In this episode of Globalcast, Euromonitor International analyst Florian Heyden analyses the changing alcoholic drinks market in Germany, addressing why consumers are turning away from beer and opting for new alternatives...

Islam is the religion of a vast and growing number of consumers around the world. There is strong evidence to suggest that religious affiliation plays a significant role in consumer behaviour. As sources like the Journal of Euromarketing point out, enhanced knowledge of religious differences in consumer decision-making can have a marked impact on the effectiveness of global marketing strategies...

Euromonitor International analyst Virginia Lee discussed five trends impacting the global skin care market during GCI magazine's webinar titled, “Skin Care: Still Glowing?”, identifying five trends fundamental to growing and shaping the skin care market across all categories: an ageing population, increased wealth in emerging markets, pursuit of agelessness, technological advances, and massive awareness of health & wellness...