V&S Vin & Sprit AB
Euromonitor International's company profile, V&S Vin & Sprit AB offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 4 | Tables: 13 | Publication date: Mar 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Core business
Growth opportunities
Limited potential
Table 1 V&S Vin & Sprit AB: Spirits World Sector Sales Performance 2006
Table 2 V&S Vin & Sprit AB: Spirits Regional Sales Performance 2006
STRATEGIC OBJECTIVES AND CHALLENGES
V&S to be split?
Focus on premium products
Strengthening the Absolut brand
Increased focus on key markets earmarked for growth
More and innovative marketing
Securing leading position in Northern Europe through stronger focus on premium products
Improving profitability
Table 3 V&S Vin & Sprit AB: World Shares & Rankings in Spirits by Sector 2005-2006
Table 4 V&S Vin & Sprit AB: World and Regional Shares in Spirits by Sector 2006
COMPANY STRUCTURE
V&S VIN & SPRIT AB
OPERATIONAL AND DISTRIBUTION STRATEGIES
Wide range of distribution channels
Building strong distribution networks in international markets through partnerships
Using own production plants
OWNERSHIP EVENTS
Acquisitions to strengthen the product portfolio
Divestments to streamline the business
Summary 1 V&S Vin & Sprit AB: Spirits Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Focus on core brands
Building a portfolio of innovative ...
... and premium products
Wide-ranging portfolio of local brands
ABSOLUT
North America and Western Europe drive growth
Increased focus on Asia-Pacific and Latin America results in double-digit growth
Creating a fashionable image to attract younger consumers
The vital role of marketing
Table 5 V&S Vin & Sprit AB: Absolut World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 V&S Vin & Sprit AB: Absolut Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 7 V&S Vin & Sprit AB: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 V&S Vin & Sprit AB Plc: Historical Development
Summary 3 V&S Vin & Sprit AB Plc: Subsidiaries 2006
Summary 4 V&S Vin & Sprit AB Plc: Spirits Brands 2006
Summary 5 V&S Vin & Sprit AB Plc: Company Locations
Summary 6 V&S Vin & Sprit AB Plc: Websites