Yum! Brands Inc in Consumer Foodservice
Euromonitor International's company profile, Yum! Brands Inc in Consumer Foodservice offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Mar 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – YUM! BRANDS
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
OPERATING STRUCTURE
Chart 5 Strategic Evaluation
THREE PRONGED DISTRIBUTION AND SUPPLY STRATEGY
Chart 6 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 7 Competitive Positioning
YUM! BRANDS MAINTAINS CONSISTENT LEVELS OF GROWTH
Chart 8 Competitive Positioning
GLOBAL FOODSERVICE OPERATOR, YUM! BRANDS RANKS SECOND
Chart 9 Competitive Positioning
HIGHLY FRAGMENTED CONSUMER FOODSERVICE INDUSTRY
Chart 10 Competitive Positioning
THREE LEADING BRANDS: KFC, PIZZA HUT AND TACO BELL
Chart 11 Competitive Positioning
COMPETITIVE ENVIRONMENT VARIES BY REGION
Chart 12 Competitive Positioning
MARKET ASSESSMENT
Chart 13 Market Assessment
EXPANDING GLOBAL PRESENCE
Chart 14 Market Assessment
YUM! BRANDS FAST FOOD GROWTH PROSPECTS
Chart 15 Market Assessment
FAST FOOD PREFERENCES VARY BY REGION
Chart 16 Market Assessment
YUM! BRANDS EXPANDS ASIAN FAST FOOD BRAND EAST DAWNING
Chart 17 Market Assessment
GROWTH OPPORTUNITIES FOR PIZZA HUT
Chart 18 Market Assessment
PIZZA CONSUMER FOODSERVICE PROSPECTS VARY BY TYPE
Chart 19 Market Assessment
PIZZA HUT EXPANDS IN MENU SELECTION AND FORMAT
Chart 20 Market Assessment
GEOGRAPHIC OPPORTUNITIES
Chart 21 Geographic Opportunities
POSITIVE OUTLOOK FOR CHINESE MARKET
Chart 22 Geographic Opportunities
KFC AND PIZZA HUT EXPANDING FURTHER IN CHINA
Chart 23 Geographic Opportunities
COMPETITION INTENSIFYING IN CHINA
Chart 24 Geographic Opportunities
YUM! BRANDS’S US SEGMENT CONTINUES TO STRUGGLE
Chart 25 Geographic Opportunities
FINDING GROWTH OPPORTUNITIES OUTSIDE OF THE US AND CHINA
Chart 26 Geographic Opportunities
TACO BELL EXPANSION ON THE HORIZON
Chart 27 Geographic Opportunities
BRAND STRATEGY
Chart 28 Brand Strategy
SIX UNIQUE BRANDS WITH ONE CORE FOCUS
Chart 29 Brand Strategy
KFC VARIES MENU TO APPEAL TO A WIDE CONSUMER GROUP
Chart 30 Brand Strategy
TACO BELL STRONGLY POSITIONED IN THE US
Chart 31 Brand Strategy
CASUAL DINING PIZZA HUT BRAND RECOGNISABLE WORLDWIDE
Chart 32 Brand Strategy
RECOMMENDATIONS
Chart 33 Recommendations
GLOBAL EXPANSION, CORE BRAND FOCUS, PRODUCT DIVERSITY
Chart 34 Recommendations