Wine in Belgium
Euromonitor International's Wine in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 85 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Value of alcoholic drinks growth forges ahead
Traditional drinks falling out of favour
Big players increase their sales shares
Discounters and convenience stores carve out bigger share
Positive outlook for alcoholic drinks in Belgium
KEY TRENDS AND DEVELOPMENTS
Price erosion continues
Tastes becoming increasingly international
Health and wellness concerns beginning to bite
Private label continues its advance
Premiumisation shaping the market
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Jupiler
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Jacob’s Creek
Table 5 Selling Margin of a Typical Imported Spirits Brand 2007 – J&B
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
ALKEN MAES NV SA, BROUWEIJEN - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Alken-Maes Brasseries SA, NV Brouwerijen: Key Facts
Summary 4 Alken-Maes Brasseries SA, NV Brouwerijen: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 5 Alken-Maes Brasseries SA, NV Brouwerijen: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Alken-Maes Brasseries SA, NV Brouwerijen: Competitive Position 2006
BRUGGEMAN NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Bruggeman NV: Key Facts
Summary 8 Bruggeman NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Bruggeman NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Bruggeman NV: Competitive Position 2006
DELHAIZE 'LE LION' SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Delhaize ‘Le Lion’ SA: Key Facts
Summary 12 Delhaize Belgium: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Delhaize ‘Le Lion’ SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Delhaize ‘Le Lion’ SA: Competitive Position 2006
DUVEL MOORTGAT NV - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Duvel Moortgat NV: Key Facts
Summary 16 Duvel Moortgat NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Duvel Moortgat NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Duvel Moortgat NV: Competitive Position 2006
HAACHT NV SA, BROUWERIJ - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Haacht NV SA, Brouwerij: Key Facts
Summary 20 Haacht NV SA, Brouwerij: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Haacht NV SA, Brouwerij: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Haacht NV SA, Brouwerij: Competitive Position 2006
MCS NV SA - ALCOHOLIC DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 23 MCS NV SA: Key Facts
Summary 24 MCS NV SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 25 MCS NV SA: Competitive Position 2006
WINE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Wine by Subsector: Total Volume 2002-2007
Table 23 Sales of Wine by Subsector: Total Value 2002-2007
Table 24 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 31 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still Red Wine by Quality Classification 2002-2007
Table 38 Sales of Still White Wine by Quality Classification 2002-2007
Table 39 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 40 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 41 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 42 Wine Exports by Country of Destination: Total Value 2001-2006
Table 43 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 44 Wine Imports by Country of Origin: Total Value 2001-2006
Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 47 Brand Shares of Still Light Grape Wine 2003-2006
Table 48 Company Shares of Champagne by National Brand Owner 2003-2006
Table 49 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 50 Brand Shares of Champagne 2003-2006
Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 53 Brand Shares of Other Sparkling Wine 2003-2006
Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 56 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012