Travel
Travel and Tourism

Travel And Tourism in the Philippines

Philippines

Euromonitor International's Travel And Tourism in the Philippines report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 96  |  Publication date: May 2008
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Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Arrivals growth reduced to a single digit

Though arrivals saw an increase in 2006, this was reduced to a single digit from the double-digit growth of 2004 and 2005. Tourists from USA and South Korea account for 40% of total arrivals. The Department of Tourism (DOT) also pioneered growth in new source countries such as Russia and India. With the continuing growth in intra-regional travel and the projected increase in outbound travel from long-haul markets to the Asia Pacific region, arrivals in the Philippines are projected to reach 6.2 million by 2011.

Growth seen in new markets

Promotional efforts in new markets such as India and Russia are part of the new global strategy of the Department of Tourism. The success of the Department in its reformed global portfolio strategy has been reflected in the visitor numbers of 2006. The first week of 2006 welcomed the arrival of the biggest delegation of Russian tourists thus far. China, on the other hand, has become the Philippines’ fourth largest source country, a significant improvement from being 11th in 2004.

Domestic tourism remained vibrant

Owing to the fact that local tour packages and airline tickets have become more affordable during the review period, increasing numbers of Filipinos are travelling. According to the results of the 2005 household survey on Domestic Visitors conducted by the National Statistics Office and the Department of Tourism, 23.7 million Filipinos travelled within the country during the period between April and September in 2005. On average, each individual made two trips within the given period. This trend continued into 2006, with approximately a total of 33 million Filipinos, mostly aged 15 and above, travelling around the country. E-ticketing has also aided growth since domestic travellers can purchase airline tickets online without the need to queue in ticketing offices.

Low cost carriers contributed to arrivals and departures

The entry of ‘no frills, no extras, no food, just low fares’ airlines, namely low cost carriers into the Philippines contributed to the increase in tourist arrivals to the country. Flying for the first time from Philippine soil in 2005, Tiger Airways and AirAsia Berhad carried increasing numbers of tourists to neighbouring countries such as Malaysia and Singapore. Filipinos also took advantage of the more affordable fares offered by these airlines resulting in increased departures.

Travel accommodation category unable to keep up with tourism growth

The Department of Tourism was forced to adjust arrivals targets for 2006 due to certain factors, primarily capacity issues. The country does not have sufficient tourism-quality hotel rooms to accommodate the growing numbers of tourists. The Department of Tourism has endorsed a total of 44 accommodation projects amounting to Ps25.7 billion between 2003 and 2006. Hotel projects received the lion’s share, amounting to Ps18.6 billion. The completion of these projects will yield an additional 5,780 rooms for the travel accommodation category.

Table of contents

TRAVEL AND TOURISM IN THE PHILIPPINES : MARKET INSIGHT

EXECUTIVE SUMMARY

Arrivals growth reduced to a single digit

Growth seen in new markets

Domestic tourism remained vibrant

Low cost carriers contributed to arrivals and departures

Travel accommodation category unable to keep up with tourism growth

KEY TRENDS AND DEVELOPMENTS

Economic drivers

Legislative environment

Government tourism policy and sustainable tourism

Consumer lifestyles

Low cost carrier development

Emerging niche sectors

Internet developments

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005/2006

Table 2 Holiday Demographic Trends 2001-2006

Table 3 Holiday Takers by Sex 2001-2006

Table 4 Holiday Takers by Age 2001-2006

Table 5 Length of Domestic Trip: 2001-2006

Table 6 Length of Outbound Departure: 2001-2006

Table 7 Seasonality of Trips 2005/2006

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2001-2006

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Sustainable tourism

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - PHILIPPINES

ABOITIZ TRANSPORT SYSTEM CORP - TRAVEL AND TOURISM - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Aboitiz Transport System Corp: Key Facts

Summary 3 Aboitiz Transport System Corp: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Aboitiz Transport System Corp: Competitive Position 2006

CEBU AIR INC - TRAVEL AND TOURISM - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Cebu Air Inc: Key Facts

Summary 6 Cebu Air Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Cebu Air Inc: Competitive Position 2006

DISCOVERY SUITES - TRAVEL AND TOURISM - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Discovery Suites: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

PHILIPPINE AIRLINES INC - TRAVEL AND TOURISM - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Philippine Airlines Inc: Key Facts

Summary 10 Philippine Airlines Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 11 Philippine Airlines Inc: Competitive Position 2006

WATERFRONT PHILIPPINES INC - TRAVEL AND TOURISM - PHILIPPINES

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Waterfront Philippines Inc: Key Facts

Summary 13 Waterfront Philippines Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 14 Waterfront Philippines Inc: Competitive Position 2006

TOURISM FLOWS INBOUND IN THE PHILIPPINES

HEADLINES

TRENDS

COUNTRY OF ORIGIN

INBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

INCOMING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 9 Arrivals by Country of Origin: 2001-2006

