Wine in Vietnam
Euromonitor International's Wine in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 shows continued strong performance for AD
Beer surges ahead while others are outstripped in 2007
SABECO retains top rank
On-trade still seen as key channel
Alcoholic drinks still see bright future
KEY TRENDS AND DEVELOPMENTS
Expanding consumer base and growing disposable income is a core driver
Westernisation keeps growing
Multinationals establish stronger presence
Stricter legislation enforced as consumption rises
Younger drinkers form core consumer group
Global integration leads alcoholic drinks industry to stiffer competition
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007 – Saigon
Table 4 Selling Margin of a Typical Domestic Wine Brand 2007 – Dalat
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Jacob’s Creek
Table 6 Selling Margin of a Typical Domestic Spirits Brand 2007 – Hanoi Lua Moi
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Smirnoff Red
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
HANOI BREWERY CO - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Hanoi Brewery Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Hanoi Brewery Co: Production Capacity Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Hanoi Brewery Co: Competitive Position 2006
HANOI LIQUOR CO LTD - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hanoi Liquor Co: Key Facts
Summary 7 Hanoi Liquor Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Hanoi Liquor Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Hanoi Liquor Co: Competitive Position 2006
LAMDONG FOODSTUFFS JSC (LADOFOODS) - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 LamDong Foodstuffs JSC: Key Facts
Summary 11 LamDong Foodstuffs JSC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 LamDong Foodstuffs JSC: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 LamDong Foodstuffs JSC: Competitive Position 2006
SAIGON BREWERY CO (SABECO) - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Saigon Brewery Co: Key Facts
Summary 15 Saigon Brewery Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Saigon Brewery Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Saigon Brewery Co: Competitive Position 2006
THANG LONG LIQUOR CO - ALCOHOLIC DRINKS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Thang Long Liquor Co: Key Facts
Summary 19 Thang Long Liquor Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Thang Long Liquor Co: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Thang Long Liquor Co: Competitive Position 2006
WINE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 39 Sales of Still Red Wine by Quality Classification 2002-2007
Table 40 Sales of Still White Wine by Quality Classification 2002-2007
Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 44 Brand Shares of Still Light Grape Wine 2003-2006
Table 45 Company Shares of Champagne by National Brand Owner 2003-2006
Table 46 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 47 Brand Shares of Champagne 2003-2006
Table 48 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 49 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 50 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 51 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 52 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 53 Brand Shares of Non-grape Wine 2003-2006
Table 54 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 55 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 56 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 57 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012