Vitamins And Dietary Supplements in Turkey
Euromonitor International's Vitamins And Dietary Supplements in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 28 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Child-specific vitamins and dietary supplements; Dietary supplements; Tonics and bottled nutritive drinks; Vitamins
Table of contents
OTC HEALTHCARE IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
OPERATING ENVIRONMENT
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing or De-reimbursement
Traditional Remedies
Homeopathy
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 1 Consumer Expenditure on Health Goods and Medical Services 2000-2005
Life Expectancy
Table 2 Life Expectancy at Birth 2000-2005
OTC HEALTHCARE SALES
Market Performance
Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
Switches
Competitive Environment
Table 5 OTC Healthcare Company Shares by Retail Value 2001-2005
Table 6 OTC Healthcare Brand Shares by Retail Value 2002-2005
Retail Distribution
Table 7 Sales of OTC Healthcare by Distribution Format:% Analysis 2000/2005
Table 8 Sales of OTC Healthcare by Sector and Distribution Format:% Analysis 2005
Retailer Activity and Private Label Trends
Forecast Market Performance
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - TURKEY
ABDI IBRAHIM ILAç SANAYI VE TICARET AS - OTC HEALTHCARE - TURKEY
COMPANY BACKGROUND
Summary 1 Abdi Ibrahim Ilac Sanayi AS: Operational Indicators 2004
BILIM ILAC SANAYI VE TICARET AS - OTC HEALTHCARE - TURKEY
COMPANY BACKGROUND
Summary 2 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators 2004
ILSAN ILAC AS - OTC HEALTHCARE - TURKEY
COMPANY BACKGROUND
Summary 3 Ilsan Ilac AS: Operational Indicators 2004
NOBEL ILAC SANAYI VE TICARET AS - OTC HEALTHCARE - TURKEY
COMPANY BACKGROUND
Summary 4 Nobel Ilaç Sanayi ve Ticaret AS: Operational Indicators 2004
VITAMINS AND DIETARY SUPPLEMENTS IN TURKEY
SECTOR PERFORMANCE
2005 headlines
Vitamins and dietary supplements is the most active sector in the OTC healthcare market
Child-specific vitamins and dietary supplements grows fastest in 2005
Dietary supplements grow more dynamically than vitamins
Vitamins dominate vitamins and dietary supplements sales
Roche leads sales
Forecast performance
Table 11 Sales of Vitamins and Dietary Supplements by Subsector: Value 2000-2005
Table 12 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2000-2005
Table 13 Vitamins and Dietary Supplements Company Shares by Retail Value 2001-2005
Table 14 Vitamins and Dietary Supplements Brand Shares by Retail Value 2002-2005
Summary 5 Vitamins and Dietary Supplements: New Product Launches 2004-2005
Table 15 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2005-2010
Table 16 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2005-2010
VITAMINS PERFORMANCE
20% of the Turkish population used vitamins in 2005
Vitamins grew by 10% in 2005 with child-specific vitamins and dietary supplements being the most dynamic
Single vitamins consumed to prevent general sickness
Two Roche brands lead in multivitamins
Bemiks Drj ranked the first in single vitamins
Table 17 Sales of Vitamins by Type: Value 2000-2005
Table 18 Sales of Vitamins by Type: % Value Growth 2000-2005
Table 19 Vitamins Brand Shares by Retail Value 2002-2005
DIETARY SUPPLEMENTS PERFORMANCE
High growth in 2005
Ginkgo biloba most dynamic in 2005
Vitamin shops as distribution channels other than pharmacies
Table 20 Sales of Dietary Supplements by Type: Value 2000-2005
Table 21 Sales of Dietary Supplements by Type: % Value Growth 2000-2005
Table 22 Dietary Supplements Brand Shares by Retail Value 2002-2005
Table 23 Dietary Supplements by Positioning:% Retail Value Analysis 2005