Travel And Tourism in Turkey
Euromonitor International's Travel And Tourism in Turkey report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 103 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Turkish tourism records positive performance in 2008
In 2008, despite the risk of a conflict in the Middle Eastern region, which would have had a major impact on inbound tourism, the Turkish travel industry recorded another good performance. The global financial crisis in the last quarter of the year did not have a negative effect on inbound tourism flows, which benefited from value for money offered by the Turkish tourist offer. A positive factor that influenced domestic tourism in 2008 was the Ramadan celebrations, which took place at the end of the summer season and consisted of nine days off work and school.
Tourism promotion drives growth
The travel and tourism industry in Turkey grew rapidly over the past two years, with arrivals to the country recording double-digit growth in both 2007 and 2008. Tourism promotion was an important factor behind this growth. In the last few years of the review period the aim of the Turkish Government was to market the country’s tourist resources not only for the summer period, but also for the other months of the year, aiming to extend the tourist season in the country. As a result, skiing resorts, natural parks, historic towns and sites as well as spa resorts recorded strong growths in 2008. Arrivals of Russian tourists recorded the strongest increases.
Increasing investment in Anatolia region
Significant investment in 2008 concerned the Anatolia region. This region hosts sites of remarkable historic importance, such as Frigya, Troya and Cappadocia, as well as important spa resorts. Growth of inbound and domestic tourism to Anatolia meant de-centralisation of Turkish tourism from Istanbul and Antalya, helping at the same time to fight seasonality.
Global crisis expected to benefit Turkish tourism
The first impact of the current global financial crisis was the increase of the US dollar and euro exchange rates against the Turkish lira. This made the Turkish currency weaker against these foreign currencies, making holidaying in Turkey even cheaper for incoming tourists. Favourable currency exchange gave Turkey a competitive advantage over other Mediterranean destinations such as Greece, Spain and Italy. The fact that Turkey is able to offer cheaper prices than its competitors is expected to turn into a chance of further growth for Turkish tourism in 2009.
Substantial investment to further develop Turkish tourism
The Turkish tourism industry is predicted to see strong growth in both volume and value terms over the forecast period. Government investments in tourism promotion and infrastructure are expected to be an important driver of this growth. The Turkish Government is planning to expand significantly the travel accommodation capacity of the country in the next three years. Hotels of international standard are expected to be built in order to cater for different types of tourism including sun and sea, spa and skiing offers, and aimed especially at a mid- to upper-income tourists.
Table of contents
TRAVEL AND TOURISM IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Turkish tourism records positive performance in 2008
Tourism promotion drives growth
Increasing investment in Anatolia region
Global crisis expected to benefit Turkish tourism
Substantial investment to further develop Turkish tourism
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government policy for sustainable tourism
Consumer Lifestyles
Low-cost carriers
Emerging Niches
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
Holiday-takers
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TURKEY
DEDEMAN HOTELS & RESORT AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dedeman Hotels & Resort AS: Key Facts
Summary 3 Dedeman Hotels & Resort AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Dedeman Hotels & Resort AS: Competitive Position 2008
DERINDERE TURIZM OTOMOTIV SAN TIC AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Derindere Turizm Otomotiv San Tic AS: Key Facts
Summary 6 Derindere Turizm Otomotiv San Tic AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Derindere Turizm Otomotiv San Tic AS: Competitive Position 2008
DIVAN OTEL ISLETMELERI AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Divan Otel Isletmeleri AS: Key Facts
Summary 9 Divan Otel Isletmeleri AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Divan Otel Isletmeleri AS: Competitive Position 2008
PEGASUS HAVA TASIMACILIGI AS - TRAVEL AND TOURISM - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pegasus Hava Tasimaciligi AS: Key Facts
Summary 12 Pegasus Hava Tasimaciligi AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Pegasus Hava Tasimaciligi AS: Competitive Position 2008
TOURISM FLOWS INBOUND IN TURKEY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2003-2008
Table 10 Leisure Arrivals by Type 2005-2008
Table 11 Business Arrivals: MICE Penetration 2005-2008
Table 12 Arrivals by Method of Transport: 2003-2008
Table 13 Arrivals by Purpose of Visit: 2003-2008
Table 14 Incoming Tourist Receipts by Country: Value 2003-2008
Table 15 Tourism Expenditure by Sector: Value 2003-2008
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 17 Forecast Arrivals by Country of Origin: 2008-2013
Table 18 Forecast Arrivals by Method of Transport: 2008-2013
Table 19 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
Table 21 Arrivals by City in Turkey 2007/2008 – ‘000 people
TOURISM FLOWS OUTBOUND IN TURKEY
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN TURKEY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN TURKEY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel National Brand Owners by Market Share 2004-2008
Table 46 Hotels National Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
Table 50 Hotel Performance in Turkey 2007/2008
TRANSPORTATION IN TURKEY
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN TURKEY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013