Wrigley Jr Co, William

Euromonitor International's company profile, Wrigley Jr Co, William offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR THE PACKAGED FOOD BUSINESS

Cadbury Schweppes attack hits home in 2007

Functional gum offers Wrigley strong growth potential

Energy, menthol, sports and beauty gum innovation open to Wrigley

Wrigley treading an astute emerging market growth path

Cadbury Schweppes's threat to grow but will it benefit the marketplace and Wrigley?

Could move into chocolate confectionery be a step too far for Wrigley?

Wrigley has the capacity to ride out the storm in gum and continue to grow

Table 1 Wrigley Jr Co, William: Packaged Food World Sector Sales Performance 2006

Table 2 Wrigley Jr Co, William: Packaged Food Regional Sales Performance 2006

CORPORATE OVERVIEW

Core market slowdown hits Wrigley but sales growth remains healthy

Acquired brands drive growth in North America as emerging markets prove key in Europe

Bad year for Wrigley in the UK as Cadbury Schweppes mounts a major challenge in gum

Profit margins slide as Wrigley invests to meet new challenges

Wrigley the gum behemoth

Wrigley top 15 global packaged food player

STRATEGIC OBJECTIVES AND CHALLENGES

Slow sales in the US and the UK and the Trident attack spur Wrigley into action

Functionality key as Wrigley looks to innovation for market stabilisation

Chocolate holds promise in Russia but wider scale portfolio growth would be costly

Emerging market growth shrewd but increase pressure on Wrigley's operating margin

OPERATIONAL AND DISTRIBUTION STRATEGIES

Chewing gum core area for global Wrigley; North America and Europe key markets

Wrigley overhauls management structure as it looks to streamline global operations

Convenience key theme for Wrigley's distribution network

Wrigley ratchets up the marketing spend in the UK as Cadbury Schweppes applies the pressure

OWNERSHIP EVENTS

Russian deal sees Wrigley add chocolate to its confectionery mix

Wrigley consolidates its position in India following Joyco acquisition

Summary 1 Wrigley Jr Co, William: Key Facts by Value

PERFORMANCE BY REGION AND BY SECTOR

PACKAGED FOOD MARKET ASSESSMENT

Trident attack casts a black cloud over good performance by Wrigley

Sugar-free gum key focus for gum behemoth Wrigley

Acquisitions catapult Wrigley in global sugar confectionery top 10

CONFECTIONERY

Competitive landscape

Prospects

Table 3 Wrigley Jr Co, William: World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 4 Wrigley Jr Co, William: World and Regional Shares in Packaged Food by Sector 2005

BRAND ASSESSMENT

BRAND STRATEGY

Orbit and Extra head up Wrigley's confectionery portfolio

Innovation integral part of Wrigley's brand development strategy

Dental care and liquid filled gums key innovation for 2007

Wrigley targets youth market with new intense flavoured gum brand

Flavour-led line extension key strategy for Wrigley

Wrigley keeps tight rein on portfolio management

DOUBLEMINT

Doublemint number one global sugarised gum

Trend for better for you gum hits Doublemint

New extension falls flat as Doublemint looks at a challenging short-term future

EXTRA

Extra number three global gum brand

Extra performs well but overshadowed by dynamic Trident

Extra steps up to Trident mark with liquid-filled new line extension

Functional-led development holds strong potential for Extra but rising competition a concern

FREEDENT

Freedent stands firm in global gum top 10

Sugar-free and functional positioning benefits Freedent

Better for you development essential if Freedent is to maintain its leading position in gum

ORBIT

Orbit heads Wrigley confectionery portfolio; number one global gum brand

Orbit outshines the marketplace but re-energised Trident makes notable gains

Wrigley looks to flavour-led brand extension to keep sugar-free Orbit on top

Bright outlook for Orbit as health trend continues to dominate confectionery consumption

SPEARMINT

Iconic Spearmint top 20 global gum brand

Spearmint's failure to ride the better for you wave sees its slide down the rankings

Rush for healthier gum products looks set to leave Spearmint out in the cold

Table 5 Wrigley Jr Co, William: Doublemint World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 6 Wrigley Jr Co, William: Doublemint Regional Shares in Packaged Food by Sector 2005

Table 7 Wrigley Jr Co, William: Extra World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 8 Wrigley Jr Co, William: Extra Regional Shares in Packaged Food by Sector 2005

Table 9 Wrigley Jr Co, William: Freedent World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 10 Wrigley Jr Co, William: Freedent Regional Shares in Packaged Food by Sector 2005

Table 11 Wrigley Jr Co, William: Orbit World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 12 Wrigley Jr Co, William: Orbit Regional Shares in Packaged Food by Sector 2005

Table 13 Wrigley Jr Co, William: Spearmint World Shares & Rankings in Packaged Food by Sector 2004-2005

Table 14 Wrigley Jr Co, William: Spearmint Regional Shares in Packaged Food by Sector 2005

APPENDICES

FINANCIAL SUMMARY

Table 15 Wrigley Jr Co, William: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Wrigley Jr Co, William: Historical Development

Summary 3 Wrigley Jr Co, William: Subsidiaries 2005

Summary 4 Wrigley Jr Co, William: Packaged Food Brands 2005

Summary 5 Wrigley Jr Co, William: Company Locations

Summary 6 Wrigley Jr Co, William: Websites

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