Vitamins And Dietary Supplements in Bulgaria
Euromonitor International's Vitamins And Dietary Supplements in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 25 | Publication date: May 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Child-specific vitamins and dietary supplements; Dietary supplements; Tonics and bottled nutritive drinks; Vitamins
Table of contents
OTC HEALTHCARE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
OPERATING ENVIRONMENT
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing or De-reimbursement
Traditional Remedies
Homeopathy
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 1 Consumer Expenditure on Health Goods and Medical Services 2000-2005
Life Expectancy
Table 2 Life Expectancy at Birth 2000-2005
OTC HEALTHCARE SALES
Market Performance
Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
Switches
Table 5 OTC Healthcare Switches 2004-2005
Competitive Environment
Table 6 OTC Healthcare Company Shares by Retail Value 2001-2005
Table 7 OTC Healthcare Brand Shares by Retail Value 2002-2005
Retail Distribution
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2000/2005
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2005
Retailer Activity and Private Label Trends
Forecast Market Performance
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - BULGARIA
ACTAVIS EAD - OTC HEALTHCARE - BULGARIA
COMPANY BACKGROUND
RECENT NEWS
PRODUCTION CAPACITY
Summary 1 Summary - Actavis AD: Production Statistics 2005
KENDY BULGARIA OOD - OTC HEALTHCARE - BULGARIA
COMPANY BACKGROUND
RECENT NEWS
PRODUCTION CAPACITY
MEDIKA AD - OTC HEALTHCARE - BULGARIA
COMPANY BACKGROUND
RECENT NEWS
Summary 2 Summary - Medika AD: Operational Indicators 2005
PRODUCTION CAPACITY
SOPHARMA AD - OTC HEALTHCARE - BULGARIA
COMPANY BACKGROUND
RECENT NEWS
PRODUCTION CAPACITY
VITAMINS AND DIETARY SUPPLEMENTS IN BULGARIA
SECTOR PERFORMANCE
2005 Headlines
Vitamins and dietary supplements enjoy the absence of regulation
Low consumer awareness limits sales of tonics and bottled nutritive drinks
Local companies share the top positions in vitamins and dietary supplements
Increasing health awareness boosts volume and value sales of vitamins and dietary supplements
Consumers refer back to vitamins
Forecast performance
Table 12 Sales of Vitamins and Dietary Supplements by Subsector: Value 2000-2005
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2000-2005
Table 14 Vitamins and Dietary Supplements Company Shares by Retail Value 2001-2005
Table 15 Vitamins and Dietary Supplements Brand Shares by Retail Value 2002-2005
Table 16 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2005-2010
Table 17 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2005-2010
VITAMINS PERFORMANCE
2005 Headlines
Food status helps vitamins to grow in popularity
Folic acid still lacks sufficient awareness among consumers
Active advertising makes multivitamins much more popular than single vitamins
Expansion of multivitamins leads to greater competition
Vitamins subsector dominated by large domestic and international producers
Table 18 Sales of Vitamins by Type: Value 2000-2005
Table 19 Sales of Vitamins by Type: % Value Growth 2000-2005
Table 20 Vitamins Brand Shares by Retail Value 2002-2005
DIETARY SUPPLEMENTS PERFORMANCE
2005 Headlines
Absence of tight control promotes dynamic growth
Direct sales of dietary supplements remain unpopular
Table 21 Sales of Dietary Supplements by Type: Value 2000-2005
Table 22 Sales of Dietary Supplements by Type: % Value Growth 2000-2005
Table 23 Dietary Supplements Brand Shares by Retail Value 2002-2005