Wine in Belgium
Euromonitor International's Wine in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 80 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Value of alcoholic drinks sales grew as volumes stagnated
Belgium is experiencing stagnation in alcoholic drinks consumption
International players dominate sales shares
Stabilisation of retail environment in the off-trade channel
Further stagnation expected in volume sales of alcoholic drinks in Belgium
KEY TRENDS AND DEVELOPMENTS
Belgian consumers desert cafés and pubs to the detriment of beer sales
Consumption of alcoholic drinks in Belgium
Growing health awareness impacts alcoholic drinks
Increased demand for variety and premium products
Specialist Retailers
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Beer Brand 2008
Table 4 Selling Margin of a Typical Wine Brand 2008
Table 5 Selling Margin of a Typical Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
ALKEN MAES NV SA, BROUWEIJEN - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alken Maes NV SA, Brouwerijen: Key Facts
Summary 3 Alken Maes NV SA, Brouwerijen: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alken Maes NV SA, Brouwerijen: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Alken Maes NV SA, Brouwerijen: Competitive Position 2007
DELHAIZE 'LE LION' SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Delhaize ‘Le Lion’ SA: Key Facts
Summary 7 Delhaize ‘Le Lion’ SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Delhaize ‘Le Lion’ SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Delhaize ‘Le Lion’ SA: Competitive Position 2007
DUVEL MOORTGAT NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Duvel Moortgat NV: Key Facts
Summary 11 Duvel Moortgat NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Duvel Moortgat NV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Duvel Moortgat NV: Competitive Position 2007
HAACHT NV SA, BROUWERIJ - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Haacht NV SA, Brouwerij: Key Facts
Summary 15 Haacht NV SA, Brouwerij: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Haacht NV SA, Brouwerij: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Haacht NV SA, Brouwerij: Competitive Position 2007
MCS NV SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 18 MCS NV SA: Key Facts
Summary 19 MCS NV SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 MCS NV SA: Competitive Position 2007
WINE IN BELGIUM
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Wine by Subsector: Total Volume 2003-2008
Table 23 Sales of Wine by Subsector: Total Value 2003-2008
Table 24 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 31 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 35 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 37 Sales of Still Red Wine by Quality Classification 2003-2008
Table 38 Sales of Still White Wine by Quality Classification 2003-2008
Table 39 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 40 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 41 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 42 Wine Exports by Country of Destination: Total Value 2002-2007
Table 43 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 44 Wine Imports by Country of Origin: Total Value 2002-2007
Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 47 Brand Shares of Still Light Grape Wine 2004-2007
Table 48 Company Shares of Champagne by National Brand Owner 2004-2007
Table 49 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 50 Brand Shares of Champagne 2004-2007
Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 53 Brand Shares of Other Sparkling Wine 2004-2007
Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 56 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 57 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 58 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013