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Global Briefing

A Global Overview of Herbal/Traditional Products

Feb 2011

Price: US$2,000

About this Report

About this Report

The quest for “safer and natural” options remains strong in consumer health. While governments begin recognising the benefits of traditional medicine, consumers are increasing their purchases of herbal/traditional products. Traditional Chinese medicine (TCM), Ayurveda and other indigenous medicines extend their influence as rising healthcare costs force more people to seek complementary alternative options to treat their health conditions.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and parameters

Key findings

A Review of Herbal/Traditional Medicine

Understanding herbal/traditional medicine

The evolution of herbal/traditional medicine

Taking herbal/traditional products to market

The legality of herbal/traditional products

The parallel of two approaches with the same goal: Health

Current challenges facing herbal/traditional products

The medicinal properties of popular herbs and plants

Alcohol, the best-kept secret remedy in traditional medicine

Cannabis, a controversial traditional remedy

Expansion of Herbal/Traditional Products in the World

Herbal/traditional dietary supplements dominate sales

Ginseng is the star in herbal dietary supplements

Interactions and weak scientific evidence hinder growth

Herbal/traditional growth – selected countries 2009-2010

Asia Pacific leads sales of herbal/traditional products

Regional Analysis

Herbal/traditional products in Asia Pacific

Herbal/traditional products in Australasia

Herbal/traditional products in Eastern Europe

Herbal/traditional products in Latin America

Herbal/traditional products in the Middle East and Africa

Herbal/traditional products in North America

Herbal/traditional products in Western Europe

Competitive Insight

High competitive fragmentation slows growth

Case Studies

Case study: India evolves through Ayurveda

Case study: India and the competitive landscape

Case study: Germany shaped by tradition

Case study: Germany and the competitive landscape

Convincing Consumers About Herbal/Traditional Products

Traditional healers rising in popularity

Consumers’ perception of herbal/traditional products

Charm and suspicion of herbal/traditional products

The role of media in promoting herbal/traditional products

Herbal/traditional medicine versus homoeopathy

Challenges Ahead

The “natural” approach to boost future sales

Prospects for some herbal/traditional remedies

Global support to extend herbal/traditional initiatives

Future impact of herbal/traditional products on OTC drugs

Dietary supplements to dominate future sales

Summary: SWOT Analysis

Herbal/traditional products SWOT analysis

Report Definitions

Herbal/traditional products definitions

Samples

Global-Overview-of-HerbalTraditional-Products.jpg

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