Wine in Morocco

Euromonitor International's Wine in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Get immediate access to strategic market analysis when you buy reports online

Back to > Previous page >  Alcoholic Drinks homepage > Morocco homepage

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN MOROCCO : MARKET INSIGHT

EXECUTIVE SUMMARY

Continued growth in alcoholic drinks consumption in Morocco

Alcoholic drinks are becoming part of Moroccan’s lifestyle despite prohibitions

Tourism a strong factor driving consumption of alcoholic drinks

On-trade promotions encourage the consumption of alcoholic drinks

Alcoholic beverages expected to display a good performance over the forecast period

ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS

Free trade agreement between Morocco and EU will encourage consumption

Tourist development to boost sales of hot drinks in the on-trade

Cheap prices behind beer sales

Religious prohibition to drive sales of non-alcoholic beer

Specialist Retailers

Market Merger and Acquisition Activity

APPENDIX

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2005

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005

Table 3 Selling Margin of a Typical Beer Brand 2006

Table 4 Selling Margin of a Typical Wine Brand 2006

Table 5 Selling Margin of a Typical Spirit Brand 2006

OPERATING ENVIRONMENT

Price Band Methodology

Summary 1 Lager by Price Band 2005

MARKET DATA

Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006

Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006

Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006

Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006

Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005

Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006

Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006

Table 13 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006

Table 14 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006

Table 15 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006

Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011

Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011

MARKET INDICATORS

Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006

DEFINITIONS

LOCAL COMPANY PROFILES - MOROCCO

BOURCHANIN & CIE SA - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Bourchanin & Cie SA: Key Facts

Summary 3 Bourchanin & Cie SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

GROUPE DES BRASSERIES DU MAROC SA - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Groupe des Brasseries du Maroc SA: Key Facts

Summary 5 Groupe des Brasseries du Maroc SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Groupe des Brasseries du Maroc SA: Production Statistics 2005

COMPETITIVE POSITIONING

LES CELLIERS DE MEKNES - ALCOHOLIC DRINKS - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Les Celliers de Meknes: Key Facts

Summary 8 Les Celliers de Meknes: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Les Celliers de Meknes: Production Statistics 2005

COMPETITIVE POSITIONING

WINE IN MOROCCO

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 22 Sales of Wine by Subsector: Total Volume 2001-2006

Table 23 Sales of Wine by Subsector: Total Value 2001-2006

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2001-2006

Table 25 Sales of Wine by Subsector: % Total Value Growth 2001-2006

Table 26 On-trade vs Off-trade Sales of Wine: Volume 2001-2006

Table 27 On-trade vs Off-trade Sales of Wine: Value 2001-2006

Table 28 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006

Table 29 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006

Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2006

Table 31 Volume Sales of Still White Wine by Price Segment 2004-2006

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2006

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2006

Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2006

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006

Table 37 Sales of Still Red Wine by Quality Classification 2001-2006

Table 38 Sales of Still White Wine by Quality Classification 2001-2006

Table 39 Sales of Still Rosé Wine by Quality Classification 2001-2006

Table 40 Wine Production, Imports and Exports: Total Volume 2001-2005

Table 41 Wine Exports by Country of Destination: Total Volume 2001-2005

Table 42 Wine Exports by Country of Destination: Total Value 2001-2005

Table 43 Wine Imports by Country of Origin: Total Volume 2001-2005

Table 44 Wine Imports by Country of Origin: Total Value 2001-2005

Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005

Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005

Table 47 Brand Shares of Still Light Grape Wine 2002-2005

Table 48 Company Shares of Champagne by National Brand Owner 2003-2005

Table 49 Company Shares of Champagne by Global Brand Owner 2003-2005

Table 50 Brand Shares of Champagne 2003-2005

Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005

Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005

Table 53 Brand Shares of Other Sparkling Wine 2002-2005

Table 54 Forecast Sales of Wine by Subsector: Total Volume 2006-2011

Table 55 Forecast Sales of Wine by Subsector: Total Value 2006-2011

Table 56 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011

Table 57 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011

Back to > Previous page >  Alcoholic Drinks homepage > Morocco homepage