Wine
Alcoholic Drinks > Wine

Wine in Hungary

Hungary

Euromonitor International's Wine in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 78  |  Publication date: Feb 2009
Cost: 
GBP560.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT

EXECUTIVE SUMMARY

Slowing growth

A more polarized market

Increasing competition

Hypermarkets strengthen lead in distribution

Further growth in the premium and economy segments

KEY TRENDS AND DEVELOPMENTS

Austerity measures and looming crisis

Increased interest in and demand for premium products

Off-trade to benefit from lower incomes

Retailers intensify competition

Specialist retailers

Market mergers and acquisitions activity

LEGISLATION

TAXATION AND DUTY LEVIES

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 2 Selling Margin of a Typical Beer Brand 2008

Table 3 Selling Margin of a Typical Wine Brand 2008

Table 4 Selling Margin of a Typical Spirits Brand 2008

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HUNGARY

BACARDI-MARTINI HUNGARY KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bacardi-Martini Hungary Kft: Key Facts

Summary 3 Bacardi-Martini Hungary Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Bacardi-Martini Hungary Kft: Competitive Position 2007

BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Borsodi Sörgyár Zrt: Key Facts

Summary 6 Borsodi Sörgyár Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Borsodi Sörgyárak Zrt: Competitive Position 2007

TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Tokaj Kereskedoház Zrt: Key Facts

Summary 9 Tokaj Kereskedoház Zrt: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 10 Tokaj Kereskedoház Zrt: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 11 Tokaj Kereskedoház Zrt: Competitive Position 2007

TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Törley Pezsgopincészeti Kft: Key Facts

Summary 13 Törley Pezsgopincészeti Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 Törley Pezsgopincészeti Kft: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 15 Törley Pezsgopincészeti Kft: Competitive Position 2007

ZWACK UNICUM KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Zwack Unicum Kereskedelmi Kft: Key Facts

Summary 17 Zwack Unicum Kereskedelmi Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Zwack Unicum Kereskedelmi Kft: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 19 Zwack Unicum Kereskedelmi Kft: Competitive Position 2007

WINE IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 21 Sales of Wine by Subsector: Total Volume 2003-2008

Table 22 Sales of Wine by Subsector: Total Value 2003-2008

Table 23 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 24 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 25 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 26 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 27 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 28 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 29 Volume Sales of Still Red Wine by Price Segment 2003-2008

Table 30 Volume Sales of Still White Wine by Price Segment 2003-2008

Table 31 Volume Sales of Still Rosé Wine by Price Segment 2003-2008

Table 32 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008

Table 33 Sales of Still Red Wine by Grape/Varietal Type 2003-2008

Table 34 Sales of Still White Wine by Grape/Varietal Type 2003-2008

Table 35 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008

Table 36 Sales of Still Red Wine by Quality Classification 2003-2008

Table 37 Sales of Still White Wine by Quality Classification 2003-2008

Table 38 Sales of Still Rosé Wine by Quality Classification 2003-2008

Table 39 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 40 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 41 Wine Exports by Country of Destination: Total Value 2002-2007

Table 42 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 43 Wine Imports by Country of Origin: Total Value 2002-2007

Table 44 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007

Table 45 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007

Table 46 Brand Shares of Still Light Grape Wine 2004-2007

Table 47 Company Shares of Champagne by National Brand Owner 2004-2007

Table 48 Company Shares of Champagne by Global Brand Owner 2004-2007

Table 49 Brand Shares of Champagne 2004-2007

Table 50 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007

Table 51 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007

Table 52 Brand Shares of Other Sparkling Wine 2004-2007

Table 53 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007

Table 54 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007

Table 55 Brand Shares of Fortified Wine and Vermouth 2004-2007

Table 56 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 57 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 58 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 59 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

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