Wine in Sweden
Euromonitor International's Wine in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 87 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth
New World wines increasingly popular
Brewers dominate volume sales
Retail monopoly
Growth continues
KEY TRENDS AND DEVELOPMENTS
Weaker economy
Green trend in alcoholic drinks
Traditional aquavit losing popularity
Changing drinking habits
Specialist Retailers
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups in Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Imported Wine Brand 2008
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
OPERATING ENVIRONMENT
Table 6 SoRad Estimates of Contraband Consumption 2007
Table 7 Swedish Visitors to Åland 2002-2007
Table 8 Private Imports to Sweden 2002-2007
Table 9 Private Imports as a Share of Off-trade Sales and Total Consumption 2007
MARKET INDICATORS
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 11 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 14 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 21 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
FONDBERG & CO AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fondberg & Co AB: Key Facts
Summary 5 Fondberg & Co AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Fondberg & Co AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Fondberg & Co AB: Competitive Position 2007
KOPPARBERGS BRYGGERI AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kopparbergs Bryggeri AB: Key Facts
Summary 9 Kopparbergs Bryggeri AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kopparbergs Bryggeri AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Kopparbergs Bryggeri AB: Competitive Position 2007
MACKMYRA SVENSK WHISKY AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Mackmyra Svensk Whisky AB: Key Facts
Summary 13 Mackmyra Svensk Whisky AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Mackmyra Svensk Whisky AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Mackmyra Svensk Whisky AB: Competitive Position 2007
SATURNUS AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Saturnus AB: Key Facts
Summary 17 Saturnus AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Saturnus AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Saturnus AB: Competitive Position 2007
SPENDRUPS BRYGGERI AB - ALCOHOLIC DRINKS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Spendrups Bryggeri AB: Key Facts
Summary 21 Spendrups Bryggeri AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Spendrups Bryggeri AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Spendrups Bryggeri AB: Competitive Position 2007
WINE IN SWEDEN
HEADLINES
TRENDS
Table 26 Off-trade Sales of Wine by Country of Origin 2003-2007
Table 27 Grape Varietal Rankings: Red and White Still Light Wine 2007
Table 28 Bag-in-Box Volume Sales: Still Light Wine 2002-2007
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 29 Sales of Wine by Subsector: Total Volume 2003-2008
Table 30 Sales of Wine by Subsector: Total Value 2003-2008
Table 31 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 32 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 33 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 34 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 35 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 36 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 37 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 38 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 39 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 40 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 41 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 42 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 43 Wine Exports by Country of Destination: Total Value 2002-2007
Table 44 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 45 Wine Imports by Country of Origin: Total Value 2002-2007
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 48 Brand Shares of Still Light Grape Wine 2004-2007
Table 49 Company Shares of Champagne by National Brand Owner 2004-2007
Table 50 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 51 Brand Shares of Champagne 2004-2007
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 54 Brand Shares of Other Sparkling Wine 2004-2007
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 57 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 58 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 59 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 60 Brand Shares of Non-grape Wine 2004-2007
Table 61 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 62 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 63 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 64 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013