Wine
Alcoholic Drinks > Wine

Wine in Bulgaria

Bulgaria

Euromonitor International's Wine in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 78  |  Publication date: Feb 2009
Cost: 
GBP560.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN BULGARIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic Drinks Sales Continued to See Healthy Growth in 2008

Consumers Favouring Heavily Advertised or Healthy Products

Mergers and Acquisitions Create Turbulent Competitive Environment

Dominance of the Off-Trade Channel Continues

Modern Retail Trade Gradually Gaining Share from the Traditional Channels

Slower Volume but Stronger Constant Value Growth Expected Overall

EU Membership to Impact Company-level Strategies

Home Production of Wine and Spirits Hinders the Commercial Sector’s Growth

Micro and Macro Trends Encourage Premiumisation of the Alcoholic Drinks Market

Despite Increasing Demand for Premium Products, Consumer Tastes Remain Traditional

Specialist Retailers

Summary 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2007-2008

MARKET BACKGROUND

LEGISLATION

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008

Table 5 Selling Margin of a Typical Imported Spirits Brand 2008

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Sources

Summary 3 Research Sources

LOCAL COMPANY PROFILES - BULGARIA

BELVEDERE BULGARIA - ALCOHOLIC DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Belvedere Bulgaria: Key Facts

Summary 5 Belvedere Bulgaria: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Belvedere Bulgaria: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 7 Belvedere Bulgaria: Competitive Position 2007

BOLIARKA VT AD - ALCOHOLIC DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Boliarka VT AD: Key Facts

Summary 9 Boliarka VT AD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Boliarka VT AD: Competitive Position 2007

LOMSKO PIVO AD - ALCOHOLIC DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Lomsko Pivo AD: Key Facts

Summary 12 Lomsko Pivo AD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Lomsko Pivo AD: Competitive Position 2007

SIS INDUSTRIES OOD - ALCOHOLIC DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 SIS Industries Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 SIS Industries Ltd: Competitive Position 2007

VINPROM PESHTERA AD - ALCOHOLIC DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Vinprom Peshtera AD: Key Facts

Summary 17 Vinprom Peshtera AD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Vinprom Peshtera AD: Competitive Position 2007

WINE IN BULGARIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

Published Data Comparisons

SECTOR DATA

Table 22 Sales of Wine by Subsector: Total Volume 2003-2008

Table 23 Sales of Wine by Subsector: Total Value 2003-2008

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 25 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 30 Volume Sales of Still Red Wine by Price Segment 2003-2008

Table 31 Volume Sales of Still White Wine by Price Segment 2003-2008

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2003-2008

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2003-2008

Table 35 Sales of Still White Wine by Grape/Varietal Type 2003-2008

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008

Table 37 Sales of Still Red Wine by Quality Classification 2003-2008

Table 38 Sales of Still White Wine by Quality Classification 2003-2008

Table 39 Sales of Still Rosé Wine by Quality Classification 2003-2008

Table 40 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 41 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 42 Wine Exports by Country of Destination: Total Value 2002-2007

Table 43 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 44 Wine Imports by Country of Origin: Total Value 2002-2007

Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007

Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007

Table 47 Brand Shares of Still Light Grape Wine 2004-2007

Table 48 Company Shares of Champagne by National Brand Owner 2004-2007

Table 49 Company Shares of Champagne by Global Brand Owner 2004-2007

Table 50 Brand Shares of Champagne 2004-2007

Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007

Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007

Table 53 Brand Shares of Other Sparkling Wine 2004-2007

Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007

Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007

Table 56 Brand Shares of Fortified Wine and Vermouth 2004-2007

Table 57 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 58 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

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