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Global Briefing

A Global Update on OTC Switches

Aug 2010

Price: US$2,000

About this Report

About this Report

The environment for OTC switches is changing dramatically as the synergy forces of public health systems, regulatory agencies, the pharmaceutical industry, the health workforce, and consumers continue to evolve together to improve health around the world. Euromonitor International takes a look at current developments in OTC switching activities, and their implications on the future of consumer health.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives and Parameters

Key Insights

Current Issues Around OTC Switches

The Pressing Issues Surrounding OTC Switching Activity

Review of the Main Aspects of an OTC Switch

List of Attractive Reasons for OTC Switches

Trouble Areas for OTC Switches

Dilemma: Finding the Right Balance of Risk vs. Benefit

The Strategy Game in OTC Switches

Trends in the Regulatory Environment

Pharmacovigilance, Reimbursement and Authorisation

Country Switch Updates and Classifications

Regional Activity and Issues with Dietary Supplements

Advertising to the Consumer in a Digital Era

The Predicament of Under-the-Counter (UTC) Sales (1)

The Predicament of Under-the-Counter (UTC) Sales (2)

From OTC to BTC Trends

The Role of Pharmacists and BTC trends

OTC to Rx Switch (Reverse Switch) Trends

OTC Switch Update

The Evolution of Relevant OTC Switch Categories

Relevant OTC Switches 2008-2010 (1)

Relevant OTC Switches 2008-2010 (2)

Proton Pump Inhibitors (PPIs) – OTC Switch Update

OTC Obesity – OTC Switch Update

Emergency Contraception – OTC Switch Update

OTC Triptans – OTC Switch Update

The Influence of Generics and Private Label in OTC Switches

Consumers and OTC Switches

Current Consumer Health Issues to Shape OTC Switches

The Effects of OTC Education and Ageing Consumers

OTC Switches by Region

OTC Switch Trends in Western Europe

OTC Switches by Region

OTC Switch Trends in Eastern Europe

OTC Switch Trends in Latin America

OTC Switch Trends in the Middle East and Africa

OTC Switch Trends in Asia Pacific

Case Studies

OTC Product Case Study: Zegerid OTC (Merck & Co)

Regional Switch Case Study: Pantozol Control (Nycomed)

Potential OTC Switch Case Study: Allegra (Sanofi-Aventis)

Country Case Study: United Kingdom

Regional Harmonisation Case Study: Australasia

Consumer Case Study: Acid Reducers in the USA

The Future of OTC Switches

The Influence of the Medical Community in Future Switches

Health Workers and their Power over Purchasing Decision

Future Health: Obesity Implications for OTC Switches

Prospects of Current Categories

Looking at the Future: Potential OTC Switch Categories

Definitions

Definitions of OTC Categories

Samples

A Global Update on OTC Switches.jpg

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