Wine
Alcoholic Drinks > Wine

Wine in Vietnam

Vietnam

Euromonitor International's Wine in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 78  |  Publication date: Feb 2009
Cost: 
GBP560.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN VIETNAM : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks recorded strong performance in 2008

Beer continued to lead growth in 2008

SABECO remains leader while Vietnam Brewery and HABECO move up

On-trade channel dominates distribution

Alcoholic drinks expect healthy growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing consumer base and living standards drive alcoholic drinks growth

New drinking habits emerge among Vietnamese consumers

Tougher competition as a result of global integration

Multinationals strengthen their presence in the market

More brand promotion activities to retain competitive advantage

Specialist retailers

Market mergers and acquisitions activity

Summary 1 Speculative Mergers and Acquisitions Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Larue

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008 - Dalat

Table 5 Selling Margin of a Typical Imported Wine Brand 2008 – Jacob’s Creek

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Hanoi Lua Moi

Table 7 Selling Margin of a Typical Imported Spirits Brand 2008 – Smirnoff Red

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - VIETNAM

DONG XUAN LIQUOR CO LTD - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Dong Xuan Liquor Co Ltd: Key Facts

Summary 4 Dong Xuan Liquor Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Dong Xuan Liquor Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 6 Dong Xuan Liquor Co Ltd: Competitive Position 2007

HANOI BREWERY CO - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Hanoi Brewery Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 8 Hanoi Brewery: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Hanoi Brewery Co: Competitive Position 2007

LAMDONG FOODSTUFFS JSC (LADOFOODS) - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 10 LamDong Foodstuffs JSC: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 11 LamDong Foodstuffs JSC: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 12 LamDong Foodstuffs JSC: Competitive Position 2007

SAIGON BREWERY CO (SABECO) - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Saigon Brewery Co: Key Facts

Summary 14 Saigon Brewery Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Saigon Brewery Co: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 16 Saigon Brewery Co: Competitive Position 2007

THANG LONG LIQUOR CO - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Thang Long Liquor Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 18 Thang Long Liquor Co: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 19 Thang Long Liquor Co: Competitive Position 2007

WINE IN VIETNAM

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

Published Data Comparisons

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2003-2008

Table 25 Sales of Wine by Subsector: Total Value 2003-2008

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 27 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 28 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 29 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 30 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 31 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 32 Volume Sales of Still Red Wine by Price Segment 2003-2008

Table 33 Volume Sales of Still White Wine by Price Segment 2003-2008

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2003-2008

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2003-2008

Table 37 Sales of Still White Wine by Grape/Varietal Type 2003-2008

Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008

Table 39 Sales of Still Red Wine by Quality Classification 2003-2008

Table 40 Sales of Still White Wine by Quality Classification 2003-2008

Table 41 Sales of Still Rosé Wine by Quality Classification 2003-2008

Table 42 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 43 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 44 Wine Exports by Country of Destination: Total Value 2002-2007

Table 45 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 46 Wine Imports by Country of Origin: Total Value 2002-2007

Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007

Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007

Table 49 Brand Shares of Still Light Grape Wine 2004-2007

Table 50 Company Shares of Champagne by National Brand Owner 2004-2007

Table 51 Company Shares of Champagne by Global Brand Owner 2004-2007

Table 52 Brand Shares of Champagne 2004-2007

Table 53 Company Shares of Non-grape Wine by National Brand Owner 2004-2007

Table 54 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007

Table 55 Brand Shares of Non-grape Wine 2004-2007

Table 56 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 57 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 58 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 59 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

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