Wine in Germany
Euromonitor International's Wine in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 91 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales decline due to demographic changes and health and wellness trend
Economic uncertainty hinders sales
National breweries lead fragmented shares
Discounters gain appeal among price-sensitive consumers
Further decline ahead as players struggle to target changing consumer base
KEY TRENDS AND DEVELOPMENTS
Economic downturn shapes growth
Increasing polarisation due to income disparity
Health and wellness spurred by ageing population
Continuing rise of discounters
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - GERMANY
BITBURGER BRAUEREI TH SIMON GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bitburger Brauerei Th Simon GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Bitburger Brauerei Th Simon GmbH: Competitive Position 2007
BRAUEREI C & A VELTINS GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Brauerei C & A Veltins GmbH & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2007
HOLSTEN-BRAUEREI AG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Holsten-Brauerei AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Holsten-Brauerei AG: Competitive Position 2007
KöSTRITZER SCHWARZBIERBRAUEREI GMBH & CO - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Köstritzer Schwarzbierbrauerei GmbH & Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Köstritzer Schwarzbierbrauerei GmbH & Co: Competitive Position 2007
KROMBACHER BRAUEREI BERNHARD SCHADEBERG GMBH & CO - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts
Summary 13 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2007
OETTINGER BRAUEREI GMBH - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Oettinger Brauerei GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Oettinger Brauerei GmbH: Competitive Position 2007
PAULANER BRAUEREI GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Paulaner Brauerei GmbH & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Paulaner Brauerei GmbH & Co KG: Competitive Position 2007
RACKE GMBH & CO, A - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Racke GmbH & Co, A: Key Facts
Summary 21 Racke GmbH & Co, A: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Racke GmbH & Co, A: Competitive Position 2007
RADEBERGER GRUPPE KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Radeberger Gruppe KG: Key Facts
Summary 24 Radeberger Gruppe KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Radeberger Gruppe KG: Competitive Position 2007
WARSTEINER BRAUEREI HAUS CRAMER GMBH & CO KG - ALCOHOLIC DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Key Facts
Summary 27 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Competitive Position 2007
WINE IN GERMANY
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2003-2008
Table 25 Sales of Wine by Subsector: Total Value 2003-2008
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 27 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 28 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 29 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 31 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 32 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 33 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 37 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 39 Sales of Still Red Wine by Quality Classification 2003-2008
Table 40 Sales of Still White Wine by Quality Classification 2003-2008
Table 41 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 42 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 43 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 44 Wine Exports by Country of Destination: Total Value 2002-2007
Table 45 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 46 Wine Imports by Country of Origin: Total Value 2002-2007
Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 49 Brand Shares of Still Light Grape Wine 2004-2007
Table 50 Company Shares of Champagne by National Brand Owner 2004-2007
Table 51 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 52 Brand Shares of Champagne 2004-2007
Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 55 Brand Shares of Other Sparkling Wine 2004-2007
Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 58 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 59 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 60 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013