Wine
Alcoholic Drinks > Wine

Wine in Taiwan

Taiwan

Euromonitor International's Wine in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 80  |  Publication date: Mar 2008
Cost: 
GBP450.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN TAIWAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks market sees drop in total value sales

New target segments stimulate growth

Specialists threatened by growing power of other retailers

Gift sets important to sustaining sales

Alcoholic Drinks expect to perform favourably in the forecast period

KEY TRENDS AND DEVELOPMENTS

Lower drinking age to drive marketing theme

Increasing presence of premium products

Companies identify females as potential targets for development

Manufacturers changed strategy to push sales during prolonged summer season

New format straddles on- and off-trade channels

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Beer Brand 2007

Table 4 Selling Margin of a Typical Wine Brand 2007

Table 5 Selling Margin of a Typical Spirits Brand 2007

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 2 Research Sources

LOCAL COMPANY PROFILES - TAIWAN

KINMEN KAOLIANG LIQUOR INC - ALCOHOLIC DRINKS - TAIWAN

STRATEGIC DIRECTION

Key Facts

Summary 3 Kinmen Kaoliang Liquor Inc: Key Facts

Summary 4 Kinmen Kaoliang: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Kinmen Kaoliang Liquor Inc: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2006

RTC HAVEN INTERNATIONAL CORP - ALCOHOLIC DRINKS - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 7 RTC Haven International Corp: Key Facts

Summary 8 RTC Haven International Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 RTC Haven International Corp: Competitive Position 2006

SERGIO VALENTE INC - ALCOHOLIC DRINKS - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Sergio Valente Ltd: Key Facts

Summary 11 Sergio Valente Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Sergio Valente Ltd: Competitive Position 2006

TAIWAN TOBACCO & LIQUOR CORP - ALCOHOLIC DRINKS - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Taiwan Tobacco & Liquor Corp: Key Facts

Summary 14 Taiwan Tobacco & Liquor Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Taiwan Tobacco & Liquor Corp: Production Statistics 2006

Summary 16 Taiwan Tobacco & Liquor Corp: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 17 Taiwan Tobacco & Liquor Corp: Competitive Position 2006

UIES - ALCOHOLIC DRINKS - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 18 UIES: Key Facts

Summary 19 UIES: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 20 UIES: Competitive Position 2006

WINE IN TAIWAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 22 Sales of Wine by Subsector: Total Volume 2002-2007

Table 23 Sales of Wine by Subsector: Total Value 2002-2007

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 25 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 26 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 31 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still Red Wine by Quality Classification 2002-2007

Table 38 Sales of Still White Wine by Quality Classification 2002-2007

Table 39 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 40 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 41 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 42 Wine Exports by Country of Destination: Total Value 2001-2006

Table 43 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 44 Wine Imports by Country of Origin: Total Value 2001-2006

Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 47 Brand Shares of Still Light Grape Wine 2003-2006

Table 48 Company Shares of Champagne by National Brand Owner 2003-2006

Table 49 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 50 Brand Shares of Champagne 2003-2006

Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 53 Brand Shares of Other Sparkling Wine 2003-2006

Table 54 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 55 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 56 Brand Shares of Non-grape Wine 2003-2006

Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

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