Wine in China
Euromonitor International's Wine in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 100 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified Wine and Vermouth; Non-Grape Wine; Sparkling Wine; Still Light Grape Wine
Table of contents
WINE IN CHINA : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Wine by Subsector: Total Volume 2004-2009
Table 2 Sales of Wine by Subsector: Total Value 2004-2009
Table 3 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 10 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 14 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 16 Sales of Still Red Wine by Quality Classification 2004-2009
Table 17 Sales of Still White Wine by Quality Classification 2004-2009
Table 18 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 19 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 20 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 21 Wine Exports by Country of Destination: Total Value 2003-2008
Table 22 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 23 Wine Imports by Country of Origin: Total Value 2003-2008
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 26 Brand Shares of Still Light Grape Wine 2006-2009
Table 27 Company Shares of Champagne by National Brand Owner 2005-2009
Table 28 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 29 Brand Shares of Champagne 2006-2009
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 32 Brand Shares of Other Sparkling Wine 2006-2009
Table 33 Company Shares of Non-grape Wine by National Brand Owner 2005-2009
Table 34 Company Shares of Non-grape Wine by Global Brand Owner 2005-2009
Table 35 Brand Shares of Non-grape Wine 2006-2009
Table 36 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 37 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 38 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 39 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - CHINA
BEIJING YANJING BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 2 Beijing Yanjing Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beijing Yanjing Brewery Co Ltd: Competitive Position 2009
CHINA RESOURCES ENTERPRISE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 China Resources Enterprise Co Ltd: Key Facts
Summary 5 China Resources Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 China Resources Enterprise Co Ltd: Competitive Position 2009
GUANGZHOU ZHUJIANG BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Guangzhou Zhujiang Brewery Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Guangzhou Zhujiang Brewery Group Co Ltd: Competitive Position 2009
HARBIN BREWERY GROUP LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Harbin Brewery Group Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Harbin Brewery Group Ltd: Competitive Position 2009
LUZHOU LAO JIAO CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Luzhou Lao Jiao Co Ltd: Key Facts
Summary 12 Luzhou Lao Jiao Co Ltd: Operational Indicators (Spirits business)
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Luzhou Lao Jiao Co Ltd: Competitive Position 2009
SICHUAN JIAN NAN CHUN (GROUP) CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sichuan Jian Nan Chun (Group) Co Ltd: Key Facts
Summary 15 Sichuan Jian Nan Chun (Group) Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sichuan Jian Nan Chun (Group) Co Ltd: Competitive Position 2009
SICHUAN YIBIN WULIANGYE DISTILLERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 18 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2009
TSINGTAO BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Tsingtao Brewery Co Ltd: Key Facts
Summary 21 Tsingtao Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Tsingtao Brewery Co Ltd: Competitive Position 2009
YANTAI CHANGYU PIONEER WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Yantai Changyu Pioneer Wine Co Ltd: Key Facts
Summary 24 Yantai Changyu Pioneer Wine Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2009
ZHEJIANG GUYUE LONGSHAN SHAOXING WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 27 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2009
ALCOHOLIC DRINKS IN CHINA
EXECUTIVE SUMMARY
Alcoholic drinks hit hard by economic downturn
Rising consumer health awareness
Leading players targeting middle income consumers
Small grocery retailers continue to lead sales
Anti-alcohol campaigns represent threat to sales over forecast period
KEY TRENDS AND DEVELOPMENTS
Recovering forecast period sales
Stricter drink driving legislation threatens alcoholic drinks sales
Healthy trend continues
Rising demand for PET packaging
Specialist retailers
Market merger and acquisition activity
Summary 29 Merger and Acquisition Activity 2008-2009
Summary 30 Speculated Merger and Acquisition Activity 2009-2010
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid-China
North and Northeast China
Northwest China
South China
Southwest China
MARKET BACKGROUND
Legislation
Table 40 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 43 Selling Margin of a Typical Beer Brand 2009
Table 44 Selling Margin of a Typical Wine Brand 2009
Table 45 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 47 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 48 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 49 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 50 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 51 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 52 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 53 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 54 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 55 Sales of Alcoholic Drinks by Region: Total Volume 2004-2009
Table 56 Sales of Alcoholic Drinks by Region: Total Value 2004-2009
Table 57 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2004-2009
Table 58 Sales of Alcoholic Drinks by Region: % Total Value Growth 2004-2009
Table 59 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 60 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 61 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 62 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 63 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 64 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 65 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Table 66 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
Table 67 Forecast Sales of Alcoholic Drinks by Region: Total Value 2009-2014
Table 68 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
Table 69 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 31 Research Sources