Unilever Group

Euromonitor International's company profile, Unilever Group offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

HOUSEHOLD CARE : MARKET INSIGHT

STRATEGIC EVALUATION

SWOT Analysis

Prospects for the Household Care Business

Table 1 Unilever Group: World Sector Sales Performance 2005

Table 2 Unilever Group: Household Care Regional Sales Performance 2005

CORPORATE OVERVIEW

Strategic Objectives and Challenges

Operational and Distribution Strategies

Ownership Events

Summary 1 Unilever Group: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

Household Care Market Assessment

Laundry care

Dishwashing products

Surface care

Chlorine bleach

Toilet care products

Insecticides

Air care

Table 3 Unilever Group: World Shares & Rankings in Household Care by Sector 2004-2005

Table 4 Unilever Group: World and Regional Shares in Household Care by Sector 2005

BRAND ASSESSMENT

Brand strategy

Cif/Jif

Domestos

Omo

Persil

Skip

Surf

Table 5 Unilever Group: Cif/Jif World Shares & Rankings in Household Care by Sector 2004-2005

Table 6 Unilever Group: Cif/Jif Regional Shares in Household Care by Sector 2005

Table 7 Unilever Group: Domestos World Shares & Rankings in Household Care by Sector 2004-2005

Table 8 Unilever Group: Domestos Regional Shares in Household Care by Sector 2005

Table 9 Unilever Group: Omo World Shares & Rankings in Household Care by Sector 2004-2005

Table 10 Unilever Group: Omo Regional Shares in Household Care by Sector 2005

Table 11 Unilever Group: Persil World Shares & Rankings in Household Care by Sector 2004-2005

Table 12 Unilever Group: Persil Regional Shares in Household Care by Sector 2005

Table 13 Unilever Group: Skip World Shares & Rankings in Household Care by Sector 2004-2005

Table 14 Unilever Group: Skip Regional Shares in Household Care by Sector 2005

Table 15 Unilever Group: Surf World Shares & Rankings in Household Care by Sector 2004-2005

Table 16 Unilever Group: Surf Regional Shares in Household Care by Sector 2005

APPENDICES

Financial Summary

Table 17 Unilever Group: Financial Summary 2001-2005

Company Background

Summary 2 Unilever Group: Historical Development

Summary 3 Unilever Group: Subsidiaries 2005

Summary 4 Unilever Group: Household Care Brands 2005

Summary 5 Unilever Group: Company Locations

Summary 6 Unilever Group: Websites

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