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Company Profile

AAK in Ingredients

Aug 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on AarhusKarlshamn AB delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of AarhusKarlshamn AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AarhusKarlshamn AB This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of AarhusKarlshamn AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT - AAK

Move towards more value-added ingredients boosts the profit line

Food Ingredients is largest single division

Divisional highlights: Food Ingredients

Divisional highlights: Chocolate & Confectionery Fats

'AAK Acceleration': A new strategy driving corporate development

Competitive Situation

AAK targets 'first choice' position in value-added products

Market Assessment

Solid but unremarkable growth for basic oils and fats

Healthy fats show healthy growth

Asia must feature in future plans

Chocolate and Confectionery Ingredients

Diverse portfolio of chocolate and confectionery fats

AAK puts its weight behind CBE as cocoa prices rise

Best growth in toffees/caramels and speciality/novelty chocolate

Asia and Latin America should be key target markets

Other Packaged Food Ingredients

' Ako ' range targets multiple packaged food categories

NPD homes in on health

Bakery: Pastries and biscuits to show best growth

Bakery: Asia and Middle East should spearhead growth strategies

Large untapped volume in ready meals

AAK lays great store in milk formula

Continued growth opportunities for organic fats

Nutritional fats continue steady expansion

Personal Care Ingredients

Natural focus for plant-sourced personal care ingredients

NPD in speciality shea and illipe ingredients

Sun care should feature in future plans

Only small share for natural emollients but potential for substitution

Operations

A focus on rationalised production and sustainable sourcing

AAK: Production network

Recommendations

Health and nature drive core markets; Asian opportunities beckon

Samples

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