Wine in Australia
Euromonitor International's Wine in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 78 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified Wine and Vermouth; Non-Grape Wine; Sparkling Wine; Still Light Grape Wine
Table of contents
WINE IN AUSTRALIA : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Wine by Subsector: Total Volume 2004-2009
Table 2 Sales of Wine by Subsector: Total Value 2004-2009
Table 3 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 10 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 14 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 16 Sales of Still Red Wine by Quality Classification 2004-2009
Table 17 Sales of Still White Wine by Quality Classification 2004-2009
Table 18 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 19 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 20 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 21 Wine Exports by Country of Destination: Total Value 2003-2008
Table 22 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 23 Wine Imports by Country of Origin: Total Value 2003-2008
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 26 Brand Shares of Still Light Grape Wine 2006-2009
Table 27 Company Shares of Champagne by National Brand Owner 2005-2009
Table 28 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 29 Brand Shares of Champagne 2006-2009
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 32 Brand Shares of Other Sparkling Wine 2006-2009
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 35 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 36 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 37 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 38 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 39 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - AUSTRALIA
CASELLA WINES PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Casella Wines Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Casella Wines Pty Ltd: Competitive Position 2009
COOPERS BREWERY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Coopers Brewery Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Coopers Brewery Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Coopers Brewery Ltd: Competitive Position 2009
DE BORTOLI WINES PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 De Bortoli Wines Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
INDEPENDENT DISTILLERS (AUS) PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Independent Distillers (Aus) Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Independent Distillers (Aus) Pty Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Independent Distillers (Aus) Pty Ltd: Competitive Position 2009
VOK BEVERAGES PTY LTD - ALCOHOLIC DRINKS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vok Beverages Pty Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Vok Beverages Pty Ltd: Competitive Position 2009
ALCOHOLIC DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Volume sales of alcohol return to positive growth in 2009
“Alcopops” tax continues to change consumers’ consumption patterns
Foster’s Australia Ltd increases volume share
No foreseeable major change to distribution patterns
Alcoholic drinks to return to more normalised growth trend
KEY TRENDS AND DEVELOPMENTS
Retailer dominance extends to direct sourcing and importation
Alcohol content reduced to counter the impact of rising taxes
Premiumisation weakens in the global recession
Wineries seek new options to generate sales
Consumption patterns increasingly influenced by female consumers
Sustainability emerging as a key consideration in production and marketing
Distribution laws remain strict in Australia, boosting specialist retailers
Summary 12 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 13 Merger and Acquisition Activity 2008-2009
Summary 14 Speculated Merger and Acquisition Activity 2009-2010
MARKET BACKGROUND
Legislation
Table 40 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Summary 15 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 42 Selling Margin of a Typical Beer Brand 2009 - Victoria Bitter
Table 43 Selling Margin of a Typical Imported Wine Brand 2009 - Montana
Table 44 Selling Margin of a Typical Imported Wine Brand 2009 - Montana
Table 45 Selling Margin of a Typical Imported Spirit Brand 2009 - Jim Beam Kentucky Straight
Table 46 Selling Margin of a Typical Domestic Spirit Brand 2009 - Bundaberg Rum UP
OPERATING ENVIRONMENT
Contraband/Parallel Trade
MARKET INDICATORS
Table 47 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 48 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 49 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 50 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 51 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 52 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 53 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 54 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 55 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 56 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 57 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 58 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 59 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 60 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 61 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 62 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 16 Research Sources