Wine in Belgium
Euromonitor International's Wine in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 88 | Publication date: Jan 2010
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- Get insight into trends in market performance
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Table of contents
WINE IN BELGIUM : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Wine by Subsector: Total Volume 2004-2009
Table 2 Sales of Wine by Subsector: Total Value 2004-2009
Table 3 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 10 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 14 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 16 Sales of Still Red Wine by Quality Classification 2004-2009
Table 17 Sales of Still White Wine by Quality Classification 2004-2009
Table 18 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 19 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 20 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 21 Wine Exports by Country of Destination: Total Value 2003-2008
Table 22 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 23 Wine Imports by Country of Origin: Total Value 2003-2008
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 26 Brand Shares of Still Light Grape Wine 2006-2009
Table 27 Company Shares of Champagne by National Brand Owner 2005-2009
Table 28 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 29 Brand Shares of Champagne 2006-2009
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 32 Brand Shares of Other Sparkling Wine 2006-2009
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 35 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 36 Company Shares of Non-grape Wine by National Brand Owner 2005-2009
Table 37 Company Shares of Non-grape Wine by Global Brand Owner 2005-2009
Table 38 Brand Shares of Non-grape Wine 2006-2009
Table 39 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 40 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 41 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 42 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - BELGIUM
BROUWERINJEN ALKEN-MAES - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Brouwerijen Alken Maes NV SA: Key Facts
Summary 2 Brouwerijen Alken Maes NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Brouwerijen Alken Maes NV SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 4 Brouwerijen Alken Maes NV SA: Competitive Position 2009
BRUGGEMAN NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bruggeman NV: Key Facts
Summary 6 Bruggeman NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Bruggeman NV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Bruggeman NV: Competitive Position 2009
DELHAIZE 'LE LION' SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Delhaize ‘Le Lion’ SA: Key Facts
Summary 10 Delhaize ‘Le Lion’ SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Delhaize ‘Le Lion’ SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Delhaize ‘Le Lion’ SA: Competitive Position 2009
DUVEL MOORTGAT NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Duvel Moortgat NV: Key Facts
Summary 14 Duvel Moortgat NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Duvel Moortgat NV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Duvel Moortgat NV: Competitive Position 2009
HAACHT NV SA, BROUWERIJ - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Brouwerij Haacht NV SA: Key Facts
Summary 18 Brouwerij Haacht NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Brouwerij Haacht NV SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 20 Brouwerij Haacht NV SA: Competitive Position 2009
MCS NV SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 21 MCS NV SA: Key Facts
Summary 22 MCS NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 MCS NV SA: Competitive Position 2009
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Slight decline in volume sales in 2009
Falling consumer confidence dampens on-trade sales further
Anheuser-Busch InBev NV dominates
Off-trade volume share increases
Stagnation of the market expected
KEY TRENDS AND DEVELOPMENTS
Falling consumer confidence slightly impacts the alcoholic drinks market
Shift from on-trade to off-trade
Changing alcohol consumption habits and new consumers
Innovation stimulates the alcoholic drinks market
Specialist Retailers
Market Mergers and Acquisitions Activity
LEGISLATION
Table 43 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 45 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 46 Selling Margin of a Typical Beer Brand 2009 - Jupiler
Table 47 Selling Margin of a Typical Wine Brand 2009 – Jacob’s Creek
Table 48 Selling Margin of a Typical Spirits Brand 2009 – Smirnoff Red
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 50 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 51 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 52 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 53 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 54 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 55 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 56 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 57 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 58 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 59 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 60 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 61 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 62 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 63 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 64 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 24 Research Sources