Wine in Morocco
Euromonitor International's Wine in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 66 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth in alcoholic drinks consumption in Morocco
Alcoholic drinks are becoming part of Moroccan’s lifestyle despite prohibitions
Tourism a strong factor driving consumption of alcoholic drinks
On-trade promotions encourage the consumption of alcoholic drinks
Alcoholic beverages expected to display a good performance over the forecast period
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Free trade agreement between Morocco and EU will encourage consumption
Tourist development to boost sales of hot drinks in the on-trade
Cheap prices behind beer sales
Religious prohibition to drive sales of non-alcoholic beer
Specialist Retailers
Market Merger and Acquisition Activity
APPENDIX
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2005
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005
Table 3 Selling Margin of a Typical Beer Brand 2006
Table 4 Selling Margin of a Typical Wine Brand 2006
Table 5 Selling Margin of a Typical Spirit Brand 2006
OPERATING ENVIRONMENT
Price Band Methodology
Summary 1 Lager by Price Band 2005
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 13 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 14 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 15 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - MOROCCO
BOURCHANIN & CIE SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bourchanin & Cie SA: Key Facts
Summary 3 Bourchanin & Cie SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
GROUPE DES BRASSERIES DU MAROC SA - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Groupe des Brasseries du Maroc SA: Key Facts
Summary 5 Groupe des Brasseries du Maroc SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Groupe des Brasseries du Maroc SA: Production Statistics 2005
COMPETITIVE POSITIONING
LES CELLIERS DE MEKNES - ALCOHOLIC DRINKS - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Les Celliers de Meknes: Key Facts
Summary 8 Les Celliers de Meknes: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Les Celliers de Meknes: Production Statistics 2005
COMPETITIVE POSITIONING
WINE IN MOROCCO
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Wine by Subsector: Total Volume 2001-2006
Table 23 Sales of Wine by Subsector: Total Value 2001-2006
Table 24 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 25 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 26 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 27 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 28 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 29 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 31 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006
Table 37 Sales of Still Red Wine by Quality Classification 2001-2006
Table 38 Sales of Still White Wine by Quality Classification 2001-2006
Table 39 Sales of Still Rosé Wine by Quality Classification 2001-2006
Table 40 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 41 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 42 Wine Exports by Country of Destination: Total Value 2001-2005
Table 43 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 44 Wine Imports by Country of Origin: Total Value 2001-2005
Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 47 Brand Shares of Still Light Grape Wine 2002-2005
Table 48 Company Shares of Champagne by National Brand Owner 2003-2005
Table 49 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 50 Brand Shares of Champagne 2003-2005
Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 53 Brand Shares of Other Sparkling Wine 2002-2005
Table 54 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 55 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 56 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 57 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011