Visa in Consumer Finance
Euromonitor International's company profile, Visa in Consumer Finance offers detailed strategic analysis of the company's business, examining its performance in the consumer finance market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Mar 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – VISA INC
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES
Chart 4 Strategic Evaluation
CHALLENGES AHEAD FOR GLOBAL PAYMENTS LEADER
Chart 5 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 6 Competitive Positioning
EVOLVING COMPETITIVE LANDSCAPE SLOWS GROWTH
Chart 7 Competitive Positioning
STILL THE BIGGEST, VISA FACES STRENGTHENING COMPETITION
Chart 8 Competitive Positioning
VISA AND ENTRENCHED MARKET PLAYERS RETAIN SHARE
Chart 9 Competitive Positioning
VISA AND MASTERCARD BATTLE FOR CARD CUSTOMERS
Chart 10 Competitive Positioning
MASTERCARD GROWING FASTER IN VISA-DOMINATED MARKETS
Chart 11 Competitive Positioning
MARKET ASSESSMENT
Chart 12 Market Assessment
DEVELOPING MARKETS PRESENT HIGHEST GROWTH OPPORTUNITY
Chart 13 Market Assessment
DEBIT, PREPAID AND COMMERCIAL LEAD CATEGORY POTENTIAL
Chart 14 Market Assessment
VISA AND INDUSTRY COMPETITORS RIDING THE GLOBAL DEBIT WAVE
Chart 15 Market Assessment
CREDIT CATEGORY LESS PROMISING FOR VISA IN SOME CORE MARKETS
Chart 16 Market Assessment
CATEGORY AND GEOGRAPHIC OPPORTUNITIES
Chart 17 Category and Geographic Opportunities
STRONG VISA COMMERCIAL POSITION SET FOR GROWTH
Chart 18 Category and Geographic Opportunities
STILL ROOM AT THE TOP DESPITE FIERCE COMPETITION
Chart 19 Category and Geographic Opportunities
DEVELOPING MARKETS A FOCUS FOR NEW VISA CARDHOLDER BASE
Chart 20 Category and Geographic Opportunities
MIDDLE EAST AND AFRICA HOLDS LONG-TERM POTENTIAL
Chart 21 Category and Geographic Opportunities
BRAND STRATEGY
Chart 22 Brand Strategy
AN OLYMPIC BRANDING YEAR FOR VISA
Chart 23 Brand Strategy
VISA BRAND STANDS OUT AS "EVERYDAY", "EVERYWHERE"
Chart 24 Brand Strategy
STABLE PARTNERSHIP WITH VISA EUROPE ENHANCES BRAND
Chart 25 Brand Strategy
RECOMMENDATIONS
Chart 26 Recommendations
COUNTERING NEW CHALLENGES WITH CORE COMPETENCIES
Chart 27 Recommendations