Unilever Group
Euromonitor International's company profile, Unilever Group offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 21 | Publication date: Apr 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2008
PROSPECTS
CORE BUSINESSES
GROWTH OPPORTUNITIES
Russian ice cream should taste sweet for Unilever
Chilled ready meals: a fillip to general sluggishness in Western Europe?
Toddler food set to be a key growth category
India offers Unilever robust core sector growth: acquisition-led expansion ahead?
LIMITED POTENTIAL
Health eating trend to limit capacity for ice cream growth in Unilever's key developed markets
Better for you thinking to hit spreadable oils and fats sales but to boost olive oil
Traditional sauces, dressings and condiments to suffer at hands of more specialised contemporary products
Table 1 Unilever Group: Packaged Food World Sector Sales Performance 2006
Table 2 Unilever Group: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
OWNERSHIP EVENTS
Table 3 Unilever Group: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Unilever Group: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
UNILEVER GROUP
Summary 1 Unilever Group: Packaged Food Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
BERTOLLI
KNORR
MAGNUM
Table 5 Unilever Group: Bertolli World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 6 Unilever Group: Bertolli Regional Shares in Packaged Food by Sector 2006
Table 7 Unilever Group: Hellmann's World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 Unilever Group: Hellmann's Regional Shares in Packaged Food by Sector 2006
Table 9 Unilever Group: Knorr World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 10 Unilever Group: Knorr Regional Shares in Packaged Food by Sector 2006
Table 11 Unilever Group: Magnum World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 12 Unilever Group: Magnum Regional Shares in Packaged Food by Sector 2006
Table 13 Unilever Group: Slim Fast World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 14 Unilever Group: Slim Fast Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 15 Unilever Group: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Unilever Group: Historical Development
Summary 3 Unilever Group: Subsidiaries 2006
Summary 4 Unilever Group: Packaged Food Brands 2006
Summary 5 Unilever Group: Company Locations
Summary 6 Unilever Group: Websites