Wine in Greece
Euromonitor International's Wine in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 77 | Publication date: Dec 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified Wine and Vermouth; Non-Grape Wine; Sparkling Wine; Still Light Grape Wine
Table of contents
WINE IN GREECE : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Wine by Subsector: Total Volume 2004-2009
Table 2 Sales of Wine by Subsector: Total Value 2004-2009
Table 3 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 10 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 14 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 16 Sales of Still Red Wine by Quality Classification 2004-2009
Table 17 Sales of Still White Wine by Quality Classification 2004-2009
Table 18 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 19 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 20 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 21 Wine Exports by Country of Destination: Total Value 2003-2008
Table 22 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 23 Wine Imports by Country of Origin: Total Value 2003-2008
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 26 Brand Shares of Still Light Grape Wine 2006-2009
Table 27 Company Shares of Champagne by National Brand Owner 2005-2009
Table 28 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 29 Brand Shares of Champagne 2006-2009
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 32 Brand Shares of Other Sparkling Wine 2006-2009
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 35 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 36 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 37 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 38 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 39 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - GREECE
AMVYX SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Amvyx SA: Key Facts
Summary 2 Amvyx SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Amvyx SA: Competitive Position 2009
ATHENIAN BREWERY SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Athenian Brewery SA: Key Facts
Summary 5 Athenian Brewery SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Athenian Brewery SA: Competitive Position 2009
DOMAINE CONSTANTIN LAZARIDES - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Domaine Costantinou Lazaridi: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Domaine Costantinou Lazaridi: Competitive Position 2009
OK ATHENS LTD - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Ok Athens Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Ok Athens Ltd: Competitive Position 2009
TSILILIS SA - ALCOHOLIC DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tsililis SA: Key Facts
Summary 12 Tsililis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Tsililis SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Tsililis SA: Competitive Position 2009
ALCOHOLIC DRINKS IN GREECE
EXECUTIVE SUMMARY
The economic downturn and decline in tourism drive down sales
The premiumisation trend is still strong, despite the recession
Whilst Athenian Brewery SA remains the leader, wide company activity is seen in vodka
Consumption shifts towards the off-trade channel, in which specialist retailers lose ground to supermarkets/hypermarkets
Economic downturn casts its shadow over the early stages of the forecast period
KEY TRENDS AND DEVELOPMENTS
High demand for luxury products, despite economic recession
Back-to-roots trend affects alcoholic drinks consumption
Cocooning trend favours off-trade consumption at the expense of on-trade
Decline in tourism has an adverse effect
Specialist retailers lose ground to supermarkets/hypermarkets
Mergers and acquisitions - intense mobility in the vodka category
Summary 15 Mergers and Acquisitions Activity 2008-2009
MARKET BACKGROUND
Legislation
Table 40 Number of On-trade Establishments by Type 2004-2008
TAXATION AND DUTY LEVIES
Summary 16 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 42 Selling Margin of a Typical Beer Brand 2009- Mythos
Table 43 Selling Margin of a Typical Wine Brand 2009- Katogi Averoff
Table 44 Selling Margin of a Typical Spirits Brand 2009 - Johnnie Walker Red Label
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 46 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 47 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 48 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 49 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 50 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 51 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 52 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 53 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 54 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 55 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 56 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 57 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 58 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 59 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 60 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 17 Research Sources