Table 10 Arrivals by Purpose of Visit: 2001-2006

Table 11 Leisure Arrivals by Type 2005-2006

Table 12 Business Arrivals: MICE Penetration 2005-2006

Table 13 Arrivals by Method of Transport: 2001-2006

Table 14 Incoming Tourist Receipts by Country 2001-2006

Table 15 Tourism Expenditure by Sector: Value 2001-2006

Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006

Table 17 Forecast Arrivals: 2006-2011

Table 18 Forecast Incoming Tourism Receipts: 2006-2011

TOURISM FLOWS OUTBOUND IN THE PHILIPPINES

HEADLINES

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

OUTBOUND DEMOGRAPHIC PROFILE

OUTGOING TOURIST RECEIPTS

METHOD OF PAYMENT

PROSPECTS

SECTOR DATA

Table 19 Departures by Destination: 2001-2006

Table 20 Leisure Departures by Type 2005-2006

Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006

Table 22 Departures by Mode of Transport: 2001-2006

Table 23 Departures by Purpose of Visit: 2001-2006

Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006

Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006

Table 26 Forecast Departures: 2006-2011

Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011

TOURISM FLOWS DOMESTIC IN THE PHILIPPINES

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

DOMESTIC TOURISM EXPENDITURE

METHOD OF PAYMENT

PROSPECTS

SECTOR DATA

Table 28 Domestic Tourist Expenditure: 2001-2006

Table 29 Expenditure per Domestic Trip: 2001-2006

Table 30 Domestic Trips by Destination: 2001-2006

Table 31 Domestic Trips by Purpose of Visit: 2001-2006

Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006

Table 33 Forecast Domestic Tourism: 2006-2011

Table 34 Forecast Domestic Tourist Expenditure: 2006-2011

TRAVEL ACCOMMODATION IN THE PHILIPPINES

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 35 Travel Accommodation Sales by Sector: Value 2001-2006

Table 36 Travel Accommodation by Sector: Units 2001-2006

Table 37 Regional Hotel Parameters 2006

Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 39 Hotel National Brand Owners by Key Performance Indicators 2006

Table 40 Hotel National Brand Owners by Market Share 2002-2006

Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011

Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011

Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011

TRANSPORTATION IN THE PHILIPPINES

HEADLINES

TRENDS

Airlines

Private Jets

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Transportation Sales by Sector: Value 2001-2006

Table 45 Airline Capacity: 2001-2006

Table 46 Airline Utilisation: 2001-2006

Table 47 Airline % Utilisation 2001-2006

Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006

Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006

Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 51 Key Airlines Key Performance Indicators 2006

Table 52 Airline Market Shares 2002-2006

Table 53 Forecast Transportation Sales by Sector: Value 2006-2011

Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011

CAR RENTAL IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Car Rental Sales by Sector and Location: Value 2001-2006

Table 56 Structure of Car Rental Market: 2001-2006

Table 57 Average Car Rental Duration by Sector 2004-2006

Table 58 Average Car Rental Duration: % Breakdown 2005/2006

Table 59 Time of Booking: % Breakdown 2005/2006

Table 60 Key Car Rental Companies’ Key Performance Indicators 2006

Table 61 Car Rental Market Shares 2002-2006

Table 62 Forecast Car Rental Sales by Sector: Value 2006-2011

Table 63 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011

TRAVEL RETAIL IN THE PHILIPPINES

HEADLINES

TRENDS

GROWTH SECTORS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 64 Travel Retail Outlets by Sector: Units 2001-2006

Table 65 Travel Retail Sales by Product: Value 2001-2006

Table 66 Travel Retail Sales by Destination: % Value Breakdown 2001-2006

Table 67 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006

Table 68 Travel Retail Products Market Shares 2002-2006

Table 69 Key Travel Retail Companies by Number of Outlets 2006

Table 70 Forecast Travel Retail Outlets by Sector: Units 2006-2011

Table 71 Forecast Travel Retail Sales by Product: Value 2006-2011

Table 72 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

TOURIST ATTRACTIONS IN THE PHILIPPINES

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 73 Tourist Attractions by Sector: Value 2001-2006

Table 74 Tourist Attractions by Sector: 2001-2006

Table 75 Leading Tourist Attractions by Visitors 2001-2006

Table 76 Forecast Tourist Attractions by Sector: Value 2006-2011

Table 77 Forecast Tourist Attractions by Sector: 2006-2011

Table 78 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011

HEALTH & WELLNESS TOURISM IN THE PHILIPPINES

HEADLINES

TRENDS

PROSPECTS

SECTOR DATA

Table 79 Number of Hotel/Resort Spas: Units 2001-2006

Table 80 Spa Sales by Type: Value 2001-2006

Table 81 Spa Consumer Markets: Domestic Tourism 2005-2006

Table 82 Spa Consumer Markets: Arrivals 2005-2006

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