Wine in Hungary
Euromonitor International's Wine in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 80 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Stagnation prevails
Increasing unit prices
Economy vs private label
Abv: the lower, the better
Constant changes in packaging
KEY TRENDS AND DEVELOPMENTS
Excise tax in focus again
Adverse macroeconomic climate has negative implications for premium alcoholic drinks
Brand and quality protection
Specialist Retailers
Summary 1 Leading Specialist Retailers 2005
Market Merger and Acquisition Activity
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
APPENDIX
Legislation
Taxation and Duty Levies
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006
Table 18 Selling Margin of a Typical Beer Brand 2005
Table 19 Selling Margin of a Typical Wine Brand 2005
Table 20 Selling Margin of a Typical Spirits Brand 2005
Operating Environment
Price Band Methodology
Summary 2 Lager by Price Band 2005
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
BORSODI SöRGYáR RT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Borsodi Sörgyár Rt: Key Facts
Summary 4 Borsodi Sörgyár Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Borsodi Sörgyár Rt: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 6 Borsodi Sörgyár Rt: Competitive Position 2005
GARRONE MAGYARORSZáG KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Garrone Magyarország Kereskedelmi Kft: Key Facts
Summary 8 Garrone Magyarország Kereskedelmi Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Garrone Magyarország Kft: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 10 Garrone Magyarország Kft: Competitive Position 2005
TOKAJ KERESKEDöHáZ RT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tokaj Kereskedöház Rt: Key Facts
Summary 12 Tokaj Kereskedöház Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Tokaj Kereskedöház Rt: Competitive Position 2005
TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Törley Pezsgopincészeti Kft: Key Facts
Summary 15 Törley Pezsgopincészeti Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Törley Pezsgopincészeti Kft: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 17 Törley Pezsgopincészeti Kft: Competitive Position 2005
ZWACK UNICUM RT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Zwack Unicum Rt: Key Facts
Summary 19 Zwack Unicum Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Zwack Unicum Rt: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 21 Zwack Unicum Rt: Competitive Position 2005
WINE IN HUNGARY
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
Table 21 Sales of Wine by Subsector: Total Volume 2001-2006
Table 22 Sales of Wine by Subsector: Total Value 2001-2006
Table 23 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 24 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 25 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 26 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 27 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 28 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 29 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 30 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 31 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 32 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 33 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 34 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 35 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006
Table 36 Sales of Still Red Wine by Quality Classification 2001-2006
Table 37 Sales of Still White Wine by Quality Classification 2001-2006
Table 38 Sales of Still Rosé Wine by Quality Classification 2001-2006
Table 39 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 40 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 41 Wine Exports by Country of Destination: Total Value 2001-2005
Table 42 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 43 Wine Imports by Country of Origin: Total Value 2001-2005
Table 44 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 45 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 46 Brand Shares of Still Light Grape Wine 2002-2005
Table 47 Company Shares of Champagne by National Brand Owner 2003-2005
Table 48 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 49 Brand Shares of Champagne 2003-2005
Table 50 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 51 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 52 Brand Shares of Other Sparkling Wine 2002-2005
Table 53 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005
Table 54 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005
Table 55 Brand Shares of Fortified Wine and Vermouth 2003-2005
Table 56 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 57 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 58 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 59 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011