Travel And Tourism in Uruguay
Euromonitor International's Travel And Tourism in Uruguay report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 44 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health and wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
A once in a lifetime experience in a place reserved just for you
In October 2008, the Ministry of Tourism introduced its promotional strategy for the 2008-2009 season (December to March); the programme was presented in five major cities, Asunción, Atlántida, Punta del Este, Colonia and Rocha. The campaign features two slogans; on the one hand, domestic and Argentinean tourists will be lured with the concept that, “Every ‘once in a lifetime experience’ happens while on holiday”, while on the other, the idea that, “There is a place reserved for you”, will be used for tourists coming from Brazil, Chile, Paraguay, the rest of the region, and beyond. These promotional concepts look to enhance the exclusivity of the tourism product in Uruguay.
Reaching out to Brazil
The “Brazilian Tourism in Uruguay” promotional programme was launched by the Ministry of Tourism in February 2008; a promotional brochure was printed in Portuguese in order to encourage Brazilian tourists to visit Uruguay. The leaflet displayed the country’s main attractions as well as maps, important telephone numbers and addresses and road safety measures for travellers. At the same time, road police officers, border police and other authorities were trained to speak Portuguese in order to help Brazilian tourists while transiting/visiting in Uruguay. Through a combined diplomatic and promotional effort, the campaign is expected to result in the arrival of 350,000 Brazilian tourists to Uruguay per year. Uruguayan tourism officials also visited 16 cities in Brazil in order to promote Uruguayan attractions and promote a Uruguayan-Brazilian music festival in February 2008.
Alternative promotion
The Gourmet channel, a Latin American cable channel, presented Martiniano Molina, a renowned Argentinean chef, as he visited the country and discovered Uruguayan cuisine. The 10-episode series, “A Walk Through the Senses - Natural Uruguay”, was shown in November 2008 and displayed national wines and meats while visiting cities such as Salto, Colonia, Lavalleja and Rocha, and highlighted the beautiful landscapes of the country.
Table of contents
TRAVEL AND TOURISM IN URUGUAY : MARKET INSIGHT
EXECUTIVE SUMMARY
A once in a lifetime experience in a place reserved just for you
Reaching out to Brazil
Alternative promotion
KEY TRENDS AND DEVELOPMENTS
Promotional efforts
The global financial crisis
Punta del Este 2008: it’s show time
Punta del Este: the new Miami of the South
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 19 Arrivals by Country of Origin: 2003-2008
Table 20 Arrivals by Method of Transport: 2003-2008
Table 21 Arrivals by Purpose of Visit: 2003-2008
Table 22 Incoming Tourist Receipts: Value 2003-2008
Table 23 Forecast Arrivals by Country of Origin: 2008-2013
Table 24 Forecast Arrivals by Method of Transport: 2008-2013
Table 25 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 26 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 27 Travel Accommodation Sales by Sector: Value 2003-2008
Table 28 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 29 Regional Hotel Parameters 2008
Table 30 Hotel Company Rankings 2005-2008
Table 31 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 32 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 33 Transportation Sales by Sector: Value 2003-2008
Table 34 Air Company Rankings 2005-2008
Table 35 Forecast Transportation Sales by Sector: Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 36 Car Rental Sales: Value 2003-2008
Table 37 Car Rental Company Rankings 2005-2008
Table 38 Forecast Car Rental Sales: Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 39 Travel Retail Outlets: Units 2003-2008
Table 40 Travel Retail Products Sales: Value 2003-2008
Table 41 Travel Retail Products Company Rankings 2005-2008
Table 42 Forecast Travel Retail Outlets: Units 2008-2013
Table 43 Forecast Travel Retail Products Sales: Value 2008-2013