Yakult Honsha Co Ltd
Euromonitor International's company profile, Yakult Honsha Co Ltd offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 18 | Publication date: Apr 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE PACKAGED FOODS BUSINESS
Strong prospects for yoghurt attracts more competition
Strong prospects for yoghurt
Increasing sales from a wider region
Strategic alliances allow cost-effective market exploration
Prospects for noodles and baby food
Table 1 Yakult Honsha Co Ltd: World Sector Sales Performance 2005
Table 2 Yakult Honsha Co Ltd: Packaged Foods Regional Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Reaching to a wider market
Improving operation efficiencies
Challenge in recruiting Yakult Ladies
OPERATIONAL AND DISTRIBUTION STRATEGIES
Streamlining dairy product plants
Moving production closer to markets
Opening of research centre in Europe part of expansion strategy
Strategic alliances accelerate growth
Yakult Ladies do more than distribute
Other distribution methods
OWNERSHIP EVENTS
Summary 1 Yakult Honsha Co Ltd: Key Facts by Value
PERFORMANCE BY REGION AND BY SECTOR
PACKAGED FOODS MARKET ASSESSMENT
DAIRY PRODUCTS
Competitive landscape
Prospects
NOODLES
Competitive landscape
Prospects
BABY FOOD
Competitive landscape
Prospects
Table 3 Yakult Honsha Co Ltd: World Shares & Rankings in Packaged Foods by Sector 2004-2005
Table 4 Yakult Honsha Co Ltd: World and Regional Shares in Packaged Foods by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
One global brand – Yakult
Other brands limited to Japan
Small noodles portfolio
JOIE
PYUARA
SOFHUL
WILL
YAKULT
Global brand faces increasing competition
Results in Japan pulls down performance in Asia Pacific
Yakult loses share in Western Europe
Weak defense in Latin America
Expanding Yakult's presence
Table 5 Yakult Honsha Co Ltd: Joie Brand Shares in Packaged Food by Sector 2004-2005
Table 6 Yakult Honsha Co Ltd: Joie Regional Shares in Packaged Foods by Sector 2005
Table 7 Yakult Honsha Co Ltd: Pyuara Regional Shares in Packaged Foods by Sector 2005
Table 8 Yakult Honsha Co Ltd: Sofhul Regional Shares in Packaged Foods by Sector 2005
Table 9 Yakult Honsha Co Ltd: Will Regional Shares in Packaged Foods by Sector 2005
Table 10 Yakult Honsha Co Ltd: Yakult Brand Shares in Packaged Food by Sector 2004-2005
Table 11 Yakult Honsha Co Ltd: Yakult Regional Shares in Packaged Foods by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 12 Yakult Honsha Co Ltd: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Yakult Honsha Co Ltd: Historical Development
Summary 3 Yakult Honsha Co Ltd: Subsidiaries 2005
Summary 4 Yakult Honsha Co Ltd: Packaged Foods Brands 2005
Summary 5 Yakult Honsha Co Ltd: Company Locations
Summary 6 Yakult Honsha Co Ltd: Websites