Wine in Switzerland

Euromonitor International's Wine in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN SWITZERLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks market saw slight value and volume growth

Changes in living habits negatively impacted alcohol consumption

Stricter drink-driving regulations continue to influence alcohol consumption

Swiss consumers raise their quality standards

KEY TRENDS AND DEVELOPMENTS

Health and wellness and public concerns

Price sensitivity

Major Sporting Events Drive Alcoholic Drink Consumption

Women Increasingly Consume Alcoholic Drinks

Local products are triggering Swiss pride

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

Summary 2 Opening Hours of Swiss Cantons

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 5 Selling Margin of a Typical Imported Wine Brand 2007

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 3 Research Sources

LOCAL COMPANY PROFILES - SWITZERLAND

DIWISA DISTILLERIE WILLISAU SA - ALCOHOLIC DRINKS - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Diwisa Distillerie Willisau SA: Key Facts

Summary 5 Diwisa Distillerie Willisau SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Diwisa Distillerie Willisau SA: Competitive Position 2006

EICHHOF GROUP - ALCOHOLIC DRINKS - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Eichhof AG: Key Facts

Summary 8 Eichhof AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Eichhof AG: Competitive Position 2006

FELDSCHLöSSEN GETRäNKE AG - ALCOHOLIC DRINKS - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Feldschlösschen Getränke AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Feldschlösschen Getränke AG: Competitive Position 2006

PROVINS VALAIS - ALCOHOLIC DRINKS - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Provins Valais: Key Facts

COMPANY BACKGROUND

PRODUTION

COMPETITIVE POSITIONING

Summary 13 Provins Valais: Competitive Position 2006

SCHENK SA - ALCOHOLIC DRINKS - SWITZERLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Schenk SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Schenk SA: Competitive Position 2006

WINE IN SWITZERLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 39 Sales of Still Red Wine by Quality Classification 2002-2007

Table 40 Sales of Still White Wine by Quality Classification 2002-2007

Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 44 Wine Exports by Country of Destination: Total Value 2001-2006

Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 46 Wine Imports by Country of Origin: Total Value 2001-2006

Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 49 Brand Shares of Still Light Grape Wine 2003-2006

Table 50 Company Shares of Champagne by National Brand Owner 2003-2006

Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 52 Brand Shares of Champagne 2003-2006

Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 55 Brand Shares of Other Sparkling Wine 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

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