Uni-Charm Corp
Euromonitor International's company profile, Uni-Charm Corp offers detailed strategic analysis of the company's business, examining its performance in the disposable paper products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 18 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
Table 1 Uni-Charm Corp: Disposable Paper Products World Sector Sales Performance 2006
Table 2 Uni-Charm Corp: Disposable Paper Products Regional Sales Performance 2006
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Maintaining position in domestic market
Overseas expansion to ensure future growth
OPERATION AND DISTRIBUTION
Real-time inventory control system strengthens distribution
Strategic acquisitions and alliances to optimise distribution overseas
OWNERSHIP EVENTS
Summary 1 Uni-Charm Corp: Key Facts
PERFORMANCE AND PROSPECTS
SNAP SHOTS
CORE BUSINESS
The hygiene products
Competitive landscape
Growth prospects
Table 3 Uni-Charm Corp: World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 4 Uni-Charm Corp: World and Regional Shares in Disposable Paper Products by Sector 2006
BRAND ASSESSMENT
BRAND STRATEGY
Concentrated portfolio with strong brands
Brand extension through consistent new product development
LIFREE
Well-established brand in Asia-Pacific
New product development to invigorate brand portfolio and sales
Bright future in Japan
MOONY
Market leader in Japanese nappies/diapers/pants
Consistent product innovation to sustain shares and positions
Competition from Pampers stunts performance in Saudi Arabia
Building up consumer loyalty in wipes
Market expansion the key to growth
SOFY
Wide product portfolio underpins Sofy's strength
Growing presence in Asia-Pacific
New product development stimulates growth
Growth in other countries than Japan
Table 5 Uni-Charm Corp: Lifree World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 6 Uni-Charm Corp: Lifree Regional Shares in Disposable Paper Products by Sector 2006
Table 7 Uni-Charm Corp: Moony World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 8 Uni-Charm Corp: Moony Regional Shares in Disposable Paper Products by Sector 2006
Table 9 Uni-Charm Corp: Sofy World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 10 Uni-Charm Corp: Sofy Regional Shares in Disposable Paper Products by Sector 2006
Summary 2 Uni-Charm Corp: New Product Development in 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 Uni-Charm Corp: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 3 Uni-Charm Corp: Historical Development
Summary 4 Uni-Charm Corp: Subsidiaries 2006
Summary 5 Uni-Charm Corp: Disposable Paper Products Brands 2006
Summary 6 Uni-Charm Corp: Company Locations
Summary 7 Uni-Charm Corp: Websites