Travel And Tourism in Switzerland
Euromonitor International's Travel And Tourism in Switzerland report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 115 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Switzerland part of the Schengen agreement from November 2008
From 1 November 2008 Switzerland will be part of the Schengen area and will open its borders and become part of Europe's passport free zone.
For Swiss international airports, however, this means a tightening of controls on arrivals and departures from non-Schengen countries.
Change in infrastructure at Swiss international airports
Because of the need to separate travellers from Schengen and non-Schengen countries various changes in infrastructure will need to be made at the Swiss international airports of Zurich, Basel and Geneva. Planned changes will also take into account the need for tightened security checks and the general increase in flight movement and passenger flows.
Increase in outbound travel to Asia
According to the Switzerland Tourism, the Swiss tourist office, Asia is one of the destinations that has seen the highest growth in outbound tourist numbers, particularly China and India. The bed nights of Swiss tourists are growing at double-digit rates and this is expected to continue over the medium term.
Climate change and mountain cable cars
The association of Swiss cable cars initiated a survey among its members in 2007 and found that around 15% of (small) operators are thinking about quitting the winter business. Most Swiss cable cars survive primarily from their winter revenues, which often account for around 85% of sales.
Some four out of five Swiss cable car operators have already included the scenario of climate change in their future strategies either by enlarging their summer offers as the large companies invest in artificial snow or planning to organise additional events which are not dependent on the snow.
Charter flights in decline
The charter flight segment declined yet again in 2007 as tourists booked more single trips and many opted to book flights directly on airline websites. With the number of seat bookings falling at the same rate in 2007 as in 2006 capacity was again too high, leading to a loss in profits.
In summer 2007 Hotelplan Group sold a 49% stake in charter airline Belair to the successful low-cost carrier Air Berlin and both companies entered into a strategic agreement.
Table of contents
TRAVEL AND TOURISM IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Switzerland part of the Schengen agreement from November 2008
Change in infrastructure at Swiss international airports
Increase in outbound travel to Asia
Climate change and mountain cable cars
Charter flights in decline
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
HELVETIC AIRWAYS AG - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Helvetic Airways AG: Key Facts
Summary 3 Helvetic Airways AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Helvetic Airways AG: Competitive Position 2007
HELVETIC TOURS OF KUONI TRAVEL HOLDING LTD - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kuoni Reisen AG: Key Facts
Summary 6 Helvetic Tours: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Helvetic Tours: Competitive Position 2007
HOTELPLAN SWISS GROUP (HPSG) - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hotelplan Swiss Group: Key Facts
Summary 9 Hotelplan Swiss Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
RESTRUCTURING PLANNED FOR 2008
Summary 10 Hotelplan Swiss Group (HPSG): Competitive Position 2007
KUONI REISEN AG - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kuoni Reisen AG: Key Facts
Summary 12 Kuoni Reisen A.G.: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Kuoni Reisen A.G: Competitive Position 2007
MöVENPICK HOLDING AG - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Mövenpick Hotels & Resorts Management AG: Key Facts
Summary 15 Mövenpick Hotels & Resorts Management AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Mövenpick Hotels & Resorts Management AG: Competitive Position 2007
MöVENPICK HOTELS & RESORTS MANAGEMENT AG - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Mövenpick Hotels & Resorts Management AG: Key Facts
Summary 18 Mövenpick Hotels & Resorts Management AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 19 Mövenpick Hotels & Resorts Management AG: Competitive Position 2007
SUNSTAR HOLDING AG - TRAVEL AND TOURISM - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Sunstar Holding AG: Key Facts
Summary 21 Sunstar Holding AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 Sunstar Holding AG: Competitive Position 2007
TOURISM FLOWS INBOUND IN SWITZERLAND
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN SWITZERLAND
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN SWITZERLAND
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN SWITZERLAND
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN SWITZERLAND
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN SWITZERLAND
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN SWITZERLAND
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012