Wine in Turkey
Euromonitor International's Wine in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 79 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Unregistered production negatively affected sales
High taxes adversely impact value growth
Increased competition in alcoholic drinks environment
Increased supermarket and hypermarket penetration boosts off-trade sales
Consumption is expected to increase over the forecast period
KEY TRENDS AND DEVELOPMENTS
Total recovery of the Turkish economy opened the way for investment
Domestic companies increase presence
Better summer tourist season positively impacts sales
Growing number of young consumers and students increase sales of beer
Increased consumer foodservice sales positively affected the demand
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 5 Selling Margin of a Typical Imported Wine Brand 2007
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - TURKEY
BURGAZ ALKOLLü IçKILER SANAYII VE TICARETI AS - ALCOHOLIC DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Burgaz Alkollü Içkiler San Tic As: Key Facts
Summary 4 Burgaz Alkollü Içkiler San Tic As: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Burgaz Alkollü Içkiler San Tic As: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Burgaz Alkollü Içkiler San Tic As: Competitive Position 2006
EFE ALKOLLü IçKILER AS - ALCOHOLIC DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Efe Alkollü Içkiler AS : Key Facts
Summary 8 Efe Alkollü Içkiler AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Efe Alkollü Içkiler AS: Competitive Position 2006
EFES PILSEN AS - ALCOHOLIC DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Efes Pilsen AS: Key Facts
Summary 11 Efes Pilsen AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Efes Pilsen AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Efes Pilsen AS: Competitive Position 2006
KAVAKLIDERE SARAPLARI AS - ALCOHOLIC DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Kavaklidere Saraplari AS: Key Facts
Summary 15 Kavaklidere Saraplari AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Kavaklidere Saraplari AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Kavaklidere Saraplari AS: Competitive Position 2006
MEY ICKI SANAYI VE TICARET AS - ALCOHOLIC DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Mey Icki Sanayi ve Ticaret AS: Key Facts
Summary 19 Mey Icki Sanayi ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Mey Icki Sanayi ve Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Mey Icki Sanayi ve Ticaret AS: Competitive Position 2006
TüRK TUBORG BIRA VE MALT SANAYII AS - ALCOHOLIC DRINKS - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Türk Tuborg Bira ve Malt Sanayi AS: Key Facts
Summary 23 Türk Tuborg Bira ve Malt Sanayi AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Türk Tuborg Bira ve Malt Sanayi AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Türk Tuborg Bira ve Malt Sanayi AS: Competitive Position 2006
WINE IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 38 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 39 Wine Exports by Country of Destination: Total Value 2001-2006
Table 40 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 41 Wine Imports by Country of Origin: Total Value 2001-2006
Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 44 Brand Shares of Still Light Grape Wine 2003-2006
Table 45 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 46 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 47 Brand Shares of Other Sparkling Wine 2003-2006
Table 48 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 49 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 50 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 51 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 52 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 53 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 54 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012