Wine
Alcoholic Drinks > Wine

Wine in Hungary

Hungary

Euromonitor International's Wine in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 80  |  Publication date: Oct 2007
Cost: 
GBP450.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT

EXECUTIVE SUMMARY

Stagnation prevails

Increasing unit prices

Economy vs private label

Abv: the lower, the better

Constant changes in packaging

KEY TRENDS AND DEVELOPMENTS

Excise tax in focus again

Adverse macroeconomic climate has negative implications for premium alcoholic drinks

Brand and quality protection

Specialist Retailers

Summary 1 Leading Specialist Retailers 2005

Market Merger and Acquisition Activity

Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006

Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006

Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006

Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006

Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005

Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006

Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006

Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006

Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006

Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006

Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006

Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011

Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006

APPENDIX

Legislation

Taxation and Duty Levies

Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006

Table 18 Selling Margin of a Typical Beer Brand 2005

Table 19 Selling Margin of a Typical Wine Brand 2005

Table 20 Selling Margin of a Typical Spirits Brand 2005

Operating Environment

Price Band Methodology

Summary 2 Lager by Price Band 2005

DEFINITIONS

LOCAL COMPANY PROFILES - HUNGARY

BORSODI SöRGYáR RT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Borsodi Sörgyár Rt: Key Facts

Summary 4 Borsodi Sörgyár Rt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Borsodi Sörgyár Rt: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 6 Borsodi Sörgyár Rt: Competitive Position 2005

GARRONE MAGYARORSZáG KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Garrone Magyarország Kereskedelmi Kft: Key Facts

Summary 8 Garrone Magyarország Kereskedelmi Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Garrone Magyarország Kft: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 10 Garrone Magyarország Kft: Competitive Position 2005

TOKAJ KERESKEDöHáZ RT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Tokaj Kereskedöház Rt: Key Facts

Summary 12 Tokaj Kereskedöház Rt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Tokaj Kereskedöház Rt: Competitive Position 2005

TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Törley Pezsgopincészeti Kft: Key Facts

Summary 15 Törley Pezsgopincészeti Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 16 Törley Pezsgopincészeti Kft: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 17 Törley Pezsgopincészeti Kft: Competitive Position 2005

ZWACK UNICUM RT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Zwack Unicum Rt: Key Facts

Summary 19 Zwack Unicum Rt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 20 Zwack Unicum Rt: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 21 Zwack Unicum Rt: Competitive Position 2005

WINE IN HUNGARY

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

Table 21 Sales of Wine by Subsector: Total Volume 2001-2006

Table 22 Sales of Wine by Subsector: Total Value 2001-2006

Table 23 Sales of Wine by Subsector: % Total Volume Growth 2001-2006

Table 24 Sales of Wine by Subsector: % Total Value Growth 2001-2006

Table 25 On-trade vs Off-trade Sales of Wine: Volume 2001-2006

Table 26 On-trade vs Off-trade Sales of Wine: Value 2001-2006

Table 27 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006

Table 28 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006

Table 29 Volume Sales of Still Red Wine by Price Segment 2004-2006

Table 30 Volume Sales of Still White Wine by Price Segment 2004-2006

Table 31 Volume Sales of Still Rosé Wine by Price Segment 2004-2006

Table 32 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006

Table 33 Sales of Still Red Wine by Grape/Varietal Type 2004-2006

Table 34 Sales of Still White Wine by Grape/Varietal Type 2004-2006

Table 35 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006

Table 36 Sales of Still Red Wine by Quality Classification 2001-2006

Table 37 Sales of Still White Wine by Quality Classification 2001-2006

Table 38 Sales of Still Rosé Wine by Quality Classification 2001-2006

Table 39 Wine Production, Imports and Exports: Total Volume 2001-2005

Table 40 Wine Exports by Country of Destination: Total Volume 2001-2005

Table 41 Wine Exports by Country of Destination: Total Value 2001-2005

Table 42 Wine Imports by Country of Origin: Total Volume 2001-2005

Table 43 Wine Imports by Country of Origin: Total Value 2001-2005

Table 44 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005

Table 45 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005

Table 46 Brand Shares of Still Light Grape Wine 2002-2005

Table 47 Company Shares of Champagne by National Brand Owner 2003-2005

Table 48 Company Shares of Champagne by Global Brand Owner 2003-2005

Table 49 Brand Shares of Champagne 2003-2005

Table 50 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005

Table 51 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005

Table 52 Brand Shares of Other Sparkling Wine 2002-2005

Table 53 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005

Table 54 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005

Table 55 Brand Shares of Fortified Wine and Vermouth 2003-2005

Table 56 Forecast Sales of Wine by Subsector: Total Volume 2006-2011

Table 57 Forecast Sales of Wine by Subsector: Total Value 2006-2011

Table 58 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011

Table 59 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011

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