Travel And Tourism in the Czech Republic
Euromonitor International's Travel And Tourism in the Czech Republic report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 109 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Growing disposable income boosts outbound and domestic travel
The economy of the Czech Republic continued to grow in 2007 and the increase in disposable income was clearly reflected in spending on travel. Tour operators and travel agents reported record sales during the summer of 2007. Czech tourists showed demand for luxury and comfort, preferring air transportation, accommodation of higher standards and exotic destinations. Czechs travelled more frequently both domestically and abroad. This trend is expected to continue throughout 2008 and the following years, provided the country’s economy remains healthy.
Czech Republic joins Schengen Agreement zone
Czech Republic joined the Schengen zone on 21 December 2007. Ground border controls have been removed; security checks at international airports within the Schengen zone were carried out until the 30 March 2008 to allow sufficient time for the change of flight schedules. The accession will positively affect inbound arrivals from non-Schengen countries: tourists from these countries can obtain a Schengen visa for a period of up to 90 days for EUR60, while Russian citizens can get it for a reduced fee of EUR35. Once granted the visa to their main destination country, they can travel freely within the Schengen zone. This change is expected to boost the number of visitors from Russia in particular, who represent a very important market for Czech travel-related businesses.
VAT rate reform will impact travel and tourism business
From 1 January 2008 the preferential VAT rate increased from 5% to 9%. The 9% preferential VAT rate is going to increase prices of, among other items, food, magazines, newspapers, books, housing construction, public transport, train tickets, cinema and theatre tickets and travel accommodation. In travel and tourism most concerns were shown by hotel operators, particularly by small and medium size hotels with ratings of three stars or lower. Due to fierce competition, most hotels are not able to increase prices to compensate for losses on VAT and many individual owners fear they will not be able to remain profitable.
Travel and tourism giants enter the Czech market
There were two significant market entries in 2007. In September, Thomas Cook, the second biggest European tour operator, entered the Czech market through its subsidiary Neckermann. The company expects to rank among the top three travel operators by the end of the forecast period. From November, the Irish low-cost carrier Ryanair started to operate daily flights between Prague and Dublin, competing with Czech Airlines and Aer Lingus. The market share of Ryanair on these routes is forecast to reach up to 40% by 2012.
Steady growth in business travel
Travelling for work reasons is becoming increasingly common for Czech businessmen. This market segment received an important boost by the accession of the Czech Republic to the EU in 2004. Furthermore, due to the current healthy state of the economy, companies need to send their representatives on business trips more frequently. In 2007 business travel growth was mainly driven by domestic trips. Most business trips were undertaken in the month of February. Nearly 90% of all business travellers in 2007 were men.
Table of contents
TRAVEL AND TOURISM IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing disposable income boosts outbound and domestic travel
Czech Republic joins Schengen Agreement zone
VAT rate reform will impact travel and tourism business
Travel and tourism giants enter the Czech market
Steady growth in business travel
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Source
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
CEDOCK AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cedok as: Key Facts
Summary 3 Cedok as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Cedok as: Competitive Position 2007
CESKE AEROLINIE AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ceske Aerolinie as: Key Facts
Summary 6 CSA as.: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Ceske Aerolinie as: Competitive Position 2007
CK FISCHER AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 8 CK Fischer as: Key Facts
Summary 9 CK Fischer as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 CK Fischer as: Competitive Position 2007
OREA HOTELS AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Orea Hotels as: Key Facts
Summary 12 Orea Hotels as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Orea Hotels as: Competitive Position 2007
SPEED LEASE AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Speed Lease as: Key Facts
Summary 15 Speed Lease as: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Speed Lease as: Competitive Position 2007
TOURISM FLOWS INBOUND IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN THE CZECH REPUBLIC
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN THE CZECH REPUBLIC
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN THE CZECH REPUBLIC
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN THE CZECH REPUBLIC
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012