Wine in Chile

Euromonitor International's Wine in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN CHILE : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks continues to grow in 2006

Consumers substitute wine for beer

Premixed pisco sours gain in popularity

CCU gains share through acquisition

Market forecast to continue growing

ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS

Consumers are more willing to try new products

Delaying marriage and childbearing spurs growth in on-trade sales

Busier lifestyles encourage consumers to look for convenience

Share of throat remains flat but composition changes

Convenience drives disposable bottles in beer

Specialist Retailers

Summary 1 Leading Specialist Retailers 2005

Market Merger and Acquisition Activity

Summary 2 Recent M&A activity

MARKET DATA

Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006

Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006

Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006

Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006

Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005

Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006

Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006

Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006

Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006

Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006

Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006

Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011

Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006

APPENDIX

Legislation

Taxation and Duty Levies

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2005

Table 18 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Sectors 2005

Table 19 Selling Margin of a Typical Beer Brand 2005

Table 20 Selling Margin of a Typical Wine Brand 2005

Table 21 Selling Margin of a Typical Spirits Brand 2005

Operating Environment

Price Band Methodology

Summary 3 Lager by Price Band 2005

Published Data Comparisons

DEFINITIONS

LOCAL COMPANY PROFILES - CHILE

CíA CERVECERíAS UNIDAS SA - ALCOHOLIC DRINKS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Cía Cervecerías Unidas SA: Key Facts

Summary 5 Cía Cervecerías Unidas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Cía Cervecerías Unidas SA: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 7 Cía Cervecerías Unidas SA: Competitive Position 2005

COOPERATIVA AGRíCOLA PISQUERA DE ELQUI LTDA - ALCOHOLIC DRINKS - CHILE

KEY FACTS

Summary 8 Cooperativa Agrícola Pisquera de Elqui Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Cooperativa Agrícola Pisquera de Elqui Ltda: Competitive Position 2005

LICORES MITJANS SA - ALCOHOLIC DRINKS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Licores Mitjans SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Licores Mitjans SA: Competitive Position 2005

VIñA CONCHA Y TORO SA - ALCOHOLIC DRINKS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Viña Concha y Toro SA: Key Facts

Summary 13 Viña Concha y Toro SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Viña Concha y Toro SA: Competitive Position 2005

VIñA SANTA RITA SA - ALCOHOLIC DRINKS - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Viña Santa Carolina SA: Key Facts

Summary 16 Viña Santa Carolina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

WINE IN CHILE

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE ENVIRONMENT

PROSPECTS

SECTOR DATA

Table 22 Sales of Wine by Subsector: Total Volume 2001-2006

Table 23 Sales of Wine by Subsector: Total Value 2001-2006

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2001-2006

Table 25 Sales of Wine by Subsector: % Total Value Growth 2001-2006

Table 26 On-trade vs Off-trade Sales of Wine: Volume 2001-2006

Table 27 On-trade vs Off-trade Sales of Wine: Value 2001-2006

Table 28 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006

Table 29 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006

Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2006

Table 31 Volume Sales of Still White Wine by Price Segment 2004-2006

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2006

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2006

Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2006

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006

Table 37 Sales of Still Red Wine by Quality Classification 2001-2006

Table 38 Sales of Still White Wine by Quality Classification 2001-2006

Table 39 Sales of Still Rosé Wine by Quality Classification 2001-2006

Table 40 Wine Production, Imports and Exports: Total Volume 2001-2005

Table 41 Wine Exports by Country of Destination: Total Volume 2001-2005

Table 42 Wine Exports by Country of Destination: Total Value 2001-2005

Table 43 Wine Imports by Country of Origin: Total Volume 2001-2005

Table 44 Wine Imports by Country of Origin: Total Value 2001-2005

Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005

Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005

Table 47 Brand Shares of Still Light Grape Wine 2002-2005

Table 48 Company Shares of Champagne by National Brand Owner 2003-2005

Table 49 Company Shares of Champagne by Global Brand Owner 2003-2005

Table 50 Brand Shares of Champagne 2003-2005

Table 51 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005

Table 52 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005

Table 53 Brand Shares of Fortified Wine and Vermouth 2003-2005

Table 54 Forecast Sales of Wine by Subsector: Total Volume 2006-2011

Table 55 Forecast Sales of Wine by Subsector: Total Value 2006-2011

Table 56 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011

Table 57 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011

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