Visa International Service Association
Euromonitor International's company profile, Visa International Service Association offers detailed strategic analysis of the company's business, examining its performance in the financial cards market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 4 | Publication date: Jul 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
2. FINANCIAL CARDS BUSINESS OF VISA
2.1 FINANCIAL CARDS BUSINESS DEVELOPMENT
2.2 FINANCIAL CARDS NET SALES
Table 1 Visa: Financial Cards Sales 2002-2004
3. VISA PERFORMANCE IN FINANCIAL CARDS
3.1 COMPETITIVE CONTEXT
3.2 COMPANY WORLD MARKET SHARES
Table 2 Visa: World Sales Performance of Key Sectors of Involvement 2004
Table 3 Visa: World Shares & Rankings in Financial cards by Sector 2001-2003
3.3 COMPANY SHARES BY REGION AND SECTOR
Global coverage
A new European company
Charge cards
Emergent categories in developed markets
Developing a presence in emerging regions
Table 4 Visa: Regional Shares in Financial cards by Sector 2004
3.4 MARKETING STRATEGIES
Brand renewal
A distinct place for Visa Commercial
A new sponsorship agreement
4. VISA FINANCIAL CARDS BRAND ASSESSMENT
4.1 BRAND PORTFOLIO
A credit based portfolio
Debit grows in importance
Pre-paid cards – the newest category
Visa Commercial
4.2 NEW PRODUCT DEVELOPMENT
Facilitating innovation
Developing smart cards
A new Olympic card in China
5. VISA FINANCIAL CARDS STRATEGIC EVALUATION
5.1 VISA SECTOR POTENTIAL
Competitive conditions in developed markets
Focusing on emerging regions
5.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
5.3 FUTURE PROSPECTS FOR FINANCIAL CARDS BUSINESS
A position of strength
The Global Credit Bureau Program