Wine in Brazil
Euromonitor International's Wine in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 108 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Beer Leads Consumption of Alcoholic Drinks in 2007
Growth in Beer Consumption Leads Brewers to Invest in Expansion
Fierce Competition in Alcoholic Drinks
Brewers Invest in Premium Lager in On-trade Channel
Favourable Economic Environment Should Drive Alcoholic Drinks Consumption
KEY TRENDS AND DEVELOPMENTS
Consumers Switching from Traditional Alcoholic Drinks to Refreshing Ones
Manufacturers and Importers Focusing on Premium Alcoholic Drinks
Health Ministry Proposals May Compromise Alcoholic Drinks Performance
Endless "Beer War" in the On-trade Channel
Increasing Sales of Premium Varieties of Cachaça
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Skol
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Almadén
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Concha Y Toro
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Pirassununga 51
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Johnnie Walker Red Label
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
AMBEV - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 AmBev – Cia de Bebidas das Américas: Key Facts
Summary 5 AmBev – Cia de Bebidas das Américas: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 6 AmBev – CIA de Bebidas das Americas: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 AmBev – Cia de Bebidas das Américas: Competitive Position 2006
CAMPARI DO BRASIL LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Campari do Brasil Ltda: Key Facts
Summary 9 Campari do Brasil Ltda: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Campari do Brasil Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Campari do Brasil Ltda: Competitive Position 2006
CERVEJARIA PETRóPOLIS SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Cervejaria Petrópolis SA: Key Facts
Summary 13 Cervejaria Petrópolis SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Cervejaria Petrópolis SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Cervejaria Petrópolis SA: Competitive Position 2006
CERVEJARIAS KAISER BRASIL SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Cervejarias Kaiser Brasil SA: Key Facts
Summary 17 Cervejarias Kaiser Brasil SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 18 Cervejarias Kaiser Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Cervejarias Kaiser Brasil SA: Competitive Position 2006
CIA MüLLER DE BEBIDAS - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Companhia Müller de Bebidas: Key Facts
Summary 21 Companhia Müller de Bebidas: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 22 Companhia Müller de Bebidas: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Companhia Müller de Bebidas: Competitive Position 2006
COOPERATIVA VINíCOLA AURORA LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Cooperativa Vinícola Aurora Ltda: Key Facts
Summary 25 Cooperativa Vinícola Aurora Ltda: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 26 Cooperativa Vinícola Aurora Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 27 Cooperativa Vinícola Aurora Ltda: Competitive Position 2006
PRIMO SCHINCARIOL INDúSTRIA DE CERVEJAS E REFRIGERANTES SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Key Facts
Summary 29 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 30 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 31 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Competitive Position 2006
VINHOS SALTON SA INDúSTRIA E COMéRCIO - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Vinhos Salton Indústria e Comércio SA: Key Facts
Summary 33 Vinhos Salton Indústria e Comércio SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 34 Vinhos Salton Indústria e Comércio SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 35 Vinhos Salton Indústria e Comércio SA: Competitive Position 2006
VITIVINíCOLA CERESER SA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Vitivinícola Cereser SA: Key Facts
Summary 37 Vitivinícola Cereser SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 38 Vitivinícola Cereser SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 39 Vitivinícola Cereser SA: Competitive Position 2006
YPIóCA AGROINDUSTRIAL LTDA - ALCOHOLIC DRINKS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 40 Ypióca Agroindustrial Ltda: Key Facts
Summary 41 Ypióca Agroindustrial Ltda: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 42 Ypióca Agroindustrial Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 43 Ypióca Agroindustrial Ltda: Competitive Position 2006
WINE IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade Split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade Split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 39 Sales of Still Red Wine by Quality Classification 2002-2007
Table 40 Sales of Still White Wine by Quality Classification 2002-2007
Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 44 Wine Exports by Country of Destination: Total Value 2001-2006
Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 46 Wine Imports by Country of Origin: Total Value 2001-2006
Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 49 Brand Shares of Still Light Grape Wine 2003-2006
Table 50 Company Shares of Champagne by National Brand Owner 2003-2006
Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 52 Brand Shares of Champagne 2003-2006
Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 55 Brand Shares of Other Sparkling Wine 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 59 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 60 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 61 Brand Shares of Non-grape Wine 2003-2006
Table 62 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 63 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 64 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 65 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012