Travel And Tourism in Spain

Euromonitor International's Travel And Tourism in Spain report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Spanish market reaches turning point as economy worsens

The Spanish tourist market halted as a result of the economic slowdown in 2008. Inbound arrivals slumped, driven by the fall in number of British and French tourists, as their home countries were also slipping into a recession brought about by the global crisis in the financial markets. The domestic market was also badly affected by the deteriorating economic conditions in 2008. The travel expenditure of domestic tourists fell sharply, amid soaring unemployment.

High-speed rail network expands further

The Spanish high-speed rail network, AVE, can now connect Barcelona and Madrid in just 2hrs 40 minutes. The train not only eroded market share in what is the busiest route for Spanish air carriers, but also caused profound changes in the way Spaniards travel throughout the country - changes that are certain to remain in place as the rail network will continue expanding over the forecast period. The line will reach Valencia, Galicia and the Basque Country in the coming years, and will soon link Spain with Lisbon as well as the French high-speed rail network. It is expected that by 2020 high-speed trains will reach every one of the 49 region capitals, with a 10,000km high-speed network and 90% of the Spanish population living within 50km of a high-speed train station.

Market downturn sets base for further consolidation

The deterioration of the economic climate accelerated the market’s consolidation. Air travel was the most affected as the hike in jet fuel prices and the decline in tourist trips put companies under pressure. IBERIA and British Airways started negotiations to create what will become the third leading European carrier. Vueling and Clickair, the two Spanish low-cost carriers, also decided to merge into one single company. The SAS Group also started negotiations to sell its stake in Spanair, the third leading Spanish carrier. In other sectors, such as travel retail, companies also looked into possibilities to merge or acquire competitor’s divisions. However, these operations were hindered by the credit crunch. Access to funds closed or dried up amid the global financial turmoil, while the private equity sector, which had financed many of these operations in the past, began divesting from the Spanish tourism market.

Internet bookings gain ground

The penetration of the internet in the Spanish travel industry has been historically lower than in other European countries. However, it is increasingly gaining ground to the detriment of traditional travel agents. The boom of low-cost carriers has helped to develop the usage of the internet among Spaniards. The expansion of the new high-speed rail network also contributed, as online fares can be 60% cheaper than regular fares. As Spanish tourists become more used to internet transactions, internet penetration is set to increase as tourists surf for the cheapest available holiday breaks. The development of mobile internet technologies is also expected to boost the usage of the net in the travel industry.

Sluggish recovery ahead

The Spanish tourism industry is expected to diminish further in 2009, with only sluggish recovery thereafter over the forecast period. Many sectors will actually stagnate over the forecast period, while others will only resume positive growth rates from 2011. Price competition is expected to be the key driver of value sales. The economic downturn will boost the number of last minute bookings, shorter stays and falling travel expenditure; but will also bring further market consolidation. Some of the changes boosted by the current economic recession will have a longstanding impact on the Spanish travel industry.

Table of contents

TRAVEL AND TOURISM IN SPAIN : MARKET INSIGHT

EXECUTIVE SUMMARY

Spanish market reaches turning point as economy worsens

High-speed rail network expands further

Market downturn sets base for further consolidation

Internet bookings gain ground

Sluggish recovery ahead

KEY TRENDS AND DEVELOPMENTS

Economic indicators

Legislative environment – Coast law introduced in 2007

Legislative Environment – renewed plans to refurbish tourist infrastructures

Sustainable tourism

Consumer lifestyles

Low-cost carriers

Emerging niche sectors

Internet developments

The high-speed nation

Rising unemployment

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005-2008

Table 2 Holiday Demographic Trends 2003-2008

Table 3 Holiday Takers by Sex 2003-2008

Table 4 Holiday Takers by Age 2003-2008

Table 5 Length of Domestic Trips: 2003-2008

Table 6 Length of Outbound Departure: 2003-2008

Table 7 Seasonality of Trips 2005-2008

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2003-2008

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

LOCAL COMPANY PROFILES - SPAIN

GLOBALIA GROUP - TRAVEL AND TOURISM - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Globalia Group: Key Facts

Summary 3 Globalia Group: Operational Indicators

Company Background

Competitive Positioning

Summary 4 Globalia Group: Competitive Position 2008

IBERIA - LíNEAS AéREAS DE ESPAñA SA - TRAVEL AND TOURISM - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 IBERIA – Líneas Aéreas de España SA: Key Facts

Summary 6 IBERIA – Líneas Aéreas de España SA: Operational Indicators

Company Background

Competitive Positioning

Summary 7 IBERIA – Líneas Aéreas de España SA: Competitive Position 2008

SOL MELIá SA - TRAVEL AND TOURISM - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Sol Meliá SA: Key Facts

Summary 9 Sol Meliá SA: Operational Indicators

Company Background

Competitive Positioning

Summary 10 Sol Meliá SA: Competitive Position 2008

VACACIONES EDREAMS SL - TRAVEL AND TOURISM - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Vacaciones EDreams SL: Key Facts

Summary 12 Vacaciones EDreams SL: Operational Indicators

Company Background

Competitive Positioning

Table 9 Summary3 Vacaciones EDreams SL: Competitive Position 2008

VUELING AIRLINES SA - TRAVEL AND TOURISM - SPAIN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Vueling Airlines SA: Key Facts

