Wine in China
Euromonitor International's Wine in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 116 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising incomes and growing sophistication boosts sales
Niche products see strong growth
Beer players expand at the top
Off-trade dominates but on-trade displays strong dynamism
Strong growth for forecast period
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Improving living standards boost sales
Growing disparity between urban and rural areas
Consolidation boosts sales
Health concerns shape growth
Foreign players boost awareness
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
TERRITORY INSIGHT: KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
APPENDIX
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2006
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006
Table 2 Selling Margin of a Typical Beer Brand 2006 - Tsingtao
Table 3 Selling Margin of a Typical Wine Brand 2006 - Jacob's Creek
Table 4 Selling Margin of a Typical Spirits Brand 2006 - Johnnie Walker Black Label
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2005
Published Data Comparisons
MARKET DATA
Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 9 Sales of Alcoholic Drinks by Region: Total Volume 2001-2006
Table 10 Sales of Alcoholic Drinks by Region: Total Value 2001-2006
Table 11 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2001-2006
Table 12 Sales of Alcoholic Drinks by Region: % Total Value Growth 2001-2006
Table 13 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 14 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 15 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 16 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 17 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
Table 24 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 25 Forecast Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 26 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 27 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - CHINA
BEIJING YANJING BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 5 Beijing Yanjing Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Beijing Yanjing Brewery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 7 Beijing Yanjing Brewery co ltd: Competitive Position 2005
CHINA RESOURCES ENTERPRISE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 China Resources Enterprise Co Ltd: Key Facts
Summary 9 China Resources Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 China Resources Enterprise Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 China Resources Enterprise Co Ltd: Competitive Position 2005
COFCO WINES & SPIRITS CO - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 COFCO Wines & Spirits Co: Key Facts
Summary 13 COFCO Wines & Spirits Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 COFCO Wines & Spirits Co: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 COFCO Wines & Spirits Co: Competitive Position 2005
HARBIN BREWERY GROUP LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Harbin Brewery Group Ltd: Key Facts
Summary 17 Harbin Brewery Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Harbin Brewery Group Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Harbin Brewery Group Ltd: Competitive Position 2005
HENAN JINXING BREWERY GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Henan Jinxing Brewery Group: Key Facts
Summary 21 Henan Jinxing Brewery Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Henan Jinxing Brewery Group: Competitive Position 2005
SICHUAN YIBIN WULIANGYE DISTILLERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 24 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Sichuan Yibin Wuliangye Distillery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 26 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2005
TSINGTAO BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Tsingtao Brewery Co Ltd: Key Facts
Summary 28 Tsingtao Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Tsingtao Brewery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 30 Tsingtao Brewery Co Ltd: Competitive Position 2005
YANTAI CHANGYU GROUP CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Yantai Changyu Group Co Ltd: Key Facts
Summary 32 Yantai Changyu Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Yantai Changyu Group Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 34 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2005
Summary 35 Yantai Changyu Group Co Ltd: Competitive Position 2005
ZHEJIANG GUYUE LONGSHAN SHAOXING WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 37 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2005
WINE IN CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Wine by Subsector: Total Volume 2001-2006
Table 30 Sales of Wine by Subsector: Total Value 2001-2006
Table 31 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 32 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 33 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 34 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 35 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 36 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 37 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 38 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 39 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 40 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 41 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 42 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 43 Sales of Non-grape Wine by Type: Total Volume 2001-2006
Table 44 Sales of Non-grape Wine by Type: Total Value 2001-2006
Table 45 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006
Table 46 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006
Table 47 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 48 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 49 Wine Exports by Country of Destination: Total Value 2001-2005
Table 50 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 51 Wine Imports by Country of Origin: Total Value 2001-2005
Table 52 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2005
Table 53 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2005
Table 54 Brand Shares of Still Light Grape Wine 2003-2005
Table 55 Company Shares of Champagne by National Brand Owner 2003-2005
Table 56 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 57 Brand Shares of Champagne 2003-2005
Table 58 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2005
Table 59 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2005
Table 60 Brand Shares of Other Sparkling Wine 2003-2005
Table 61 Company Shares of Non-grape Wine by National Brand Owner 2003-2005
Table 62 Company Shares of Non-grape Wine by Global Brand Owner 2003-2005
Table 63 Brand Shares of Non-grape Wine 2003-2005
Table 64 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 65 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 66 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 67 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011
Table 68 Sales of Wine by Region: Total Volume 2001-2006
Table 69 Sales of Wine by Region: Total Value 2001-2006
Table 70 Sales of Wine by Region: % Total Volume Growth 2001-2006
Table 71 Sales of Wine by Region: % Total Value Growth 2001-2006
Table 72 Forecast Sales of Wine by Region: Total Volume 2006-2011
Table 73 Forecast Sales of Wine by Region: Total Value 2006-2011
Table 74 Forecast Sales of Wine by Region: % Total Volume Growth 2006-2011
Table 75 Forecast Sales of Wine by Region: % Total Value Growth 2006-2011
Table 76 Sales of Non-grape Wine by Region: Total Volume 2001-2006
Table 77 Sales of Non-grape Wine by Region: Total Value 2001-2006
Table 78 Sales of Non-grape Wine by Region: % Total Volume Growth 2001-2006
Table 79 Sales of Non-grape Wine by Region: % Total Value Growth 2001-2006