Wine in China
Euromonitor International's Wine in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 105 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slower volume growth due to global financial meltdown
Local spirits production site severely damaged by earthquake
Leading players targeting younger consumers
Specialist retailers become more important
Growth forecast to be slower
KEY TRENDS AND DEVELOPMENTS
Economic uncertainty reduces consumer confidence
Manufacturers target younger male consumers and women
Packaging innovation focuses on “green” and/or “simple”
Considerable company activity in China’s alcoholic drinks industry
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2007-2008
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 4 Selling Margin of a Typical Imported Wine Brand 2008
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
Table 6 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 16 Sales of Alcoholic Drinks by Region: Total Volume 2003-2008
Table 17 Sales of Alcoholic Drinks by Region: Total Value 2003-2008
Table 18 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2003-2008
Table 19 Sales of Alcoholic Drinks by Region: % Total Value Growth 2003-2008
Table 20 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 21 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 22 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 24 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 26 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2008-2013
Table 28 Forecast Sales of Alcoholic Drinks by Region: Total Value 2008-2013
Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013
Table 30 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - CHINA
BEIJING YANJING BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 5 Beijing Yanjing Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Beijing Yanjing Brewery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Beijing Yanjing Brewery Co Ltd: Competitive Position 2007
CHINA RESOURCES ENTERPRISE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 China Resources Enterprise Co Ltd: Key Facts
Summary 9 China Resources Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 China Resources Enterprise Co Ltd: Competitive Position 2007
COFCO WINES & SPIRITS CO - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 COFCO Wines & Spirits Co Ltd: Key Facts
Summary 12 COFCO Wines & Spirits Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 COFCO Wines & Spirits Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 COFCO Wines & Spirits Co Ltd: Competitive Position 2007
HARBIN BREWERY GROUP LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Harbin Brewery Group Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Harbin Brewery Group Ltd: Competitive Position 2007
HENAN JINXING BREWERY GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Henan Jinxing Brewery Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Henan Jinxing Brewery Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Henan Jinxing Brewery Group: Competitive Position 2005
HUBEI SANXIA DAOHUAXIANG DISTILLERY - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Hubei Sanxia Daohuaxiang Distillery: Key Facts
Summary 21 Hubei Sanxia Daohuaxiang Distillery: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Hubei Sanxia Daohuaxiang Distillery: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Hubei Sanxia Daohuaxiang Distillery: Competitive Position 2007
SICHUAN JIAN NAN CHUN (GROUP) CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
Summary 24 Sichuan Jian Nan Chun (Group) Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Sichuan Jian Nan Chun (Group) Co Ltd: Competitive Position 2007
SICHUAN YIBIN WULIANGYE DISTILLERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 27 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2007
TSINGTAO BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Tsingtao Brewery Co Ltd: Key Facts
Summary 30 Tsingtao Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Tsingtao Brewery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 32 Tsingtao Brewery Co Ltd: Competitive Position 2007
ZHEJIANG GUYUE LONGSHAN SHAOXING WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 34 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 36 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd Company: Competitive Position 2007
WINE IN CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 31 Sales of Wine by Subsector: Total Volume 2003-2008
Table 32 Sales of Wine by Subsector: Total Value 2003-2008
Table 33 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 34 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 35 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 36 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 37 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 38 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 39 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 40 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 41 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 42 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 43 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 44 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 45 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 46 Sales of Still Red Wine by Quality Classification 2003-2008
Table 47 Sales of Still White Wine by Quality Classification 2003-2008
Table 48 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 49 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 50 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 51 Wine Exports by Country of Destination: Total Value 2002-2007
Table 52 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 53 Wine Imports by Country of Origin: Total Value 2002-2007
Table 54 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 55 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 56 Brand Shares of Still Light Grape Wine 2004-2007
Table 57 Company Shares of Champagne by National Brand Owner 2004-2007
Table 58 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 59 Brand Shares of Champagne 2004-2007
Table 60 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 61 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 62 Brand Shares of Other Sparkling Wine 2004-2007
Table 63 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 64 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 65 Brand Shares of Non-grape Wine 2004-2007
Table 66 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 67 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 68 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 69 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013