Unilever Group

Euromonitor International's company profile, Unilever Group offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Table 1 Unilever Group: Packaged Food World Sector Sales Performance 2005

Table 2 Unilever Group: Packaged Food Regional Sales Performance 2005

CORPORATE OVERVIEW

STRATEGIC OBJECTIVES AND CHALLENGES

Shifting portfolio mix to fast-growing, high-margin businesses

Rationalising the portfolio

Sector expansion/cross-sectoral synergies

OPERATIONAL AND DISTRIBUTION STRATEGIES

Adapting global brand concepts to local needs

Strategic alliances and investment to widen distribution

Corporate reorganisation to improve profitability and customer management

OWNERSHIP EVENTS

Summary 1 Unilever Group: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Demographics, lifestyles and health and safety shape global demand

Unilever maintains global position

Strongest potential in developing and emerging markets

Share gains driven by increased advertising expenditure

ICE CREAM

Competitive landscape

Prospects

DAIRY PRODUCTS

Competitive landscape

Prospects

MEAL REPLACEMENT PRODUCTS

Competitive landscape

Prospects

READY MEALS

Competitive landscape

Prospects

SOUP

Competitive landscape

Prospects

FROZEN PROCESSED FOOD

Competitive landscape

Prospects

DRIED PROCESSED FOOD

Competitive landscape

Prospects

OILS AND FATS

Competitive landscape

Prospects

SAUCES, DRESSINGS AND CONDIMENTS

Competitive landscape

Prospects

Table 3 Unilever Group: World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 4 Unilever Group: World and Regional Shares in Packaged Food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Global brands at core of Unilever’s strategy

Brand diversity and leverage of equity in different sectors are key

Focus on health

Increased expenditure on advertising and promotions

BERTOLLI

HELLMANN’S

KNORR

MAGNUM

SLIM FAST

Table 5 Unilever Group: Bertolli World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 6 Unilever Group: Bertolli Regional Shares in Packaged Food by Sector 2005

Table 7 Unilever Group: Hellmann’s World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 8 Unilever Group: Hellmann’s Regional Shares in Packaged Food by Sector 2005

Table 9 Unilever Group: Knorr World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 10 Unilever Group: Knorr Regional Shares in Packaged Food by Sector 2005

Table 11 Unilever Group: Magnum World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 12 Unilever Group: Magnum Regional Shares in Packaged Food by Sector 2005

Table 13 Unilever Group: Slim Fast World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 14 Unilever Group: Slim Fast Regional Shares in Packaged Food by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 Unilever Group: Financial Summary 2004-2006

COMPANY BACKGROUND

Summary 2 Unilever Group: Historical Development

Summary 3 Unilever Group: Subsidiaries 2005

Summary 4 Unilever Group: Packaged Food Brands 2005

Summary 5 Unilever Group: Company Locations

Summary 6 Unilever Group: Websites

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