Travel And Tourism in Spain
Euromonitor International's Travel And Tourism in Spain report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 98 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Spain remains the number two destination in the world
Spain continues to occupy the second position in the world for both the number of tourists received (after France) and by value sales (after the USA). Travel and tourism represents 12% of Spain’s GDP in 2006 and is of enormous importance to the Spanish economy.
Travel and tourism industry aided by sound growth in the Spanish economy
The Spanish economy grew above the EU average in the last three years of the review period, including growth of 2% in 2003, 3% in 2004, just over 2% in 2005 and almost 4% in 2006. The positive performance of GDP was a result of the increased vigour of domestic demand in both consumption and investment. Employment growth continued, prompting a rise in disposable income and consumer confidence as well as some improvement in exports. These factors had a positive effect on travel and tourism by helping Spain to avoid a slowdown of the industry.
Key arrivals: the number of US visitors increased significantly with a higher than average spend
The number of US visitors to Spain increased by a significant amount for the first time since 9/11 as a result of a return in confidence in foreign travel and the US becoming increasingly accustomed to living under the threat of terrorism. Americans have the highest per capita spend of all tourists therefore a rise in their visitor numbers disproportionately boosts revenues, compared to tourists from other nations.
The tourist industry is characterised by the changing habits of new tourists
In 2006 there was a continued significant reduction in the ‘sun, sea and sand’ type holidays that make up the majority of visits to Spain. Instead, growing numbers of tourists are visiting Spain as part of a trend for rural and cultural tourism, including city breaks. Sporting holidays are also becoming more popular.
Increasing numbers of tourists in 2006 were looking for a more flexible and holistic experience as part of their holiday, combining traditional components with new, modern ones.
Internet development/usage continues to outpace all other growth areas
In Spain in 2006 the majority of sales through the internet were related to travel and tourism in some form or other (holidays, car hire, hotel bookings and holiday related insurance). Importantly in 2006 according to the Office of Statistics, an estimated 40% of all consumers who booked holidays for 2006 consulted and compared deals on the internet before booking. This is coupled with an increased confidence in security concerns and the emergence of trusted internet brands.
Adventure holidays show strong growth
Sports/adventure and trekking holidays have the highest percentage growth in terms of holiday types and are set to continue growing. The rise of these holidays is linked to an increase in rural tourism and the availability of rural accommodation. The number of hotels, including good rural accommodation, and the rising availability of activities has risen over the review period. The increased ease associated with finding accommodation suitable for rural, sporting and adventure holidays, along with rising numbers of activities and pursuits in which to participate, is contributing to the further growth of the rural tourist industry.
Increased competition in hotels
2006 was another difficult year for independent hotels which experienced price reductions driven by increased competition from chains, lower expenditure per tourist driven by the trend to take shorter breaks, as well as significant investment demands within their existing outlets in order to satisfy modern tourists with their increasingly high expectations of quality and value for money. Chained hotels have started to see growth principally as a result of changes in their approach to cater for more sophisticated tourists who require features such as spas as well as activities, rather than just rooms. Chained hotels thus saw positive growth of 9% in 2006.
Table of contents
TRAVEL AND TOURISM IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Spain remains the number two destination in the world
Travel and tourism industry aided by sound growth in the Spanish economy
Key arrivals: the number of US visitors increased significantly with a higher than average spend
The tourist industry is characterised by the changing habits of new tourists
Internet development/usage continues to outpace all other growth areas
Adventure holidays show strong growth
Increased competition in hotels
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
Holiday takers
Sex
Age
Consumer segmentation
Balance Of Payments
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sustainable tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
E-DREAMS.COM - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 E-Dreams.com SL: Key Facts
Summary 3 E-Dreams.com: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 E-Dreams.com: Competitive Position 2006
IBERIA - LíNEAS AéREAS DE ESPAñA SA - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 IBERIA – Líneas Aéreas de España SA: Key Facts
Summary 6 IBERIA – Líneas Aéreas de España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 IBERIA – Líneas Aéreas de España SA: Competitive Position 2006
PEPECARS SA - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pepecars SA: Key Facts
Summary 9 Pepecars SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Pepecars SA: Competitive Position 2006
SOL MELIá SA - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sol Meliá SA: Key Facts
Summary 12 Sol Meliá SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Sol Meliá SA: Competitive Position 2006
TOURISM FLOWS INBOUND IN SPAIN
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
Leisure Tourism
Business Arrivals
MODE OF TRANSPORT
Mode of transport by business or leisure arrivals
INCOMING TOURIST RECEIPTS BY COUNTRY
Payment preferences
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN SPAIN
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN SPAIN
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN SPAIN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Market Share 2002-2006
Table 40 Hotel National Brand Owners by Key Performance Indicators 2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN SPAIN
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airline Market Shares 2002-2006
Table 52 Key Airlines Key Performance Indicators 2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Market Shares 2002-2006
Table 62 Key Car Rental Companies’ Key Performance Indicators 2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN SPAIN
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Key Travel Retail Companies by Number of Outlets 2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN SPAIN
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006