Vitamins And Dietary Supplements in Greece
Euromonitor International's Vitamins And Dietary Supplements in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 31 | Publication date: Jul 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Child-specific vitamins and dietary supplements; Dietary supplements; Tonics and bottled nutritive drinks; Vitamins
Table of contents
OTC HEALTHCARE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
OPERATING ENVIRONMENT
OTC Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing or De-reimbursement
Traditional Remedies
Homeopathy
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 1 Consumer Expenditure on Health Goods and Medical Services 2000-2005
Life Expectancy
Table 2 Life Expectancy at Birth 2000-2005
OTC HEALTHCARE SALES
Market Performance
Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
Switches
Table 5 OTC Healthcare Switches 2004-2005
Competitive Environment
Table 6 OTC Healthcare Company Shares by Retail Value 2001-2005
Table 7 OTC Healthcare Brand Shares by Retail Value 2002-2005
Retail Distribution
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2000/2005
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2005
Retailer Activity and Private Label Trends
Table 10 Penetration of Private Label by Sector 2001-2005
Forecast Market Performance
Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010
Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - GREECE
GEROLYMATOS SA - OTC HEALTHCARE - GREECE
COMPANY BACKGROUND
RECENT NEWS
Summary 1 Summary - Gerolymatos SA: Operational Indicators 2004
PRODUCTION CAPACITY
Summary 2 Summary - Gerolymatos SA: Production Statistics 2005
LOBELIN-PHARMACARE SA - OTC HEALTHCARE - GREECE
COMPANY BACKGROUND
RECENT NEWS
PRODUCTION CAPACITY
OLVOS SCIENCE - OTC HEALTHCARE - GREECE
COMPANY BACKGROUND
RECENT NEWS
Summary 3 Summary - OLVOS SA: Operational Indicators 2002
PRODUCTION CAPACITY
VIANEX SA - OTC HEALTHCARE - GREECE
COMPANY BACKGROUND
RECENT NEWS
Summary 4 Summary - Vianex SA: Operational Indicators 2004
PRODUCTION CAPACITY
Summary 5 Summary - Vianex SA: Production Statistics 2005
VITAMINS AND DIETARY SUPPLEMENTS IN GREECE
SECTOR PERFORMANCE
2005 headlines
Stable and modest performance for vitamins and dietary supplements as maturity hinders more dynamic development
The negative impact of the 2004 Olympic Games doping scandals negatively affected 2005 sales
Similar performance for all subsectors with dietary supplements and tonics and bottled nutritive drinks being marginally faster growing
Child-specific vitamins and dietary supplements remain stagnant as paediatricians do not recommend them
Self-medicatation is common amongst Greeks
Ageing population favours sales
Licencing tricks and options
Pharmacies offer companies a huge distribution channel
Highly fragmented vitamins and dietary supplements with international companies having an important presence
Forecast performance
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: Value 2000-2005
Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2000-2005
Table 15 Vitamins and Dietary Supplements Company Shares by Retail Value 2001-2005
Table 16 Vitamins and Dietary Supplements Brand Shares by Retail Value 2002-2005
Summary 6 Summary - Vitamins and Dietary Supplements: New Product Launches 2004-2005
Table 17 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2005-2010
Table 18 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2005-2010
VITAMINS PERFORMANCE
Stagnancy in a mature subsector
Multivitamins remain dominant
Occasional intake of single vitamins
Vitamin C performs best as consumers are more familiar with its benefits
Gerolymatos SA leads
Table 19 Sales of Vitamins by Type: Value 2000-2005
Table 20 Sales of Vitamins by Type: % Value Growth 2000-2005
Table 21 Vitamins Brand Shares by Retail Value 2002-2005
DIETARY SUPPLEMENTS PERFORMANCE
Similar performance in 2005 for dietary supplements due to maturity
Mineral supplements remain the largest sub-subsector
Developing smaller sub-subsectors are the best performers, favoured by increasing information on their benefits
Other dietary supplements grow further as the combined benefits they offer attract more consumers
Products which target specific nutritional needs and medical conditions lead
Table 22 Sales of Dietary Supplements by Type: Value 2000-2005
Table 23 Sales of Dietary Supplements by Type: % Value Growth 2000-2005
Table 24 Dietary Supplements Brand Shares by Retail Value 2002-2005
Table 25 Dietary Supplements by Positioning: % Retail Value Analysis 2005