Wine in Poland
Euromonitor International's Wine in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 82 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Rise in sales on the back of instable behaviour
Poles desire for more
Multinationals in the lead
Independent food stores still strong
Growth expected over forecast period
KEY TRENDS AND DEVELOPMENTS
Aspiring for more
Increasing emigration produces contrasting effects
Low urbanisation levels limit the expansion of on-trade
Increasing retail and warehouses consolidation
Multinationals gaining share
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market merger and acquisition activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tyskie Gronie
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Jacobs Creek
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007- Absolwent
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – Smirnoff
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - POLAND
DEBOWA POLSKA SPJ - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Debowa Polska Spj: Key Facts
Summary 5 Debowa Polska Spj: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Debowa Polska Spj: Competitive Position 2006
POLMOS BIALYSTOK SA - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Polmos Bialystok SA: Key Facts
Summary 8 Polmos Bialystok SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Polmos Bialystok SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Polmos Bialystok: Competitive Position 2006
POLMOS LUBLIN SA - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Polmos Lublin SA: Key Facts
Summary 12 Polmos Lublin SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Polmos Lublin SA: Competitive Position 2006
SOBIESKI SP ZOO - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sobieski Sp zoo: Key Facts
Summary 15 Sobieski Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sobieski Sp zoo: Competitive Position 2006
VIAGUARA SP ZOO - ALCOHOLIC DRINKS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Viaguara Sp zoo: Key Facts
Summary 18 Viaguara Sp zoo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
WINE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 23 Sales of Wine by Subsector: Total Volume 2002-2007
Table 24 Sales of Wine by Subsector: Total Value 2002-2007
Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Red Wine by Quality Classification 2002-2007
Table 39 Sales of Still White Wine by Quality Classification 2002-2007
Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Value 2001-2006
Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 45 Wine Imports by Country of Origin: Total Value 2001-2006
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 48 Brand Shares of Still Light Grape Wine 2003-2006
Table 49 Company Shares of Champagne by National Brand Owner 2003-2006
Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 51 Brand Shares of Champagne 2003-2006
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 54 Brand Shares of Other Sparkling Wine 2003-2006
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 58 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 59 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 60 Brand Shares of Non-grape Wine 2003-2006
Table 61 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 62 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 63 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 64 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012