Wine in Mexico
Euromonitor International's Wine in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 87 | Publication date: Jan 2010
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- Get insight into trends in market performance
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Table of contents
WINE IN MEXICO : MARKET INSIGHT
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Sales of Wine by Subsector: Total Volume 2004-2009
Table 2 Sales of Wine by Subsector: Total Value 2004-2009
Table 3 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 4 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 9 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 10 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2004-2009
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 14 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2009
Table 16 Sales of Still Red Wine by Quality Classification 2004-2009
Table 17 Sales of Still White Wine by Quality Classification 2004-2009
Table 18 Sales of Still Rosé Wine by Quality Classification 2004-2009
Table 19 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 20 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 21 Wine Exports by Country of Destination: Total Value 2003-2008
Table 22 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 23 Wine Imports by Country of Origin: Total Value 2003-2008
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 26 Brand Shares of Still Light Grape Wine 2006-2009
Table 27 Company Shares of Champagne by National Brand Owner 2005-2009
Table 28 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 29 Brand Shares of Champagne 2006-2009
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
Table 32 Brand Shares of Other Sparkling Wine 2006-2009
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 35 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 36 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 37 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 38 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 39 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
LOCAL COMPANY PROFILES - MEXICO
BACARDI Y CíA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bacardi y Cía SA de CV : Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 Bacardi y Cía SA de CV Production Statistics 2009
COMPETITIVE POSITIONING
Summary 3 Bacardi y Cía SA de CV : Competitive Position 2009
CASA CUERVO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Casa Cuervo SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Casa Cuervo SA de CV :Competitive Position 2009
CASA PEDRO DOMECQ MEXICO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Casa Pedro Domecq Mexico SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Casa Pedro Domecq Mexico SA de CV: Production Statistics 2009
COMPETITIVE POSITIONING
Summary 8 Casa Pedro Domecq Mexico SA de CV: Competitive Position 2009
CERVECERíA CUAUHTEMOC MOCTEZUMA SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Cervecería Cuahutémoc Moctezuma SA de CV: Key Facts
Summary 10 Cervecería Cuahutémoc Moctezuma SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Cervecería Cuahutémoc Moctezuma SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Cervecería Cuahutémoc Moctezuma SA de CV : Competitive Position 2009
DIAGEO MéXICO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Diageo México SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Diageo México SA de CV: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 Diageo México SA de CV: Competitive Position 2009
MODELO SA DE CV, GRUPO - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Grupo Modelo SA de CV: Key Facts
Summary 17 Grupo Modelo SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Grupo Modelo SA de CV: Production Statistics 2009
COMPETITIVE POSITIONING
Summary 19 Grupo Modelo SA de CV : Competitive Position 2009
VALLE REDONDO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Valle Redondo SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Valle Redondo SA de CV: Competitive Position 2006
VINíCOLA LA CETTO SA DE CV - ALCOHOLIC DRINKS - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Vinícola LA Cetto SA de CV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 23 Vinícola LA Cetto SA de CV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 Vinícola LA Cetto SA de CV: Competitive Position 2009
ALCOHOLIC DRINKS IN MEXICO
EXECUTIVE SUMMARY
Alcoholic drinks records minor growth in 2009
Premium drinks suffer because of the economic downturn
The alcoholic drinks market is dominated by domestic companies
Specialists is still the leading channel for buying alcoholic drinks
Beer expected to maintain growth in alcoholic drinks in the forecast period
KEY TRENDS AND DEVELOPMENTS
The on-trade channel hits trouble in 2009
Economic downturn causes polarisation in the alcoholic drinks market
New niches in the beer category
Alcoholic drinks companies invest in alternative marketing options
Specialist Retailers
Summary 25 Leading Specialist Retailers 2009
Market Mergers and Acquisitions Activity
Summary 26 Speculated Mergers and Acquisitions Activity 2009-2010
LEGISLATION
TAXATION AND DUTY LEVIES
Table 40 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 41 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 42 Selling Margin of a Typical Beer Brand 2009 - Corona Extra
Table 43 Selling Margin of a Typical Wine Brand 2009
Table 44 Selling Margin of a Typical Spirits Brand 2009 - Tequila Jose Cuervo Tradicional
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
Table 46 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 47 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 48 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 49 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 50 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 51 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 52 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 53 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 54 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 55 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 56 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 57 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 58 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 59 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 60 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Published data comparisons
Summary 27 Research Sources