Unilever Group
Euromonitor International's company profile, Unilever Group offers detailed strategic analysis of the company's business, examining its performance in the hot drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 19 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
GROWTH STRATEGY AND PROSPECTS FOR UNILEVER GROUP IN HOT DRINKS
CORE BUSINESSES
GROWTH OPPORTUNITIES
Unilever must look to gain greater contribution from its emerging world operations
Developing markets in Asia hold strong potential for Unilever
Distribution channel development is a cause for optimism
Will Unilever look to an acquisition to jump start growth in Eastern Europe?
LIMITED POTENTIAL
Investment in wellbeing and ethical brands the key to lifting the gloom in Western Europe?
Unilever puts strategies in place to tap into good living trends
Will extension of RTD Lipton PepsiCo joint venture help resuscitate tea demand in Western Europe?
Table 1 Unilever Group: Hot Drinks World Sector Sales Performance by Value 2006
Table 2 Unilever Group: Hot Drinks Regional Sales Performance by Value 2006
Table 3 Unilever Group: World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 4 Unilever Group: World and Regional Shares in Hot Drinks by Sector 2006
CORPORATE OVERVIEW
UNILEVER GROUP
Summary 1 Unilever Group: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
BESEDA
BROOKE BOND
LIPTON
PG TIPS
Table 5 Unilever Group: Beseda World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 6 Unilever Group: Beseda Regional Shares in Hot Drinks by Sector 2006
Table 7 Unilever Group: Brooke Bond World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 8 Unilever Group: Brooke Bond Regional Shares in Hot Drinks by Sector 2006
Table 9 Unilever Group: Lipton World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 10 Unilever Group: Lipton Regional Shares in Hot Drinks by Sector 2006
Table 11 Unilever Group: PG Tips World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 12 Unilever Group: PG Tips Regional Shares in Hot Drinks by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 Unilever Group: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Unilever Group: Historical Development
Summary 3 Unilever Group: Subsidiaries 2006
Summary 4 Unilever Group: Hot Drinks Brands 2006
Summary 5 Unilever Group: Company Locations
Summary 6 Unilever Group: Websites