37 pages, May 2016
US$570Added to Cart
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Once considered the embodiment of American teen spirit, Abercrombie & Fitch has been struggling in recent times as millennials favour fast fashion brands. The implementation of its turnaround strategy is already underway and beginning to show glimmers of hope; however, the repositioning of its eponymous brand is yet to bear fruit. Exploring new categories, expanding internationally and developing a stronger digital presence will aid the brand in rebuilding its reputation as an industry leader.
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Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.