Summary 14 Vueling Airlines SA: Operational Indicators

Company Background

Competitive Positioning

Summary 15 Vueling Airlines SA: Competitive Position 2008

TOURISM FLOWS INBOUND IN SPAIN

HEADLINES

TRENDS

COUNTRY OF ORIGIN

INBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

CITY ARRIVALS

INCOMING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 10 Arrivals by Country of Origin: 2003-2008

Table 11 Leisure Arrivals by Type 2005-2008

Table 12 Business Arrivals: MICE Penetration 2005-2008

Table 13 Arrivals by Method of Transport: 2003-2008

Table 14 Arrivals by Purpose of Visit: 2003-2008

Table 15 Incoming Tourist Receipts by Country: Value 2003-2008

Table 16 Tourism Expenditure by Sector: Value 2003-2008

Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008

Table 18 Forecast Arrivals by Country of Origin: 2008-2013

Table 19 Forecast Arrivals by Method of Transport: 2008-2013

Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013

TOURISM FLOWS OUTBOUND IN SPAIN

HEADLINES

TRENDS

DESTINATIONS

OUTBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

OUTGOING TOURIST EXPENDITURE BY COUNTRY

PROSPECTS

SECTOR DATA

Table 22 Departures by Destination: 2003-2008

Table 23 Leisure Departures by Type 2005-2008

Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008

Table 25 Departures by Method of Transport: 2003-2008

Table 26 Departures by Purpose of Visit: 2003-2008

Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008

Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008

Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008

Table 30 Forecast Departures by Destination: 2008-2013

Table 31 Forecast Departures by Method of Transport: 2008-2013

Table 32 Forecast Departures by Purpose of Visit: 2008-2013

Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013

TOURISM FLOWS DOMESTIC IN SPAIN

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

DOMESTIC TOURIST EXPENDITURE

PROSPECTS

SECTOR DATA

Table 34 Domestic Trips by Destination: 2003-2008

Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 36 Domestic Tourist Expenditure: Value: 2003-2008

Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008

Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013

TRAVEL ACCOMMODATION IN SPAIN

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Travel Accommodation Sales by Sector: Value 2003-2008

Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008

Table 43 Regional Hotel Parameters 2008

Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008

Table 45 Hotel National Brand Owners by Market Share 2004-2008

Table 46 Hotels National Brand Owners by Key Performance Indicators 2008

Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013

Table 50 Hotel Performance in Spain 2007/2008

TRANSPORTATION IN SPAIN

HEADLINES

TRENDS

AIRLINES

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 51 Transportation Sales by Sector: Value 2003-2008

Table 52 Airline Capacity: 2003-2008

Table 53 Airline Utilisation: 2003-2008

Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008

Table 55 Transportation Sales: Internet Transaction Value 2003-2008

Table 56 Airline Market Shares 2004-2008

Table 57 Airlines National Brand Owners by Key Performance Indicators 2008

Table 58 Forecast Transportation Sales by Sector: Value 2008-2013

Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013

CAR RENTAL IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 Car Rental Sales by Sector and Location: Value 2003-2008

Table 61 Structure of Car Rental Market: 2003-2008

Table 62 Average Car Rental Duration by Sector 2004-2008

Table 63 Average Car Rental Duration: % Breakdown 2004-2008

Table 64 Time of Booking: % Breakdown 2005-2008

Table 65 Car Rental Sales: Internet Transaction Value 2003-2008

Table 66 Car Rental Market Shares 2004-2008

Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008

Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013

Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013

TRAVEL RETAIL IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

GROWTH SECTORS

PROSPECTS

SECTOR DATA

Table 70 Travel Retail Outlets by Sector: Units 2003-2008

Table 71 Travel Retail Products Sales: Value 2003-2008

Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008

Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008

Table 74 Travel Retail Products Market Shares 2004-2008

Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008

Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013

Table 77 Forecast Travel Retail Products Sales: Value 2008-2013

Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013

TRAVEL RETAIL IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

GROWTH SECTORS

PROSPECTS

SECTOR DATA

Table 79 Travel Retail Outlets by Sector: Units 2003-2008

Table 80 Travel Retail Products Sales: Value 2003-2008

Table 81 Travel Retail Sales by Destination: % Value Breakdown 2003-2008

Table 82 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008

Table 83 Travel Retail Products Market Shares 2004-2008

Table 84 Travel Retail Products National Brand Owners by Key Performance Indicators 2008

Table 85 Forecast Travel Retail Outlets by Sector: Units 2008-2013

Table 86 Forecast Travel Retail Products Sales: Value 2008-2013

Table 87 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013

TOURIST ATTRACTIONS IN SPAIN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 88 Tourist Attractions Sales by Sector: Value 2003-2008

Table 89 Tourist Attractions Visitors by Sector: 2003-2008

Table 90 Tourist Attractions Sales: Internet Transaction Value 2003-2008

Table 91 Leading Tourist Attractions by Visitors 2003-2008

Table 92 Forecast Tourist Attractions Sales by Sector: Value 2008-2013

Table 93 Forecast Tourist Attractions Visitors by Sector: 2008-2013

Table 94 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013

HEALTH & WELLNESS TOURISM IN SPAIN

HEADLINES

TRENDS

PROSPECTS

SECTOR DATA

Table 95 Number of Hotel/Resort Spas: Units 2003-2008

Table 96 Health & Wellness Tourism Sales by Type: Value 2003-2008

Table 97 Spa Consumer Markets: Domestic Tourism 2005-2008

Table 98 Spa Consumer Markets: Arrivals 2005-2008

Table 99 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013