Wine in Mexico
Euromonitor International's Wine in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 92 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing presence of alcoholic drinks in Mexico
Parallel trade and contraband remain a big problem
Over-production of agave
Female drinking more due to social pressures and economic crises
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Illegal alcohol sales and its implications
Increasing female consumption of alcoholic drinks
Tequila production seeking balance
Boom in wine clubs leads to increased wine consumption
Specialist Retailers
Summary 1 Leading Specialist Retailers 2005
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
APPENDIX
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2005
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005
Table 19 Selling Margin of a Typical Beer Brand 2005 – Corona Extra (Grupo Modelo SA de CV)
Table 20 Selling Margin of a Typical Wine Brand 2005 – Concha y Toro
Table 21 Selling Margin of a Typical Spirits Brand 2005 – Johnnie Walker Red Label (Diageo)
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - MEXICO
BACARDI Y CIA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bacardi y Cía: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Bacardi y Cía SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 6 Bacardi y Cía SA de CV: Competitive Position 2005
CASA CUERVO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Casa Cuervo SA de CV: Key Facts
Summary 8 Casa Cuervo SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Cuervo SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 10 Casa Cuervo SA de CV: Competitive Position 2005
CERVECERíA CUAUHTEMOC MOCTEZUMA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Key Facts
Summary 12 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Production Statistics 2005
COMPETITIVE POSITIONING
Summary 14 Cervecería Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Competitive Position 2005
DIAGEO MéXICO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Diageo México SA de CV: Key Facts
Summary 16 Diageo México: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Diageo México: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 18 Diageo México SA de CV: Competitive Position 2005
GRUPO MODELO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Grupo Modelo SA de CV: Key Facts
Summary 20 Grupo Modelo SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Grupo Modelo SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 22 Grupo Modelo SA de CV: Competitive Position 2005
HERRADURA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Herradura SA de CV: Key Facts
Summary 24 Herradura SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Herradura SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 26 Herradura SA de CV: Competitive Position 2005
PEDRO DOMECQ MEXICO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Pedro Domecq Mexico SA de CV: Key Facts
Summary 28 Pedro Domecq Mexico SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Pedro Domecq SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 30 Pedro Domecq Mexico SA de CV: Competitive Position 2005
PRODUCTOS DE UVA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Productos de Uva SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 32 Productos de Uva SA de CV: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 33 Productos de Uva SA de CV: Competitive Position 2005
VALLE REDONDO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Valle Redondo SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 35 Valle Redondo SA de CV: Competitive Position 2005
WINE IN MEXICO
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Wine by Subsector: Total Volume 2001-2006
Table 23 Sales of Wine by Subsector: Total Value 2001-2006
Table 24 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 25 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 26 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 27 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 28 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 29 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 31 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 34 Sales of Still Red Wine by Quality Classification 2001-2006
Table 35 Sales of Still White Wine by Quality Classification 2001-2006
Table 36 Sales of Still Rosé Wine by Quality Classification 2001-2006
Table 37 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 38 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 39 Wine Exports by Country of Destination: Total Value 2001-2005
Table 40 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 41 Wine Imports by Country of Origin: Total Value 2001-2005
Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 44 Brand Shares of Still Light Grape Wine 2002-2005
Table 45 Company Shares of Champagne by National Brand Owner 2003-2005
Table 46 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 47 Brand Shares of Champagne 2003-2005
Table 48 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 49 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 50 Brand Shares of Other Sparkling Wine 2002-2005
Table 51 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005
Table 52 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005
Table 53 Brand Shares of Fortified Wine and Vermouth 2003-2005
Table 54 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 55 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 56 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 57 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011