Wine in Malaysia
Euromonitor International's Wine in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 73 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
No increase in excise duty leads to a better performance for alcoholic drinks
Cocktail concoctions enjoy rising popularity among consumers
Multinational players dominate
Supermarkets/hypermarkets command the largest distribution share
Positive outlook for alcoholic drinks
KEY TRENDS AND DEVELOPMENTS
Limited edition products attract consumer interest
Developments in secondary towns benefit alcoholic drinks
Themed activities by manufacturers to build brand image
Exposure to more premium brands in on-trade channels
Cocktail drink trend among younger drinkers
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 – Carlsberg
Table 4 Selling Margin of a Typical Imported Wine Brand 2008 – Lindemans Cawarra
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Joker 10
Table 6 Selling Margin of a Typical Imported Spirits Brand 2008 – Chivas Regal 12 YO
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
ALBERT WINES & SPIRITS (M) SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Albert Wines & Spirits (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Albert Wines & Spirits (M) Sdn Bhd: Competitive Position 2007
CHUA SONG SENG SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Chua Song Seng Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MILAWA (M) SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Milawa (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
P H PRODUCTS SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 P H Products Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 P H Products Sdn Bhd: Competitive Position 2007
TONG WOH ENTERPRISE SDN BHD - ALCOHOLIC DRINKS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tong Woh Enterprise Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WINE IN MALAYSIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 23 Sales of Wine by Subsector: Total Volume 2003-2008
Table 24 Sales of Wine by Subsector: Total Value 2003-2008
Table 25 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 26 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 31 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 32 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 36 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 38 Sales of Still Red Wine by Quality Classification 2003-2008
Table 39 Sales of Still White Wine by Quality Classification 2003-2008
Table 40 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 41 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 42 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 43 Wine Exports by Country of Destination: Total Value 2002-2007
Table 44 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 45 Wine Imports by Country of Origin: Total Value 2002-2007
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 48 Brand Shares of Still Light Grape Wine 2004-2007
Table 49 Company Shares of Champagne by National Brand Owner 2004-2007
Table 50 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 51 Brand Shares of Champagne 2004-2007
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 54 Brand Shares of Other Sparkling Wine 2004-2007
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 57 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 58 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 59 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 60 Brand Shares of Non-grape Wine 2004-2007
Table 61 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 62 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 63 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 64 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013