Travel And Tourism in Spain
Euromonitor International's Travel And Tourism in Spain report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 107 | Publication date: Apr 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
The worst performing year on record
By many measures, 2009 was the worst performing year on record for the Spanish travel and tourism industry. The number of incoming tourists plummeted, driven by the sharp deterioration of the European economy. With unemployment hitting 19% of the Spanish working population, nearly 40% of Spaniards did not enjoy a holiday. Those who did travel stayed for fewer days on average, and often avoided staying in hotels. Companies also reduced their travel budgets. Nonetheless, Spaniards continued to travel abroad in increasing numbers.
Overdependence on three markets
The ongoing crisis proved the need for the Spanish travel and tourism industry to diversify its source markets if it expects to weather future crises in better shape than it did the current recession. The top three European core markets alone accounted for nearly six out of every 10 visitors Spain received in 2009, which makes the Spanish tourism industry over-reliant on just three source markets. The UK alone accounted for more than a quarter of all incoming visitors, making the Spanish tourism industry captive not only to the state of the British economy, but also to sudden fluctuations in the currency exchange rate of the Euro.
Spaniards go abroad
Spain is suffering one of its deepest recessions in history, but this did not deter an increasing number of Spaniards from travelling abroad in 2009. Escaping from the gloom at home, many young Spaniards packed their bags and fled abroad. The slump in arrivals increased the availability of cheap seats on aeroplanes. No-frills carriers expanded their presence even further in Spain, allowing many young Spaniards to jump on board planes at very cheap prices. High unemployment amongst youngsters also pushed many to travel overseas and look for job opportunities abroad, or simply to take a break and enjoy their unemployment.
High-speed trains overtake planes on some routes
The recent expansion of the Spanish high-speed network, called AVE, is radically changing the way in which Spaniards travel throughout the country. In just one year, the AVE train overtook air carriers flying the Madrid-Barcelona corridor. The route was one of the busiest air corridors in Europe. However, less than 10 months was enough to wipe out one of the most profitable flights for air carriers. The AVE train is changing travel patterns, allowing business travellers to travel within a day and boosting the number of city breaks at weekends. The network will soon reach the Basque Country, Galicia and Valencia. By 2020 high-speed trains will reach every one of the 49 regional capitals, with a 10,000km high-speed network and 90% of the Spanish population living within 50km of a high-speed train station. Lisbon and Paris will also both be connected to Spain by high-speed trains by that time.
Stagnant economy will lead to sluggish recovery
The travel and tourism industry in Spain is only expected to recover some dynamism by 2012, but the situation will be very fragile. In the meantime, the industry will need to streamline and revamp its travel accommodation supply to adjust to the current scenario, as some of the recent changes in tourism patterns are here to stay. Room capacity needs to be reduced in tourist areas, as fewer tourists are expected in the peak season. Meanwhile, the supply of travel accommodation in urban areas will have to increase to allow Spanish cities to become more competitive compared with other European city destinations.
Table of contents
TRAVEL AND TOURISM IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
The worst performing year on record
Overdependence on three markets
Spaniards go abroad
High-speed trains overtake planes on some routes
Stagnant economy will lead to sluggish recovery
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu pandemic
Legislative environment – Law of Coasts
Legislative environment – Plan FuturE, second round
Spanish cuisine attracts tourists
High-speed trains
The over-supply of travel accommodation
Increasing VAT
DEMAND FACTORS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
GLOBALIA GROUP - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Globalia Group: Key Facts
Summary 3 Globalia Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Globalia Group: Competitive Position 2009
IBERIA - LíNEAS AéREAS DE ESPAñA SA - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Iberia – Líneas Aéreas de España SA: Key Facts
Summary 6 Iberia – Líneas Aéreas de España SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Iberia – Líneas Aéreas de España SA: Competitive Position 2009
SOL MELIá SA - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sol Meliá SA: Key Facts
Summary 9 Sol Meliá SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Sol Meliá SA: Competitive Position 2009
VACACIONES EDREAMS SL - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vacaciones EDreams SL: Key Facts
Summary 12 Vacaciones EDreams SL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Vacaciones EDreams SL: Competitive Position 2009
VUELING AIRLINES SA - TRAVEL AND TOURISM - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Vueling Airlines SA: Key Facts
Summary 15 Vueling Airlines SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Vueling Airlines SA: Competitive Position 2009
CAR RENTAL IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN SPAIN
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN SPAIN
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
CATEGORY DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN SPAIN
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 43 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN SPAIN
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN SPAIN
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN SPAIN
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN SPAIN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 72 Travel Accommodation Sales by Sector: Value 2004-2009
Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 75 Regional Hotel Parameters 2009
Table 76 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 77 Hotel National Brand Owners by Market Share 2004-2009
Table 78 Hotels National Brand Owners by Key Performance Indicators 2009
Table 79 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 80 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 81 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 82 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN SPAIN
HEADLINES
TRENDS
ONLINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
CATEGORY DATA
Table 83 Travel Retail Outlets by Sector: Units 2004-2009
Table 84 Travel Retail Products Sales: Value 2004-2009
Table 85 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 86 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 87 Travel Retail Products Market Shares 2005-2009
Table 88 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 89 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 90 Forecast Travel Retail Products Sales: Value 2009-2014
Table 91 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014