Wendy's International Inc
Euromonitor International's company profile, Wendy's International Inc offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 33 | Publication date: Mar 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
STRATEGIC OBJECTIVES
Concentrated effort on the burger fast food brand
Wendy's broadens its menu
Marketing emphasises freshness
Wendy's looks to improve current outlet performance
International success remains questionable
Table 1 Wendy's International Inc: Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 2 Wendy's International Inc: Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 3 Wendy's International Inc: Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 4 Wendy's International Inc: Consumer Foodservice: Regional Sales Performance by Value 2006
Table 5 Wendy's International Inc: Chained Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 6 Wendy's International Inc: Chained Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 7 Wendy's International Inc: Chained Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 8 Wendy's International Inc: Chained Consumer Foodservice: Regional Sales Performance by Value 2006
CORPORATE OVERVIEW
BUSINESS CONTEXT
Operating exclusively as a fast food burger chain
Wendy's remains focused on improving financial performance
Wendy holds onto its minority stake in Pasta Pomodoro
OWNERSHIP EVENTS
PRODUCTION AND DISTRIBUTION
Table 9 Wendy's International Inc: World Shares & Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 10 Wendy's International Inc: World Shares & Rankings in Consumer Foodservice by Sector by Value 2005-2006
Table 11 Wendy's International Inc: World Shares & Rankings in Chained Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 12 Wendy's International Inc: World Shares & Rankings in Chained Consumer Foodservice by Sector by Value 2005-2006
Table 13 Wendy's International Inc: World and Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 14 Wendy's International Inc: World and Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 15 Wendy's International Inc: World and Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 16 Wendy's International Inc: World and Regional Shares in Chained Consumer Foodservice by Value 2006
COMPANY STRUCTURE
Summary 1 Wendy's International Inc: Consumer Foodservice Key Facts by Units/Outlets
Summary 2 Wendy's International Inc: Consumer Foodservice Key Facts by Value
Summary 3 Wendy's International Inc: Chained Consumer Foodservice Key Facts by Units/Outlets
Summary 4 Wendy's International Inc: Chained Consumer Foodservice Key Facts by Value
BRAND ASSESSMENT
BRAND STRATEGY
A focus on customisation
Wendy's favours high-traffic locations
Advertising
Table 17 Wendy's International Inc: Wendy's World Shares & Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 18 Wendy's International Inc: Wendy's World Shares & Rankings in Consumer Foodservice by Sector by Value 2005-2006
Table 19 Wendy's International Inc: Wendy's Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 20 Wendy's International Inc: Wendy's Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 21 Wendy's International Inc: Wendy's World Shares & Rankings in Chained Consumer Foodservice by Units/Outlets 2005-2006
Table 22 Wendy's International Inc: Wendy's World Shares & Rankings in Chained Consumer Foodservice by Value 2005-2006
Table 23 Wendy's International Inc: Wendy's Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 24 Wendy's International Inc: Wendy's Regional Shares in Chained Consumer Foodservice by Value 2006
APPENDICES
COMPANY BACKGROUND
Summary 5 Wendy's International Inc: Historical Development
Summary 6 Wendy's International Inc: Subsidiaries 2006
Summary 7 Wendy's International Inc: Consumer Foodservice Brands 2006
Summary 8 Wendy's International Inc: Company Locations
Summary 9 Wendy's International Inc: Websites