGHT
EXECUTIVE SUMMARY
Travel and tourism continues to flourish
Participation at global tourism fairs helps create awareness
Diversification generates additional revenue
Common EAC visa to boost growth
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu scare
Rewards from travel and tourism trade shows
Tourism product diversification
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2004-2009
Table 2 Length of Outbound Departures: 2004-2009
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2004-2009
Table 4 Departures by Destination: 2004-2009
Table 5 Departures by Method of Transport: 2004-2009
Table 6 Departures by Purpose of Visit: 2004-2009
Table 7 Outgoing Tourist Expenditure: Value 2004-2009
Table 8 Forecast Departures by Destination: 2009-2014
Table 9 Forecast Departures by Method of Transport: 2009-2014
Table 10 Forecast Departures by Purpose of Visit: 2009-2014
Table 11 Forecast Outgoing Tourism Expenditure: Value 2009-2014
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 13 Domestic Tourist Expenditure: Value: 2004-2009
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 15 Forecast Domestic Tourist Expenditure: Value: 2009-2014
Table 16 Tourist Attractions: Value 2004-2009
Table 17 Forecast Tourist Attractions: Value 2009-2014
Table 18 Health and Wellness Tourism Sales: Value 2004-2009
Table 19 Forecast Health and Wellness Sales: Value 2009-2014
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
TOURISM FLOWS INBOUND
Headlines
Trends
Prospects
Category Data
Table 20 Arrivals by Country of Origin: 2004-2009
Table 21 Arrivals by Method of Transport: 2004-2009
Table 22 Arrivals by Purpose of Visit: 2004-2009
Table 23 Incoming Tourist Receipts: Value 2004-2009
Table 24 Forecast Arrivals by Country of Origin: 2009-2014
Table 25 Forecast Arrivals by Method of Transport: 2009-2014
Table 26 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 27 Forecast Incoming Tourist Receipts: Value 2009-2014
TRAVEL ACCOMMODATION
Headlines
Trends
Hotels
Prospects
Category Data
Table 28 Travel Accommodation Sales by Broad Sector: Value 2004-2009
Table 29 Travel Accommodation Outlets by Broad Sector: Units 2004-2009
Table 30 Hotel Company Rankings 2005-2009
Table 31 Forecast Travel Accommodation Sales by Broad Sector: Value 2009-2014
Table 32 Forecast Travel Accommodation Outlets by Broad Sector: Units 2009-2014
TRANSPORTATION
Headlines
Trends
Airlines
Prospects
Category Data
Table 33 Transportation Sales by Sector: Value 2004-2009
Table 34 Air Company Rankings 2005-2009
Table 35 Forecast Transportation Sales by Sector: Value 2009-2014
CAR RENTAL
Headlines
Trends
Prospects
Category Data
Table 36 Car Rental Sales: Value 2004-2009
Table 37 Car Rental Company Rankings 2005-2009
Table 38 Forecast Car Rental Sales: Value 2009-2014
TRAVEL RETAIL
Headlines
Trends
Prospects
Category Data
Table 39 Travel Retail Outlets: Units 2004-2009
Table 40 Travel Retail Products Sales: Value 2004-2009
Table 41 Travel Retail Products Company Rankings 2005-2009
Table 42 Forecast Travel Retail Outlets: Units 2009-2014
Table 43 Forecast Travel Retail Products Sales: Value 2009-2014