William Grant & Sons Ltd
Euromonitor International's company profile, William Grant & Sons Ltd offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 15 | Publication date: Aug 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE SPIRITS BUSINESS
Diversifying into more dynamic sectors
Potential in premium single malt Scotch whisky in both the developed...
...and the developing world
Prospects for blended Scotch whisky limited to developing markets
Potential for premium vodka
New brands to meet growing demand for new flavours
Further acquisitions
A potential takeover target?
Table 1 William Grant & Sons Ltd: World Sector Sales Performance 2005
Table 2 William Grant & Sons Ltd: Spirits Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Strengthening the premium portfolio
Diversifying into new sectors
Focus on higher margins
Increased focus on developing markets
Targeting younger groups
Continued high levels of innovative marketing
OPERATIONAL AND DISTRIBUTION STRATEGIES
Better routes to market key to re-organisation
Wide range of distribution channels
Wholly-owned subsidiaries in the UK and the US
Joint ventures to boost European....
...as well as international distribution
Third party distributors
Distilleries
OWNERSHIP EVENTS
Brandy acquisition strengthens position in the UK and the US
Summary 1 William Grant & Sons Ltd: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
SPIRITS MARKET ASSESSMENT
On-going consolidation in the market place
Spirits growth underpinned by whisk(e)y
Increased interest in new flavours drives sales of rum, tequila and liqueurs
Contracting vodka market in Eastern Europe affects global growth in white spirits
Acquisition boost growth performance for William Grant
Weak performance in existing markets
WHISK(E)Y
Competitive landscape
Prospects
BRANDY AND COGNAC
Competitive landscape
Prospects
WHITE SPIRITS
Competitive landscape
Prospects
Table 3 William Grant & Sons Ltd: World Shares & Rankings in Spirits by Sector 2004-2005
Table 4 William Grant & Sons Ltd: World and Regional Shares in Spirits by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Building a portfolio of innovative...
...and premium products
Brand diversification to enter new sectors
Increased importance of marketing
GRANT'S
Mixed performance in 2005
Sharp decline in Latin America and Australasia
GLENFIDDICH
Contracting sales in Latin America...
...and North America affects brand performance
Healthy growth in remaining regions
Bright growth prospects for the flagship brand
Table 5 William Grant & Sons Ltd: Glenfiddich Brand Shares in Spirits by Sector 2004-2005
Table 6 William Grant & Sons Ltd: Glenfiddich Regional Shares in Spirits by Sector 2005
Table 7 William Grant & Sons Ltd: Grant's Brand Shares in Spirits by Sector 2004-2005
Table 8 William Grant & Sons Ltd: Grant's Regional Shares in Spirits by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 9 William Grant & Sons Ltd: Financial Summary 2001-2005
COMPANY BACKGROUND
Summary 2 William Grant & Sons Ltd: Historical Development
Summary 3 William Grant & Sons Ltd: Subsidiaries 2005
Summary 4 William Grant & Sons Ltd: Spirits Brands 2005
Summary 5 William Grant & Sons Ltd: Company Locations
Summary 6 William Grant & Sons Ltd: Websites