Wine in Colombia
Euromonitor International's Wine in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 82 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks grows in volume and value terms
Wine sales growing in the on-trade and off-trade channels
The takeover of Bavaria SA begins to show its effects
Aggressive campaigns against alcohol consumption
Aguardente/aguardiente’s sales decrease according to trade associations
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Consumer awareness of alcoholic drinks grows
Consumers trade-up to premium drinks
Advertising of alcoholic drinks is banned on television and radio
Promotional activity increases at the point of sale
Younger consumers prefer “long” drinks
Specialist retailers
Mergers and acquisitions
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
APPENDIX
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2005
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005
Table 2 Selling Margin of a Typical Beer Brand 2005
Table 3 Selling Margin of a Typical Wine Brand 2005
Table 4 Selling Margin of a Typical Spirits Brand 2005
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2005
Published Data Comparisons
MARKET DATA
Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 9 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 10 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 13 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 14 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 16 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 18 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - COLOMBIA
BAVARIA SA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bavaria SA: Key Facts
Summary 5 Bavaria SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Bavaria SA Production Statistics 2005
COMPETITIVE POSITIONING
Summary 7 Bavaria SA: Competitive Position 2005
EMPRESA DE LICORES DE CUNDINAMARCA SA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Empresa de Licores de Cundinamarca SA: Key Facts
Summary 9 Empresa de Licores de Cundinamarca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Empresa de Licores de Cundinamarca SA: Competitive Position 2005
FáBRICA DE LICORES Y ALCOHOLES DE ANTIOQUIA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts
Summary 12 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Fábrica de Licores de Antioquia: Competitive Position 2005
INDUSTRIA LICORERA DE CALDAS - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Industria Licorera de Caldas: Key Facts
Summary 15 Industria Licorera de Caldas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Industria Licorera de Caldas: Competitive Position 2005
JOHN RESTREPO A Y CIA LTDA - ALCOHOLIC DRINKS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 John Restrepo A y Cia Ltda: Key Facts
Summary 18 John Restrepo A y Cia Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 John Restrepo A y Cia Ltda: Competitive Position 2005
WINE IN COLOMBIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Wine by Subsector: Total Volume 2001-2006
Table 22 Sales of Wine by Subsector: Total Value 2001-2006
Table 23 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 24 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 25 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 26 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 27 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 28 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 29 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 30 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 31 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 32 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 33 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 34 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 35 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006
Table 36 Sales of Non-grape Wine by Type: Total Volume 2001-2006
Table 37 Sales of Non-grape Wine by Type: Total Value 2001-2006
Table 38 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006
Table 39 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006
Table 40 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 41 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 42 Wine Exports by Country of Destination: Total Value 2001-2005
Table 43 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 44 Wine Imports by Country of Origin: Total Value 2001-2005
Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 47 Brand Shares of Still Light Grape Wine 2002-2005
Table 48 Company Shares of Champagne by National Brand Owner 2003-2005
Table 49 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 50 Brand Shares of Champagne 2003-2005
Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 53 Brand Shares of Other Sparkling Wine 2002-2005
Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005
Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005
Table 56 Brand Shares of Fortified Wine and Vermouth 2003-2005
Table 57 Company Shares of Non-grape Wine by National Brand Owner 2003-2005
Table 58 Company Shares of Non-grape Wine by Global Brand Owner 2003-2005
Table 59 Brand Shares of Non-grape Wine 2003-2005
Table 60 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 61 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 62 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 63 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011