Wine
Alcoholic Drinks > Wine

Wine in Vietnam

Vietnam

Euromonitor International's Wine in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 78  |  Publication date: Mar 2008
Cost: 
GBP450.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine

Table of contents

ALCOHOLIC DRINKS IN VIETNAM : MARKET INSIGHT

EXECUTIVE SUMMARY

2007 shows continued strong performance for AD

Beer surges ahead while others are outstripped in 2007

SABECO retains top rank

On-trade still seen as key channel

Alcoholic drinks still see bright future

KEY TRENDS AND DEVELOPMENTS

Expanding consumer base and growing disposable income is a core driver

Westernisation keeps growing

Multinationals establish stronger presence

Stricter legislation enforced as consumption rises

Younger drinkers form core consumer group

Global integration leads alcoholic drinks industry to stiffer competition

Specialist Retailers

Market Merger and Acquisition Activity

Summary 1 Speculated Merger and Acquisition Activity 2006-2007

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Beer Brand 2007 – Saigon

Table 4 Selling Margin of a Typical Domestic Wine Brand 2007 – Dalat

Table 5 Selling Margin of a Typical Imported Wine Brand 2007 – Jacob’s Creek

Table 6 Selling Margin of a Typical Domestic Spirits Brand 2007 – Hanoi Lua Moi

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 – Smirnoff Red

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - VIETNAM

HANOI BREWERY CO - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Hanoi Brewery Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 4 Hanoi Brewery Co: Production Capacity Statistics 2006

COMPETITIVE POSITIONING

Summary 5 Hanoi Brewery Co: Competitive Position 2006

HANOI LIQUOR CO LTD - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Hanoi Liquor Co: Key Facts

Summary 7 Hanoi Liquor Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Hanoi Liquor Co: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 9 Hanoi Liquor Co: Competitive Position 2006

LAMDONG FOODSTUFFS JSC (LADOFOODS) - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 10 LamDong Foodstuffs JSC: Key Facts

Summary 11 LamDong Foodstuffs JSC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 12 LamDong Foodstuffs JSC: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 13 LamDong Foodstuffs JSC: Competitive Position 2006

SAIGON BREWERY CO (SABECO) - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Saigon Brewery Co: Key Facts

Summary 15 Saigon Brewery Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 16 Saigon Brewery Co: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 17 Saigon Brewery Co: Competitive Position 2006

THANG LONG LIQUOR CO - ALCOHOLIC DRINKS - VIETNAM

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Thang Long Liquor Co: Key Facts

Summary 19 Thang Long Liquor Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 20 Thang Long Liquor Co: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 21 Thang Long Liquor Co: Competitive Position 2006

WINE IN VIETNAM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 39 Sales of Still Red Wine by Quality Classification 2002-2007

Table 40 Sales of Still White Wine by Quality Classification 2002-2007

Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 44 Brand Shares of Still Light Grape Wine 2003-2006

Table 45 Company Shares of Champagne by National Brand Owner 2003-2006

Table 46 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 47 Brand Shares of Champagne 2003-2006

Table 48 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 49 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 50 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 51 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 52 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 53 Brand Shares of Non-grape Wine 2003-2006

Table 54 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 55 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 56 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 57 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

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