Wendy’s/Arby’s Group in Consumer Foodservice
Euromonitor International's company profile, Wendy’s/Arby’s Group in Consumer Foodservice offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jun 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – WENDY’S/ARBY’S GROUP (WAG)
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
WENDY’S/ARBY’S MERGER - A SECOND LOOK
Chart 5 Strategic Evaluation
WENDY’S/ARBY’S GROUP SOURCING
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
US CONCENTRATION HURTS GROWTH
Chart 8 Competitive Positioning
WENDY’S AND ARBY’S TOGETHER RANK FOURTH
Chart 9 Competitive Positioning
BURGER, BAKERY, PIZZA, FAST CASUAL COMPETITION
Chart 10 Competitive Positioning
BARBELL STRATEGY PURSUED BY MANY
Chart 11 Competitive Positioning
OPERATING STRATEGY FOCUSED ON FRANCHISING
Chart 12 Competitive Positioning
MARKET ASSESSMENT
Chart 13 Market Assessment
GROWTH OPPORTUNITIES OUTSIDE NORTH AMERICA
Chart 14 Market Assessment
FAST FOOD PREFERENCES VARY BY REGION
Chart 15 Market Assessment
INDEPENDENT OPERATORS HOLD THE LARGEST OUTLET SHARE
Chart 16 Market Assessment
GEOGRAPHIC OPPORTUNITIES
Chart 17 Geographic Opportunities
GROWTH OPPORTUNITIES FOR FAST FOOD AND BEYOND
Chart 18 Geographic Opportunities
TARGETING INTERNATIONAL EXPANSION
Chart 19 Geographic Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
WENDY’S BRAND STRATEGY
Chart 21 Brand Strategy
I’M THINKING ARBY’S
Chart 22 Brand Strategy
RECOMMENDATIONS
Chart 23 Recommendations
FUTURE OPPORTUNITIES
Chart 24 Recommendations